How to Use Coupon Codes to Promote your business

If you are an run an online ecommerce program, it’s very likely that you have come up against the coupon code dilemma. You offer a deal that allows customers to use a coupon code for a free item, free shipping, or to get a discount. However, what do you do when the promotion ends? If you leave the box open, … [Continue reading How to Use Coupon Codes to Promote your business]

How to Create a Local Twitter Account

Most of the the tutorials on the web dealing with growing your Twitter followers, don’t pay any attention to location, and are more concerned with raw numbers. I recently started a local travel website and wanted to focus on gaining local followers from that city and surrounding areas. While I can’t reveal the profile, this tutorial will walk you through … [Continue reading How to Create a Local Twitter Account]

Don’t Put All Your Eggs in the Facebook Basket

While Facebook may be a hot marketing tool right now, there is danger in putting too much effort into making it the center of your marketing efforts.

The Epic Failure of Google+

In the past, I’ve not been shy about hiding my dislike for some of Google’s practices. In fact, I’ve called them everything from an arrogant bully to an incestuous circle jerk, trapped in a filter bubble world . But recently I’ve been reading all of the press and counter press about how Google+ is growing faster than the waistline of … [Continue reading The Epic Failure of Google+]

Why It’s OK to Offend People in Social Media

Recently, Kenneth Cole took a bit of criticism in the social media space for making what many considered an insensitive tweet. I’m going to disagree with the social media guru’s here and say it’s ok to offend people. In fact, it’s probably something you should do on a regular basis.

How Small and Local Businesses Can Use Facebook

If there’s one aspect of social media that mainstream press seems to love, it’s Facebook. For this post we’re going to be talking with Greg Finn of Cypress North, Victoria Edwards of Linkshare, and Marty Weintraub of aimClear about how small businesses can use Facebook.

HootSuite Review

Late last year, the solution I was using to post and (more importantly) to schedule tweets was having problems. Specifically, it did not post at the times specified, bunched up, and duplicated tweets. After trying a few different tools, I settled on Hootsuite as being the best match for my needs.

Why Google Thinks SPYW is a Good Idea and You Probably Don’t

In a recent statement Larry Page said if you don’t get SPYW then maybe you shouldn’t work at Google. To understand why he thinks this is such a good idea–and why the rest of the world thinks it isn’t–we need to revisit the concept of filter bubbles and why they are such a bad idea.

Why Website Owners Should Be Using Pinterest

A lot has been said and written about Pinterest in the past few weeks and months, from how marketers can use use it to drive traffic to how affiliate spammers are using it to generate income. However, I’m going to take a slightly “bigger picture” view of Pinterest.

Tasks to Help You Establish Your Brand on Facebook

Starting a fan page on Facebook is easy, but how do you get it to grow and become successful? It’s much harder than many people realize; this is why you often see dead and abandoned fan pages. Establishing your brand on Facebook and creating a successful fan page actually takes some time, dedication and hard work. If you’re not ready … [Continue reading Tasks to Help You Establish Your Brand on Facebook]

How Long Should Page Titles Be – The Social Media Factor

Ever since the early days of SEO, the ideal title length has been the subject of much debate. Back then, it was important to use keywords that search engines would use to rank your pages near the top of the SERPS. Then you made the title as click enticing as possible so, when it appeared in the SERPS, people would … [Continue reading How Long Should Page Titles Be – The Social Media Factor]

How to Write Blog Posts For Your Existing and Repeat Customers

When you run a corporate blog sometimes it’s difficult to come up with interesting topics on a regular basis. In the past I’ve spoken about a few options like creating a series, how to posts and evergreen content. In this article I’d like to tackle another option, blogging to your existing customers, and turning them into return/repeat customers.

How to Get More Followers on Twitter

How to get more Twitter followers is one of the first hurdles you have when you start a new Twitter account. Assuming that you are interested in quality and not just quantity, one of the most effective tactics is what I like to call a follower raid.

Google’s Social Search – Affecting a SERP Near You

Late last week Google announced it was graduating social search from beta and making it active for everyone. I got a heads up from Barry Wise of KnowEm a day later, and we spent some time talking about what this meant for marketers. I thought I’d share some of our conversation with you.

Facebook and Google+ Competing For Your Attention

With the launch of Google+, the inevitable tech fan boys preaching the downfall of Facebook–because a new shiny cat toy caught their attention–was laughably predictable. As SEO’s, internet marketers, and social media consultants, we have to be involved in these games, or we risk losing our competitive edge. However, what we really need to understand is that this is a … [Continue reading Facebook and Google+ Competing For Your Attention]

Is Social Media About Conversations

In the dawn of social media, pundits repeated the mantra that social media is about conversations. While conversations are part of the mix, I think it’s a small part, and, while it’s necessary, should be minimized with an eye for ROI

Bufferapp Review

The following is part of a series on the Bufferapp twitter tool. This a general overview and review of the product. Bufferapp is a product which claims to take a lot of the frustration out of scheduling tweets–and it does. However, at the time of this review’s writing, it also has some serious limitations that you should be aware of.

Are Search Engines Using ClickStream Data

Recently there was a big kerfuffle over Bing copying Google results, Bing denying it, the Google FUD machine in full force, and some nice conspiracy theory about who is pulling the strings and why. While this makes for some exciting drama and fun twitter banter, there is some actionable information for SEO’s: paying attention to and using clickstream data.

Make Thesis Work Better With Digg and Facebook

If you’re involved with social media sites like Digg, Facebbok or Reddit, you’ve probably seen stories with images next to them. If you’ve submitted stories there, you may have seen it present you with a few image choices, sometimes the one you want is there sometimes it isn’t. Then there’s the the case where the social media site chooses the … [Continue reading Make Thesis Work Better With Digg and Facebook]

What is the Best Time of Day to Tweet

Once you have gotten past the hurdle of getting followers on Twitter, chances are good that you will want to know what is the best time to push out your content-marketing tweets or commercially-oriented tweets. I recently came across a tool that analyzes your Twitter followers and tries to give you some statistics to help you find the best time to … [Continue reading What is the Best Time of Day to Tweet]