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Does Your Small Business Need a Facebook and Twitter Social Media Account

Post Updated: March 1, 2021 - By Michael Gray

It’s 2012 and social media and social networking sites like Twitter and Facebook are constantly mentioned on mainstream media news and entertainment websites and broadcast programs. Print ads for everything from movies to toothpaste have those ubiquitous little Facebook and Twitter logos, hashtags, and often special social media vanity URLs. The question is does your business need to be involved … [Continue reading Does Your Small Business Need a Facebook and Twitter Social Media Account]

Filed Under: Social Media Tagged With: facebook, Google plus, pinterest, social media, twitter

Using Social Media Profiles for ORM

Post Updated: March 1, 2021 - By Michael Gray

Whenever you are involved in an ORM (Online Reputation Management) campaign, your goal is to displace negative results in the search engines with positive results. In a previous post we looked at creating microsites. In this post, we are going to look at leveraging social media profiles.

Filed Under: Featured, Reputation Management Tagged With: facebook, Google plus, LinkedIn, Reputation Management, twitter

How to Write Blog Posts For Your Existing and Repeat Customers

Post Updated: March 1, 2021 - By Michael Gray

When you run a corporate blog sometimes it’s difficult to come up with interesting topics on a regular basis. In the past I’ve spoken about a few options like creating a series, how to posts and evergreen content. In this article I’d like to tackle another option, blogging to your existing customers, and turning them into return/repeat customers.

Filed Under: Featured, SEO Tagged With: Blogs, facebook, Google plus, pinterest, SEO, social media, twitter

Why Google Thinks SPYW is a Good Idea and You Probably Don’t

Post Updated: March 1, 2021 - By Michael Gray

In a recent statement Larry Page said if you don’t get SPYW then maybe you shouldn’t work at Google. To understand why he thinks this is such a good idea–and why the rest of the world thinks it isn’t–we need to revisit the concept of filter bubbles and why they are such a bad idea.

Filed Under: Favorites, Featured, Google Tagged With: Google, Google plus, personailzed search, social media

The Epic Failure of Google+

Post Updated: March 1, 2021 - By Michael Gray

In the past, I’ve not been shy about hiding my dislike for some of Google’s practices. In fact, I’ve called them everything from an arrogant bully to an incestuous circle jerk, trapped in a filter bubble world . But recently I’ve been reading all of the press and counter press about how Google+ is growing faster than the waistline of … [Continue reading The Epic Failure of Google+]

Filed Under: Featured, Google Tagged With: facebook, Google, Google plus, personalized search, social media, twitter

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