Is having a high exit rate bad? In pursuit determining whether Google is using analytics data to ranks SERPS, many marketers put undue focus and weight on factors like bounce rate and exit rate instead of taking a more holistic look at the statistics in relation to one another and what they really mean.
Recently Google announced the release of their own URL shortening service, Goo.gl. If we put aside the data gathering aspects for a moment, this product is the third in a series of products that make the web a more difficult place to crawl. In this post we’ll follow a Goo.gl URL through its course and look at the trail of … [Continue reading Cleaning Up After Google’s URL Mess]
Is having a high bounce rate bad? It depends. In this post, we will be looking at bounce rate in association with other factors to help you spot a bad high bounce rate from a high bounce rate you don’t need to be worried about.
While many webmasters and publishers use Google analytics without a second thought, smart publishers, marketers, and SEOs are left to speculate… Is Google using this data? What might they use it for? And am I doing myself more harm than good using it?