Google has long been an advocate of “build great content”; however, in reality, it’s turning into “build great content … and if we like it we’ll take it from you, put it on our pages, and deprive you of that traffic. Without compensation.” Strong accusations, sure, but I’m willing to step up to the plate, put my money where my … [Continue reading Is Google Stealing Your Content and Hijacking Your Traffic]
How to Get Reviews For Your Website
Post Updated: June 25, 2018 - By
Reviews are an extremely powerful asset for many websites. They can provide a continual stream of fresh, new, and unique content that is good for the users, which is ultimately what everyone wants. However, there are some upsides and downsides to reviews, and there is the big hurdle of figuring out how to get reviews and integrate them. In this … [Continue reading How to Get Reviews For Your Website]
Traffic Down From Panda Update – Diversify Your Traffic Sources
Post Updated: April 11, 2018 - By
Recently Google had an update and some webmasters were significantly impacted. Google has had many big updates and will have many more. If your rankings are soured by an update you may become angry at Google. IMHO that is just not the smartest or most profitable approach.
How Google Plans to Steal More of Your Traffic
Post Updated: March 5, 2018 - By
At the SMX Advanced Conference in June of 2014, Danny Sullivan had a Question and Answer session with Matt Cutts. During this session, Matt did a live search demo that, in my opinion, demonstrated that Google wants to take the search traffic it’s currently sending to other websites and keep it for themselves.
Why Simple Websites Will Always Lead to Better SEO
Post Updated: February 17, 2018 - By
Earlier this year it was discovered that Google was having a problem crawling Apple’s website and, as a result, direct links to apps weren’t showing in the results. The next few days involved lots of finger pointing, blame shuffling, and hang wringing; but, a few non public changes later, things were sorted out. This, however, set a very bad example that … [Continue reading Why Simple Websites Will Always Lead to Better SEO]
How Google Continues to Kill Organic Results
Post Updated: February 10, 2018 - By
As someone who has been involved in the search industry for over a decade, one of the things that really bothers me is how Google is slowly but inevitably taking all of the “above the fold” organic search result space and giving it to paid results, Google web properties, and to the Google Knowledge graph.
How to Add Search Shortcuts to Google Chrome.
Post Updated: February 2, 2018 - By
Last week Danny Sullivan twittered he was looking for a creative commons image to use. Christine Churchill poked a little fun at me wondering how I was able to get that so quickly. The trick is using search shortcuts, and I’m going to show you how to do it.
How Google is Filled With Hypocrisy and Will Steal Your Intellectual Property
Post Updated: February 1, 2018 - By
If there is one thing Google is good at, it’s framing themselves and their actions as being “good for the user” and for the benefit of others while playing down how their actions are self-serving. However, those of us who have been around the block a few times know that Google plays fast and loose with rules, employing them when … [Continue reading How Google is Filled With Hypocrisy and Will Steal Your Intellectual Property]
How I Got Lost Using Google Maps and the iPhone
Post Updated: February 1, 2018 - By
Over the years chances are you’ve seen stories about Google Maps or similar services sending people off course, sometimes by hundreds of miles. When you use any of the mapping or GPS services you always have to use common sense, but I’ve always wondered if this happens because these people maybe aren’t the most technologically savvy people out there. However … [Continue reading How I Got Lost Using Google Maps and the iPhone]
How Google Profiles SEO’s
Post Updated: January 29, 2018 - By
At SMX one of the more contentious subjects was the debate over Google’s Android Phone giveaway, and demonstration that they are in practice profiling SEO’s.
Facebook and Google+ Competing For Your Attention
Post Updated: January 28, 2018 - By
With the launch of Google+, the inevitable tech fan boys preaching the downfall of Facebook–because a new shiny cat toy caught their attention–was laughably predictable. As SEO’s, internet marketers, and social media consultants, we have to be involved in these games, or we risk losing our competitive edge. However, what we really need to understand is that this is a … [Continue reading Facebook and Google+ Competing For Your Attention]
Why Big Brand Media Sites Are The Real Cesspool of the Internet
Post Updated: January 19, 2018 - By
Eric Schmidt of Google famously remarked last year that “The internet is fast becoming a cesspool where false information thrives” and that brands were the way out. Well Eric I’m going to show you not only did you get it wrong , but you got it very wrong, not only are big brands just as responsible for the pollution of … [Continue reading Why Big Brand Media Sites Are The Real Cesspool of the Internet]
Personalized Google News – Will That be on the Test
Post Updated: January 18, 2018 - By
For a moment, I’d like you to think back to high school. Remember how there was always that one kid who would raise their hand and ask the question “Will that be on the test?” Now, thanks to Personalized Google News, we have the answer.
Eric Schmidt, The Wall Street Journal and Personalized Search
Post Updated: January 5, 2018 - By
Early Friday morning the Wall Street Journal published an op-ed piece from Eric Schmidt on how Google can help the dying newspaper industry. Later that same afternoon Google announced they were “turning on” personalized search for everyone. While these two events were connected because the occurred on the same date, they are also a clear signal of Google’s direction: going forward.
Why Google Thinks SPYW is a Good Idea and You Probably Don’t
Post Updated: December 22, 2017 - By
In a recent statement Larry Page said if you don’t get SPYW then maybe you shouldn’t work at Google. To understand why he thinks this is such a good idea–and why the rest of the world thinks it isn’t–we need to revisit the concept of filter bubbles and why they are such a bad idea.
Did Matt Cutts Expose a Hole in Digg
Post Updated: December 22, 2017 - By
Last week Matt Cutts made a post about how to connect your Linux computer to a Wii balance board using Bluetooth. This post happened to make the Digg homepage, however what was really interesting is the way he did it, which has exposed an exploitable hole in Digg.
How To Figure Out What Parts of Your Website Aren’t Being Crawled
Post Updated: December 18, 2017 - By
When Google took away the supplemental index last year, they killed one of the key diagnostic tools in the SEO’s toolbox, the ability to identify which parts of a site were unimportant (and being infrequently crawled) in a search engines eyes. However with the use of some structured text and clever searches I’m going to give you back that valuable … [Continue reading How To Figure Out What Parts of Your Website Aren’t Being Crawled]
Cleaning Up After Google’s URL Mess
Post Updated: December 15, 2017 - By
Recently Google announced the release of their own URL shortening service, Goo.gl. If we put aside the data gathering aspects for a moment, this product is the third in a series of products that make the web a more difficult place to crawl. In this post we’ll follow a Goo.gl URL through its course and look at the trail of … [Continue reading Cleaning Up After Google’s URL Mess]
25 Things I’d like to See Google Fix
Post Updated: December 12, 2017 - By
While I’m well known for being critical of many of the things Google does, I’m also a power user of site and many of their tools. Being a power user gives me a unique insight to see some areas these tools could be improved. This post is written in the spirit of constructive criticism, since I know my posts sometimes … [Continue reading 25 Things I’d like to See Google Fix]
