How to Add Search Shortcuts to Google Chrome.

Last week Danny Sullivan twittered he was looking for a creative commons image to use. Christine Churchill poked a little fun at me wondering how I was able to get that so quickly. The trick is using search shortcuts, and I’m going to show you how to do it.

How to Build an Affiliate Website Google Doesn’t Hate

In over a decade of working on websites I’ve see a lot of affiliate websites. Some were good but a lot were very bad. In this post, I’ll share my experiences about what I think Google is looking for and the common traits of things I’ve seen fail.

How Google Plans to Steal More of Your Traffic

At the SMX Advanced Conference in June of 2014, Danny Sullivan had a Question and Answer session with Matt Cutts. During this session, Matt did a live search demo that, in my opinion, demonstrated that Google wants to take the search traffic it’s currently sending to other websites and keep it for themselves.

How to Get Reviews For Your Website

Reviews are an extremely powerful asset for many websites. They can provide a continual stream of fresh, new, and unique content that is good for the users, which is ultimately what everyone wants. However, there are some upsides and downsides to reviews, and there is the big hurdle of figuring out how to get reviews and integrate them. In this … [Continue reading How to Get Reviews For Your Website]

Why Google’s +1 Needs an On Page Component

Last week Google announced a new addition to the search engine results page: the +1 button. While there was a huge amount of press surrounding the launch, after playing with it for a few days, I don’t think it’s going to work unless it has an on page component … soon.

Why Everyone Should Turn Off Blog Comments

In the past I’ve spoken about why I turned off blog comments, but it was mostly from a time/labor perspective. Now I have another reason, one that affects everyone from an SEO Perspective. In some cases. leaving comments on will negatively impact your rankings and traffic.

Google the Answer Engine

One of the topics that emerged from Pubcon was “Should SEO’s Focus on Where Google is Heading”, and I’m going to agree with Aaron that focusing on short term algorithmic holes isn’t a smart thing for most people (churn and burn folks–you keep on keeping on). I agree that most publishers should focus on where Google is going. However, the one thing … [Continue reading Google the Answer Engine]

Helping Google Build a Better Bookmarking Tool

A lot of the time I’m pretty critical of Google, and while I may not agree with everything they do, or every agenda they push, there is no denying that have made the web a better place, and have provided us with some really helpful tools. One of the areas that they have missed the mark on is bookmarks, off … [Continue reading Helping Google Build a Better Bookmarking Tool]

The Epic Failure of Google+

In the past, I’ve not been shy about hiding my dislike for some of Google’s practices. In fact, I’ve called them everything from an arrogant bully to an incestuous circle jerk, trapped in a filter bubble world . But recently I’ve been reading all of the press and counter press about how Google+ is growing faster than the waistline of … [Continue reading The Epic Failure of Google+]

When Google Local Gets it Wrong

Now, don’t get me wrong. Google Local and Google Maps are extremely valuable tools that I use a few times every week. But every so often they get something wrong–so wrong, in fact, that I’m not sure where the wires got crossed.

Did Matt Cutts Expose a Hole in Digg

Last week Matt Cutts made a post about how to connect your Linux computer to a Wii balance board using Bluetooth. This post happened to make the Digg homepage, however what was really interesting is the way he did it, which has exposed an exploitable hole in Digg.

Tips to Prevent Negative SEO

In mid July of 2012, Google sent out a wave of “unnatural linking warnings” to many webmasters. They later said you could ignore these warnings. This was followed up by a Microsoft clippy style passive aggressive letter saying they were going to discount the “unnatural links” but that you should file a re-inclusion request anyway. The whole situation is insane … [Continue reading Tips to Prevent Negative SEO]

Why You Should Be Worried About Google Search Wiki

I’ve been beating the drum about why personaized search and google’s search wiki are bad since their rollout. Even though I understand why google does it, and get that why they push it’s adoption. But I still think it’s a bad idea, and late last week I saw an example of why it’s bad and dangerous, and why it’s something … [Continue reading Why You Should Be Worried About Google Search Wiki]

Why Google Thinks SPYW is a Good Idea and You Probably Don’t

In a recent statement Larry Page said if you don’t get SPYW then maybe you shouldn’t work at Google. To understand why he thinks this is such a good idea–and why the rest of the world thinks it isn’t–we need to revisit the concept of filter bubbles and why they are such a bad idea.

Traffic Down From Panda Update – Diversify Your Traffic Sources

Recently Google had an update and some webmasters were significantly impacted. Google has had many big updates and will have many more. If your rankings are soured by an update you may become angry at Google. IMHO that is just not the smartest or most profitable approach.

Why Big Brand Media Sites Are The Real Cesspool of the Internet

Eric Schmidt of Google famously remarked last year that “The internet is fast becoming a cesspool where false information thrives” and that brands were the way out. Well Eric I’m going to show you not only did you get it wrong , but you got it very wrong, not only are big brands just as responsible for the pollution of … [Continue reading Why Big Brand Media Sites Are The Real Cesspool of the Internet]

The Role Social Media Plays In Crawling a Website

There have been many debates about the value social media plays in having content rank. While nothing has been definitively resolved, it has been shown to be beneficial in the short term. In this post I’d like to take a look at a different aspect: the impact social media has on crawling and indexing.

Google’s Social Search – Affecting a SERP Near You

Late last week Google announced it was graduating social search from beta and making it active for everyone. I got a heads up from Barry Wise of KnowEm a day later, and we spent some time talking about what this meant for marketers. I thought I’d share some of our conversation with you.

How To Figure Out What Parts of Your Website Aren’t Being Crawled

When Google took away the supplemental index last year, they killed one of the key diagnostic tools in the SEO’s toolbox, the ability to identify which parts of a site were unimportant (and being infrequently crawled) in a search engines eyes. However with the use of some structured text and clever searches I’m going to give you back that valuable … [Continue reading How To Figure Out What Parts of Your Website Aren’t Being Crawled]

Facebook and Google+ Competing For Your Attention

With the launch of Google+, the inevitable tech fan boys preaching the downfall of Facebook–because a new shiny cat toy caught their attention–was laughably predictable. As SEO’s, internet marketers, and social media consultants, we have to be involved in these games, or we risk losing our competitive edge. However, what we really need to understand is that this is a … [Continue reading Facebook and Google+ Competing For Your Attention]