How to Use Coupon Codes to Promote your business

If you are an run an online ecommerce program, it’s very likely that you have come up against the coupon code dilemma. You offer a deal that allows customers to use a coupon code for a free item, free shipping, or to get a discount. However, what do you do when the promotion ends? If you leave the box open, … [Continue reading How to Use Coupon Codes to Promote your business]

Interview with Michael Streko of Knowem.com

The following is a sponsored post and part of new advertising option I’ll be announcing later today. For this post we’re going to be talking to Michael Streko Co-Founder of KnowEm.com. For my readers who might not know, you can you tell us a little about yourself, and some of your experience in search marketing. Michael Streko: Sure Michael. I … [Continue reading Interview with Michael Streko of Knowem.com]

The Epic Failure of Google+

In the past, I’ve not been shy about hiding my dislike for some of Google’s practices. In fact, I’ve called them everything from an arrogant bully to an incestuous circle jerk, trapped in a filter bubble world . But recently I’ve been reading all of the press and counter press about how Google+ is growing faster than the waistline of … [Continue reading The Epic Failure of Google+]

Why Website Owners Should Be Using Pinterest

A lot has been said and written about Pinterest in the past few weeks and months, from how marketers can use use it to drive traffic to how affiliate spammers are using it to generate income. However, I’m going to take a slightly “bigger picture” view of Pinterest.

How to Write Blog Posts For Your Existing and Repeat Customers

When you run a corporate blog sometimes it’s difficult to come up with interesting topics on a regular basis. In the past I’ve spoken about a few options like creating a series, how to posts and evergreen content. In this article I’d like to tackle another option, blogging to your existing customers, and turning them into return/repeat customers.

Does Your Small Business Need a Facebook and Twitter Social Media Account

It’s 2012 and social media and social networking sites like Twitter and Facebook are constantly mentioned on mainstream media news and entertainment websites and broadcast programs. Print ads for everything from movies to toothpaste have those ubiquitous little Facebook and Twitter logos, hashtags, and often special social media vanity URLs. The question is does your business need to be involved … [Continue reading Does Your Small Business Need a Facebook and Twitter Social Media Account]

How to Get More Followers on Twitter

How to get more Twitter followers is one of the first hurdles you have when you start a new Twitter account. Assuming that you are interested in quality and not just quantity, one of the most effective tactics is what I like to call a follower raid.

How to use Hootsuite to Publish to Your Facebook Page

The following is part of a series on using the Hootsuite social media tool. In this post, we are going to be looking at at using the feature to post to your Facebook page or profile.

How Long Should Page Titles Be – The Social Media Factor

Ever since the early days of SEO, the ideal title length has been the subject of much debate. Back then, it was important to use keywords that search engines would use to rank your pages near the top of the SERPS. Then you made the title as click enticing as possible so, when it appeared in the SERPS, people would … [Continue reading How Long Should Page Titles Be – The Social Media Factor]

How to Be Involved on Twitter in Less Than an Hour a Day

The following is part of a series on Hootsuite Social Media tool. In this post I’m going to show you how to set up a series of lists and custom tabs on Hootsuite to engage your followers and become part of you community–without needing to spend all day on Twitter.

Are Search Engines Using ClickStream Data

Recently there was a big kerfuffle over Bing copying Google results, Bing denying it, the Google FUD machine in full force, and some nice conspiracy theory about who is pulling the strings and why. While this makes for some exciting drama and fun twitter banter, there is some actionable information for SEO’s: paying attention to and using clickstream data.

Why Google Thinks SPYW is a Good Idea and You Probably Don’t

In a recent statement Larry Page said if you don’t get SPYW then maybe you shouldn’t work at Google. To understand why he thinks this is such a good idea–and why the rest of the world thinks it isn’t–we need to revisit the concept of filter bubbles and why they are such a bad idea.

HootSuite Review

Late last year, the solution I was using to post and (more importantly) to schedule tweets was having problems. Specifically, it did not post at the times specified, bunched up, and duplicated tweets. After trying a few different tools, I settled on Hootsuite as being the best match for my needs.

Bufferapp Review

The following is part of a series on the Bufferapp twitter tool. This a general overview and review of the product. Bufferapp is a product which claims to take a lot of the frustration out of scheduling tweets–and it does. However, at the time of this review’s writing, it also has some serious limitations that you should be aware of.

What Makes a Good Corporate Blog

When I talk with new, existing or potential clients about blogging or content marketing strategies, many of them are confused about how to run a good corporate blog. How do they write about things that customers and potential customers will find interesting or link worthy without being too salesy or too pushy. In this post, I’ll take a look at … [Continue reading What Makes a Good Corporate Blog]

Facebook and Google+ Competing For Your Attention

With the launch of Google+, the inevitable tech fan boys preaching the downfall of Facebook–because a new shiny cat toy caught their attention–was laughably predictable. As SEO’s, internet marketers, and social media consultants, we have to be involved in these games, or we risk losing our competitive edge. However, what we really need to understand is that this is a … [Continue reading Facebook and Google+ Competing For Your Attention]

How to Automate a Twitter Feed with Hootsuite and Bufferapp

The following is part of a series on automation. In this post we will be looking at using two tools, Hootsuite and Bufferapp to complement each other. If you haven’t read my Hootsuite review and Bufferapp review already, it’s probably a good idea to read them first because I will be building on those two posts. It’s also probably a … [Continue reading How to Automate a Twitter Feed with Hootsuite and Bufferapp]

How Small and Local Businesses Can Use Facebook

If there’s one aspect of social media that mainstream press seems to love, it’s Facebook. For this post we’re going to be talking with Greg Finn of Cypress North, Victoria Edwards of Linkshare, and Marty Weintraub of aimClear about how small businesses can use Facebook.

How to Create a Local Twitter Account

Most of the the tutorials on the web dealing with growing your Twitter followers, don’t pay any attention to location, and are more concerned with raw numbers. I recently started a local travel website and wanted to focus on gaining local followers from that city and surrounding areas. While I can’t reveal the profile, this tutorial will walk you through … [Continue reading How to Create a Local Twitter Account]

How Businesses Should React to Negative Social Media & Reviews

Social Media still scares many businesses both large and small. But hiding from social media isn’t the answer. The real answer lies in embracing it … in all of its brutal, raw honesty.