The following is a Guest Post from Joe Hall. The internet is changing the real estate industry on a daily basis. And, not surprisingly, it’s the Web 2.0 innovators that are leading the revolution. Of course this isn’t the first time that new media gurus have redefined an industry. However, this time around old school brands are being left in … [Continue reading Why Old School Real Estate Brands are Losing to New Web 2.0 Innovators]
A few weeks ago I made the mistake of wondering aloud when someone would start offering cash prizes for twitter followers. I had seen people offering physical prizes before, but never cash. A few random people decided to have some fun with me and start saying I was offering cash, so I just decided to run with it.
Rule Number one of operating a web 2.0 user generated content website, if you don’t have someone involved in your development process who thinks about how to abuse the system, and put steps in place to prevent it, someone else will publish a handy step by step guide on how to abuse your system …
It’s 2012 and social media and social networking sites like Twitter and Facebook are constantly mentioned on mainstream media news and entertainment websites and broadcast programs. Print ads for everything from movies to toothpaste have those ubiquitous little Facebook and Twitter logos, hashtags, and often special social media vanity URLs. The question is does your business need to be involved … [Continue reading Does Your Small Business Need a Facebook and Twitter Social Media Account]
A lot has been said and written about Pinterest in the past few weeks and months, from how marketers can use use it to drive traffic to how affiliate spammers are using it to generate income. However, I’m going to take a slightly “bigger picture” view of Pinterest.
While I may have some level of notoriety within the SEO community and internet marketing space, once you step out of that area, I’m a nobody as writer Paul Carr so eloquently pointed out last week. Robert Scoble the original poster boy of blogging, is known far and wide by the tech community, but who gets more traffic, me or … [Continue reading What are You Doing With Your Social Media Traffic?]
If you’re involved with social media sites like Digg, Facebbok or Reddit, you’ve probably seen stories with images next to them. If you’ve submitted stories there, you may have seen it present you with a few image choices, sometimes the one you want is there sometimes it isn’t. Then there’s the the case where the social media site chooses the … [Continue reading Make Thesis Work Better With Digg and Facebook]
Now that twitter lists have been rolled out just about everyone, I’m going to actually agree with Robert Scoble and say twitter lists are teh awesome.
Now that twitter lists have taken off and are being utilized, and in some cases are replacing RSS readers, I’m going to try to take advantage by experimenting with a new account @graywolfseo.
Last week Google launched real time SERP’s, which included the possibility for twitter and facebook updates to appear in searches for popular information, news, or for someone’s name. The potential for libel and potential for spam has already been discussed. What hasn’t been addressed is the problems it can create for reputation management. Specificall, how it can create problems for … [Continue reading Is Google Playing Monkey Games With Real Time Search]
Late last week Google announced it was graduating social search from beta and making it active for everyone. I got a heads up from Barry Wise of KnowEm a day later, and we spent some time talking about what this meant for marketers. I thought I’d share some of our conversation with you.
The following is a sponsored post and part of new advertising option I’ll be announcing later today. For this post we’re going to be talking to Michael Streko Co-Founder of KnowEm.com. For my readers who might not know, you can you tell us a little about yourself, and some of your experience in search marketing. Michael Streko: Sure Michael. I … [Continue reading Interview with Michael Streko of Knowem.com]
While Facebook may be a hot marketing tool right now, there is danger in putting too much effort into making it the center of your marketing efforts.
I’ve been doing SEO for a few years, with specific focus on social media and ways businesses can find their audience, their prospects and make money out of utilizing social media to generate leads. What I am still troubled to see, maybe because I live and breathe this industry, is that social media still seems a place where businesses fail.
In my most recent column on Search Engine Land I wrote about Foursquare Tools for Businesses. After writing that article, I came across a local promotion.
In case you didn’t already know, I’m the owner of an iPad. Like a lot of other people I didn’t get it when it first was announced: like everyone else, I thought it was meant to be a laptop replacement. It’s not. While you can use the iPad to get things done, be a content producer, and a publisher (look … [Continue reading iPad Apps and Social Media]
If your business targets consumers, do you already have a Facebook fan page? If not, why? With more than 350 million active Facebook users, it is time to embrace social media and let it help grow your business. Not only is Facebook a great place to expose yourself to thousands of new customers, but Google is now using content from … [Continue reading Your Facebook Fan Page – 5 Ways to Make the Most of It]
While some people consider Foursquare to be nothing more than the latest shiny cat toy for social media gurus and badge collectors, I’ve recently found a few uses for both business and pleasure.
Late last year both Google and Bing announced they are both using social signals as part of the ranking algorithm. Those of us who have been in the game a while have long suspected this, but it’s nice to see it come from the horse’s mouth, so to speak. So, as a search marketer, what signals might they be looking … [Continue reading What Social Signals Might Search Engines Use]
Late last year, the solution I was using to post and (more importantly) to schedule tweets was having problems. Specifically, it did not post at the times specified, bunched up, and duplicated tweets. After trying a few different tools, I settled on Hootsuite as being the best match for my needs.