How to Use Coupon Codes to Promote your business

If you are an run an online ecommerce program, it’s very likely that you have come up against the coupon code dilemma. You offer a deal that allows customers to use a coupon code for a free item, free shipping, or to get a discount. However, what do you do when the promotion ends? If you leave the box open, … [Continue reading How to Use Coupon Codes to Promote your business]

What Are You Doing To Earn Facebook Likes and Facebook Fans

It seems everyone in social media and SEO is obsessed with Facebook now. Getting Facebook fans and Facebook likes may have even eclipsed link buying as the new black hat way of gaming the system … So what are you doing to get Facebook likes?

Are Search Engines Using ClickStream Data

Recently there was a big kerfuffle over Bing copying Google results, Bing denying it, the Google FUD machine in full force, and some nice conspiracy theory about who is pulling the strings and why. While this makes for some exciting drama and fun twitter banter, there is some actionable information for SEO’s: paying attention to and using clickstream data.

Twitter Contests and Incentives – Do they Work

A few weeks ago I made the mistake of wondering aloud when someone would start offering cash prizes for twitter followers. I had seen people offering physical prizes before, but never cash. A few random people decided to have some fun with me and start saying I was offering cash, so I just decided to run with it.

What is the Best Time of Day to Tweet

Once you have gotten past the hurdle of getting followers on Twitter, chances are good that you will want to know what is the best time to push out your content-marketing tweets or commercially-oriented tweets. I recently came across a tool that analyzes your Twitter followers and tries to give you some statistics to help you find the best time to … [Continue reading What is the Best Time of Day to Tweet]

Is Social Media About Conversations

In the dawn of social media, pundits repeated the mantra that social media is about conversations. While conversations are part of the mix, I think it’s a small part, and, while it’s necessary, should be minimized with an eye for ROI

How Businesses Should React to Negative Social Media & Reviews

Social Media still scares many businesses both large and small. But hiding from social media isn’t the answer. The real answer lies in embracing it … in all of its brutal, raw honesty.

What Social Signals Might Search Engines Use

Late last year both Google and Bing announced they are both using social signals as part of the ranking algorithm. Those of us who have been in the game a while have long suspected this, but it’s nice to see it come from the horse’s mouth, so to speak. So, as a search marketer, what signals might they be looking … [Continue reading What Social Signals Might Search Engines Use]

Why Old School Real Estate Brands are Losing to New Web 2.0 Innovators

The following is a Guest Post from Joe Hall. The internet is changing the real estate industry on a daily basis. And, not surprisingly, it’s the Web 2.0 innovators that are leading the revolution. Of course this isn’t the first time that new media gurus have redefined an industry. However, this time around old school brands are being left in … [Continue reading Why Old School Real Estate Brands are Losing to New Web 2.0 Innovators]

How to Be Involved on Twitter in Less Than an Hour a Day

The following is part of a series on Hootsuite Social Media tool. In this post I’m going to show you how to set up a series of lists and custom tabs on Hootsuite to engage your followers and become part of you community–without needing to spend all day on Twitter.

Bufferapp Review

The following is part of a series on the Bufferapp twitter tool. This a general overview and review of the product. Bufferapp is a product which claims to take a lot of the frustration out of scheduling tweets–and it does. However, at the time of this review’s writing, it also has some serious limitations that you should be aware of.

How Do You Measure ‘IT’?

I’ve been doing SEO for a few years, with specific focus on social media and ways businesses can find their audience, their prospects and make money out of utilizing social media to generate leads. What I am still troubled to see, maybe because I live and breathe this industry, is that social media still seems a place where businesses fail.

How to Create a Local Twitter Account

Most of the the tutorials on the web dealing with growing your Twitter followers, don’t pay any attention to location, and are more concerned with raw numbers. I recently started a local travel website and wanted to focus on gaining local followers from that city and surrounding areas. While I can’t reveal the profile, this tutorial will walk you through … [Continue reading How to Create a Local Twitter Account]

Don’t Put All Your Eggs in the Facebook Basket

While Facebook may be a hot marketing tool right now, there is danger in putting too much effort into making it the center of your marketing efforts.

Does Your Small Business Need a Facebook and Twitter Social Media Account

It’s 2012 and social media and social networking sites like Twitter and Facebook are constantly mentioned on mainstream media news and entertainment websites and broadcast programs. Print ads for everything from movies to toothpaste have those ubiquitous little Facebook and Twitter logos, hashtags, and often special social media vanity URLs. The question is does your business need to be involved … [Continue reading Does Your Small Business Need a Facebook and Twitter Social Media Account]

iPad Apps and Social Media

In case you didn’t already know, I’m the owner of an iPad. Like a lot of other people I didn’t get it when it first was announced: like everyone else, I thought it was meant to be a laptop replacement. It’s not. While you can use the iPad to get things done, be a content producer, and a publisher (look … [Continue reading iPad Apps and Social Media]

Interview with Michael Streko of Knowem.com

The following is a sponsored post and part of new advertising option I’ll be announcing later today. For this post we’re going to be talking to Michael Streko Co-Founder of KnowEm.com. For my readers who might not know, you can you tell us a little about yourself, and some of your experience in search marketing. Michael Streko: Sure Michael. I … [Continue reading Interview with Michael Streko of Knowem.com]

How to Abuse the New DiggBar for Fun and Profit

Rule Number one of operating a web 2.0 user generated content website, if you don’t have someone involved in your development process who thinks about how to abuse the system, and put steps in place to prevent it, someone else will publish a handy step by step guide on how to abuse your system …

Your Facebook Fan Page – 5 Ways to Make the Most of It

If your business targets consumers, do you already have a Facebook fan page?  If not, why?  With more than 350 million active Facebook users, it is time to embrace social media and let it help grow your business.  Not only is Facebook a great place to expose yourself to thousands of new customers, but Google is now using content from … [Continue reading Your Facebook Fan Page – 5 Ways to Make the Most of It]

The Epic Failure of Google+

In the past, I’ve not been shy about hiding my dislike for some of Google’s practices. In fact, I’ve called them everything from an arrogant bully to an incestuous circle jerk, trapped in a filter bubble world . But recently I’ve been reading all of the press and counter press about how Google+ is growing faster than the waistline of … [Continue reading The Epic Failure of Google+]