The following post is part of a series on Raven SEO tools. In this post, we’re going to look at the event manager.
The event manager is quite simply a way to “mark” a day or series of days for a single website you are tracking or across an entire profile of multiple websites. Under the dashboard tab is a sub-tab labeled “event manager.” If you click “add a new event,” you will see a screen similar to the one one below.
You can name/title your event anything you want, but I suggest something short and understandable, like “Facebook follower yellow ad” or “Bat mobile infographic.” You have a longer field notes section where you can put a lot more information. Then you choose a start and end date for the event (the event can be one day or multiple days). You then select single website or profile (profile makes the event attached to every website in the profile). Once you have entered the event, you will see it listed on the dashboard similar to the screenshot below
One of the other nice features is the ability to tag events. Let’s say you are trying to figure out which type of engagement brings more customers to your website. You can tag events with tags like Facebook, Twitter, blog post, or Stumblupon campaign and get a better understanding of what’s going on and why. Once the event has passed, a colored bar will appear on all the graphs in your account. The colored bar appears on all the graphs such as analytics, Twitter, and Facebook.
If you hold your mouse over the colored bar, the name will pop up. If you named your events properly, this can help you know what happened and why at a glance.
You can use the event manager to track all sorts of things like adwords campaigns, Facebook campaigns, Twitter fights, subscription drives, Twitter follower “raids,” and so on. Iit’s up to you to decide how granular you want to get with your measurements.
If you sign up for Raven Tools through my website and become a paid subscriber, I do earn a commission. However, to be honest, I am a paying customer and use Raven Tools on a daily basis. It’s one of the first things I check every morning, so I’m comfortable recommending the product. I hope that, through these tutorials, you get more value out using these tools yourself. If you would like to give Raven Tools a try, it’s free for the first 30 days. You don’t even need a credit card to sign up.