Last week Google launched real time SERP’s, which included the possibility for twitter and facebook updates to appear in searches for popular information, news, or for someone’s name. The potential for libel and potential for spam has already been discussed. What hasn’t been addressed is the problems it can create for reputation management. Specificall, how it can create problems for … [Continue reading Is Google Playing Monkey Games With Real Time Search]
Anyone who deals with the public sector will have to deal with negative listings about them in the SERPs at some point. The most damaging of these is the “scam” listing. In this post I’ll discuss some tactics you can use to handle them.
Social Media still scares many businesses both large and small. But hiding from social media isn’t the answer. The real answer lies in embracing it … in all of its brutal, raw honesty.
Whenever you are involved in an ORM (Online Reputation Management) campaign, your goal is to displace negative results in the search engines with positive results. In a previous post we looked at creating microsites. In this post, we are going to look at leveraging social media profiles.
Online reputation management (ORM) is a huge, and growing market. For others it means they have a huge public relations problem. I have worked with a few companies and individuals with just such a problem. I’ll tell you the story and outcome of one such client, who will remain nameless.