How to Create an Amazing About Us Page

About Us pages are one of the essential elements of a trusted website (see How to Make Your Website Seem More Legitimate); however, most people dread writing them or treat them as an after thought. But, with a little creativity, you can turn an ordinary “About Us” page into something really interesting. In this post, we’re going to take a … [Continue reading How to Create an Amazing About Us Page]

Can You Get a Website Indexed with No Links and XML Sitemaps?

This weekend I was doing a little housekeeping on some of my domains and hosting accounts and decided to test and see if it was possible to get a website indexed using XML Sitemaps and no external links.

Why You Should Avoid Numbers in Your URL

While linkbait posts aren’t as popular as they once were, top 10 lists have been popular ever since Moses came down from the mount with his top 10 list of “thou shalt nots.” Magazines like Rolling Stone will always have top 500 playlists and AFI will always publish top 100 movies lists. However, as a responsible publisher, marketer, and SEO … [Continue reading Why You Should Avoid Numbers in Your URL]

How Many Websites Should I Run

A question that I get asked fairly regularly is “how many websites should I run? Am I better with one website or lots of little ones?” The question has some different aspects, so, as someone who runs more than one website, I’ll try to share some of my experience.

Why Categories Matter in a Blog Setup

In this post we’re going to be looking at blog categories, why they matter, and how to use them most effectively as publisher.To be honest, I get asked about date, category, and tag archives fairly regularly. It creates a lot of potential for duplicate content, which is why so many people have things set up incorrectly and do more damage … [Continue reading Why Categories Matter in a Blog Setup]

Category SEO For WordPress Blogs and Ecommerce

I solved (at least partly) my problem maintaining rankings over time. Old pages that used to get traffic are once again seeing inbound search visits. I did it by tweaking my blog’s category pages, but I think the lessons are also helpful for ecommerce sites.

Interview With Chris Boggs of SEMPO

For today’s post, I present Chris Boggs, the current  president of SEMPO. 

Cleaning Up After Google’s URL Mess

Recently Google announced the release of their own URL shortening service, Goo.gl. If we put aside the data gathering aspects for a moment, this product is the third in a series of products that make the web a more difficult place to crawl. In this post we’ll follow a Goo.gl URL through its course and look at the trail of … [Continue reading Cleaning Up After Google’s URL Mess]

How I Create and Manage A WordPress Website

While I do have some issues with WordPress, it is one of my favorite CMS tools, because it’s easy to use, manage, and customize. In this post I’m going to give you a bit of insight into how I manage a WordPress website.

How Mturk Protects My Site from Panda

Because Google’s Panda filter has so dramatically impacted many websites, there is a lot of speculation about which specific triggers activate  Panda’s filter.  I am not going to pretend that I know the exact causes.  However, I do know the warning signs that are common among Panda sites, and I am working to avoid them.

How to Add Singular and Plural Keywords to Your Page Titles

This post is a short response to a question I received via email last week. The question was how to do deal with singular and plural versions of a keyword in that page title.

How to Build an Affiliate Website Google Doesn’t Hate

In over a decade of working on websites I’ve see a lot of affiliate websites. Some were good but a lot were very bad. In this post, I’ll share my experiences about what I think Google is looking for and the common traits of things I’ve seen fail.

Tips for Ajax for SEO

Whenever Ajax enter the conversation for an SEO or internet marketer, chances are good there will always be a deep sigh or an “ugh” face. While it is true that search engines are getting better at indexing this type of content, we still aren’t at the point that you can realistically rely on them to index it properly or even … [Continue reading Tips for Ajax for SEO]

Cloaking Affiliate Links, How and Why

Today’s topic is one that gets asked about pretty regularly, should I cloak my affiliate links to search engines, why or why not, and what are some of the best ways to do it.

How to Optimize an eCommerce Category pages

Today’s post is in response to a question that came in via email asking, “How do I optimize a department/category page with a lot of products?” This is a fairly common question, but it has some subtleties and nuances to it. I’ll try to address those issues in this post.

How To Silo Your Website:The Sidebar

The following post is part of a series on How to Silo Your Website. You should review, How to Silo Your Website the Masthead, How to Silo Your Website the Breadcrumb, How to Silo Your Website the Content. For this part, we’ll be taking a look at the sidebar.

Content Ideas – Creating an Ongoing Series

One of the problems that website owners and bloggers encounter on a regular basis is coming up with ideas for posts. One of the tactics that I like to employ is creating a regular ongoing post series.

How to Do A Content Audit of Your Website

If you have a website that’s been around for a few years and you’re looking for ways to make some improvements, one of the tactics I recommend is doing a content audit. 

Building a Mobile Website Should be Your #1 IT Project

If I had the ability to reach through the screen, grab you by the shoulders, look you in the eye, and tell you that building a mobile version of your website should be your number one IT project this year, I would. While I may be on the bleeding edge of mobile consumption, the adoption of smart phones, tablets, and … [Continue reading Building a Mobile Website Should be Your #1 IT Project]

WordPress SEO: How to Maximize Your Internal Link Strategy

While there are hundreds of thousands of posts on maximizing external links for your blog, like a red headed step child no one pays much attention to internal links. Internal links can be very powerful in helping you distribute the link equity that those external links bring, and they can decrease your bounce rate and increase your page views per … [Continue reading WordPress SEO: How to Maximize Your Internal Link Strategy]