Why Old School Real Estate Brands are Losing to New Web 2.0 Innovators

The following is a Guest Post from Joe Hall. The internet is changing the real estate industry on a daily basis. And, not surprisingly, it’s the Web 2.0 innovators that are leading the revolution. Of course this isn’t the first time that new media gurus have redefined an industry. However, this time around old school brands are being left in … [Continue reading Why Old School Real Estate Brands are Losing to New Web 2.0 Innovators]

How to Make Your Website Look More Legitimate

In the most recent 12 months, Google has taken steps to reward websites that are brands, or at least give signals that they algorithmically look like brands. If you’re not national, regional, or local brand, here are some steps you can do to look more brand-like.

Writing Keyword Focused Posts that are Interesting

One of my constant criticisms of bloggers and the blogosphere in general is the sacrifice of keyword focus and the traffic it could bring when bloggers are more lyrical with their prose than they need to be.

How Google Profiles SEO’s

At SMX one of the more contentious subjects was the debate over Google’s Android Phone giveaway, and demonstration that they are in practice profiling SEO’s.

Raven SEO Tools Review – Getting Started With Keywords

I’ve been spending some quality time with Raven Tools, and I thought I’d turn it into a tutorial series to help you get more out of using the tools as well. To read all the posts visit my Raven SEO Tools Page.

Does the Number of Ads on Your Website Affect Your Linkability

Does the number of ads on your website affect it’s linkability? IMHO, yes it does. I do most of my reading on my iPad, using either Ziteapp or Instapaper. Both of these tools do a good job of stripping the content down to its most essential elements and displaying it in a readable format. Unfortunately for publishers, this includes stripping … [Continue reading Does the Number of Ads on Your Website Affect Your Linkability]

How to Get Reviews For Your Website

Reviews are an extremely powerful asset for many websites. They can provide a continual stream of fresh, new, and unique content that is good for the users, which is ultimately what everyone wants. However, there are some upsides and downsides to reviews, and there is the big hurdle of figuring out how to get reviews and integrate them. In this … [Continue reading How to Get Reviews For Your Website]

Creating Microsites for ORM

Generally speaking, Using Microsites is a bad idea. However, Using Microsites is a good idea is when you are conducting an ORM campaign (Online Reputation Management) and are looking to displace some negative or unfavorable results. In this post, I’ll cover the basic theory, give some tips on how to use them, and show you an example.

WordPress SEO: How to Use RSS and Scrapers to Build Links

As of July 2012 I no longer recommend using this tactic, as it creates too many low quality links to your website When you run wordpress or any other blog for that matter, chances are your blog is getting scraped, and re-used without your permission. In this post I’ll show you how you can use this to your advantage to … [Continue reading WordPress SEO: How to Use RSS and Scrapers to Build Links]

Why Everyone Should Turn Off Blog Comments

In the past I’ve spoken about why I turned off blog comments, but it was mostly from a time/labor perspective. Now I have another reason, one that affects everyone from an SEO Perspective. In some cases. leaving comments on will negatively impact your rankings and traffic.

Why You Need Different Templates for Your Website

Recently I’ve been talking with some friends who don’t fit into the traditional SEO, publisher, or writer-with-delusional-dreams-of-becoming-a-famous-blogging-rock-star categories. They want to build and run websites in their spare time about subjects they are interested in. But they don’t want them to be  hobby websites; they want to use them to supplement their income. One of the lessons I’ve tried to … [Continue reading Why You Need Different Templates for Your Website]

How Mobile Friendly is Your Website

In late 2010, the New York Times published an article titled 2010 the year of the Tablet, or iPad. In 2010, Apple sold 14 million iPad units. In the 4th quarter of 2010 they sold more iPads than they did Macbooks, and 2010 had Apple’s highest Macbook sales ever. With the iPhone coming to Verizon in early 2011, that’s even … [Continue reading How Mobile Friendly is Your Website]

Google the Answer Engine

One of the topics that emerged from Pubcon was “Should SEO’s Focus on Where Google is Heading”, and I’m going to agree with Aaron that focusing on short term algorithmic holes isn’t a smart thing for most people (churn and burn folks–you keep on keeping on). I agree that most publishers should focus on where Google is going. However, the one thing … [Continue reading Google the Answer Engine]

How to Do A Content Audit of Your Website

If you have a website that’s been around for a few years and you’re looking for ways to make some improvements, one of the tactics I recommend is doing a content audit. 

Can Small Businesses Really Do Their Own SEO

Recently, during the Q&A part of a conference session I was attending, someone asked, “Can small businesses do their own SEO?” It’s not an easy question to answer but, in a post Panda Update world … I think the answer is no.

Link Building and Development Mistakes – Treetrunks and Houses on Stilts

When someone asks me to look at their backlinks there are two problems that continually popup, websites supported by lots of tiny weak links, or websites supported by one single overwhelming link. Neither case is pretty, and if your website is like the house pictured above it’s easy to see what a precarious position you’re putting yourself in.

How To Make Your Homepage More Dynamic

One of the problems I encounter on large client websites–or with clients who constantly add or update existing content–is getting this content into the index as quickly as possible. One of the tactics I recommend is using the homepage.

Is Google Stealing Your Content and Hijacking Your Traffic

Google has long been an advocate of “build great content”; however, in reality, it’s turning into “build great content … and if we like it we’ll take it from you, put it on our pages, and deprive you of that traffic. Without compensation.” Strong accusations, sure, but I’m willing to step up to the plate, put my money where my … [Continue reading Is Google Stealing Your Content and Hijacking Your Traffic]

How to Deal with Expired Product or Auction Pages

Today’s post is question from Hicham Damahi of beezid.com/ who asks “How to handle expired product pages on a classified / auction site.” I’m going to expand the topic to cover expired product pages as well, since the concept it basically the same.

Dealing With a “Scam” Listing For Your Company Name in the SERPs

Anyone who deals with the public sector will have to deal with negative listings about them in the SERPs at some point. The most damaging of these is the “scam” listing. In this post I’ll discuss some tactics you can use to handle them.