How to Use Coupon Codes to Promote your business

If you are an run an online ecommerce program, it’s very likely that you have come up against the coupon code dilemma. You offer a deal that allows customers to use a coupon code for a free item, free shipping, or to get a discount. However, what do you do when the promotion ends? If you leave the box open, … [Continue reading How to Use Coupon Codes to Promote your business]

Tasks to Help You Establish Your Brand on Facebook

Starting a fan page on Facebook is easy, but how do you get it to grow and become successful? It’s much harder than many people realize; this is why you often see dead and abandoned fan pages. Establishing your brand on Facebook and creating a successful fan page actually takes some time, dedication and hard work. If you’re not ready … [Continue reading Tasks to Help You Establish Your Brand on Facebook]

How to Write Blog Posts For Your Existing and Repeat Customers

When you run a corporate blog sometimes it’s difficult to come up with interesting topics on a regular basis. In the past I’ve spoken about a few options like creating a series, how to posts and evergreen content. In this article I’d like to tackle another option, blogging to your existing customers, and turning them into return/repeat customers.

Facebook and Google+ Competing For Your Attention

With the launch of Google+, the inevitable tech fan boys preaching the downfall of Facebook–because a new shiny cat toy caught their attention–was laughably predictable. As SEO’s, internet marketers, and social media consultants, we have to be involved in these games, or we risk losing our competitive edge. However, what we really need to understand is that this is a … [Continue reading Facebook and Google+ Competing For Your Attention]

Is Social Media About Conversations

In the dawn of social media, pundits repeated the mantra that social media is about conversations. While conversations are part of the mix, I think it’s a small part, and, while it’s necessary, should be minimized with an eye for ROI

Bufferapp Review

The following is part of a series on the Bufferapp twitter tool. This a general overview and review of the product. Bufferapp is a product which claims to take a lot of the frustration out of scheduling tweets–and it does. However, at the time of this review’s writing, it also has some serious limitations that you should be aware of.

New Twitter Account @graywolfseo

Now that twitter lists have taken off and are being utilized, and in some cases are replacing RSS readers, I’m going to try to take advantage by experimenting with a new account @graywolfseo.

Twitter Lists are Teh Awesome

Now that twitter lists have been rolled out just about everyone, I’m going to actually agree with Robert Scoble and say twitter lists are teh awesome.

Twitter Contests and Incentives – Do they Work

A few weeks ago I made the mistake of wondering aloud when someone would start offering cash prizes for twitter followers. I had seen people offering physical prizes before, but never cash. A few random people decided to have some fun with me and start saying I was offering cash, so I just decided to run with it.

Interview with Michael Streko of Knowem.com

The following is a sponsored post and part of new advertising option I’ll be announcing later today. For this post we’re going to be talking to Michael Streko Co-Founder of KnowEm.com. For my readers who might not know, you can you tell us a little about yourself, and some of your experience in search marketing. Michael Streko: Sure Michael. I … [Continue reading Interview with Michael Streko of Knowem.com]

Skittles Twitter Experiment I Call it a Win for Skittles

In case you missed it, the official skittles website located at Skittles.com last night redirected their entire homepage to a twitter search for the term [skittles]. I applaud their effort to embrace bold new ideas but their execution leaves a lot to be desired. I thought I’d run through some of them in hopes some of you might learn something:

Your Facebook Fan Page – 5 Ways to Make the Most of It

If your business targets consumers, do you already have a Facebook fan page?  If not, why?  With more than 350 million active Facebook users, it is time to embrace social media and let it help grow your business.  Not only is Facebook a great place to expose yourself to thousands of new customers, but Google is now using content from … [Continue reading Your Facebook Fan Page – 5 Ways to Make the Most of It]

What Makes a Good Corporate Blog

When I talk with new, existing or potential clients about blogging or content marketing strategies, many of them are confused about how to run a good corporate blog. How do they write about things that customers and potential customers will find interesting or link worthy without being too salesy or too pushy. In this post, I’ll take a look at … [Continue reading What Makes a Good Corporate Blog]

Foursquare Promotions Spotted

In my most recent column on Search Engine Land I wrote about Foursquare Tools for Businesses. After writing that article, I came across a local promotion.

What are You Doing With Your Social Media Traffic?

While I may have some level of notoriety within the SEO community and internet marketing space, once you step out of that area, I’m a nobody as writer Paul Carr so eloquently pointed out last week. Robert Scoble the original poster boy of blogging, is known far and wide by the tech community, but who gets more traffic, me or … [Continue reading What are You Doing With Your Social Media Traffic?]

How to Automate a Twitter Feed with Hootsuite and Bufferapp

The following is part of a series on automation. In this post we will be looking at using two tools, Hootsuite and Bufferapp to complement each other. If you haven’t read my Hootsuite review and Bufferapp review already, it’s probably a good idea to read them first because I will be building on those two posts. It’s also probably a … [Continue reading How to Automate a Twitter Feed with Hootsuite and Bufferapp]

How to use Hootsuite to Publish to Your Facebook Page

The following is part of a series on using the Hootsuite social media tool. In this post, we are going to be looking at at using the feature to post to your Facebook page or profile.

How Businesses Should React to Negative Social Media & Reviews

Social Media still scares many businesses both large and small. But hiding from social media isn’t the answer. The real answer lies in embracing it … in all of its brutal, raw honesty.

What is the Best Time of Day to Tweet

Once you have gotten past the hurdle of getting followers on Twitter, chances are good that you will want to know what is the best time to push out your content-marketing tweets or commercially-oriented tweets. I recently came across a tool that analyzes your Twitter followers and tries to give you some statistics to help you find the best time to … [Continue reading What is the Best Time of Day to Tweet]

How to Use the Hootsuite Bulk Scheduling Tool

The following is part of a series on using the Hootsuite social media tool. In this post we are going to be looking at using the bulk scheduling feature.