What Are You Doing To Earn Facebook Likes and Facebook Fans

It seems everyone in social media and SEO is obsessed with Facebook now. Getting Facebook fans and Facebook likes may have even eclipsed link buying as the new black hat way of gaming the system … So what are you doing to get Facebook likes?

How Businesses Should React to Negative Social Media & Reviews

Social Media still scares many businesses both large and small. But hiding from social media isn’t the answer. The real answer lies in embracing it … in all of its brutal, raw honesty.

Facebook vs Twitter: Which is More Valuable?

Recently there has been a lot of talk about Facebook versus Twitter and which is more valuable to web publishers. If you’re looking for the short answer, IMHO it’s Facebook; but, to understand why, you need to have deeper understanding of how each system works.

Tips for Ajax for SEO

Whenever Ajax enter the conversation for an SEO or internet marketer, chances are good there will always be a deep sigh or an “ugh” face. While it is true that search engines are getting better at indexing this type of content, we still aren’t at the point that you can realistically rely on them to index it properly or even … [Continue reading Tips for Ajax for SEO]

What Social Signals Might Search Engines Use

Late last year both Google and Bing announced they are both using social signals as part of the ranking algorithm. Those of us who have been in the game a while have long suspected this, but it’s nice to see it come from the horse’s mouth, so to speak. So, as a search marketer, what signals might they be looking … [Continue reading What Social Signals Might Search Engines Use]

Don’t Put All Your Eggs in the Facebook Basket

While Facebook may be a hot marketing tool right now, there is danger in putting too much effort into making it the center of your marketing efforts.

Facebook Brand Page Timeline Checklist

Starting March 30th, all Facebook brand pages and profile pages will be switching to the new timeline format. Some brands have already made the change but, if you haven’t, here’s a handy checklist of items you need to be aware of and fix before the change takes place.

Does Your Small Business Need a Facebook and Twitter Social Media Account

It’s 2012 and social media and social networking sites like Twitter and Facebook are constantly mentioned on mainstream media news and entertainment websites and broadcast programs. Print ads for everything from movies to toothpaste have those ubiquitous little Facebook and Twitter logos, hashtags, and often special social media vanity URLs. The question is does your business need to be involved … [Continue reading Does Your Small Business Need a Facebook and Twitter Social Media Account]

Google is Scarier than Facebook on Privacy

In the past few weeks Facebook has been publicly criticized over privacy policies; however, when Google invades people’s privacy, the offenses don’t receive the same level of scrutiny or public outrage.

iPad Apps and Social Media

In case you didn’t already know, I’m the owner of an iPad. Like a lot of other people I didn’t get it when it first was announced: like everyone else, I thought it was meant to be a laptop replacement. It’s not. While you can use the iPad to get things done, be a content producer, and a publisher (look … [Continue reading iPad Apps and Social Media]

The Epic Failure of Google+

In the past, I’ve not been shy about hiding my dislike for some of Google’s practices. In fact, I’ve called them everything from an arrogant bully to an incestuous circle jerk, trapped in a filter bubble world . But recently I’ve been reading all of the press and counter press about how Google+ is growing faster than the waistline of … [Continue reading The Epic Failure of Google+]

How Small and Local Businesses Can Use Facebook

If there’s one aspect of social media that mainstream press seems to love, it’s Facebook. For this post we’re going to be talking with Greg Finn of Cypress North, Victoria Edwards of Linkshare, and Marty Weintraub of aimClear about how small businesses can use Facebook.

How to Use a How to Article

If you work on any aspect of SEO, Internet marketing, PPC, or social media, chances are good that you’ve come across a lot of tutorials or how to articles. Some of them are really good, and you want to use them in the future. But unless you have an organized, disciplined way of keeping track of the information and making … [Continue reading How to Use a How to Article]

How to Cross Post From Twitter to Your Facebook Page

One of the questions I get asked by clients who are developing a social media strategy is should I cross post my Facebook posts to Twitter and vice versa, or does everything need to be unique?

HootSuite Review

Late last year, the solution I was using to post and (more importantly) to schedule tweets was having problems. Specifically, it did not post at the times specified, bunched up, and duplicated tweets. After trying a few different tools, I settled on Hootsuite as being the best match for my needs.

How Much Time Do You Spend Actually Doing SEO

How much time do you spend doing SEO per day?  Or, specifically, how much time do you waste reading about SEO instead of doing it? Unless you are beginner who is still  learning, if you’re spending more than an hour reading about SEO everyday, you’re probably wasting your time.

Filter Bubble Book Review

The Filter Bubble is a new book by Eli Pariser that addresses the subject of how personalization of sites like Google and Facebook are sheltering us from information that doesn’t agree with our world view. Instead of the Internet being a window to new experiences and viewpoints, it becomes a mirror, reflecting back only what we already believe.

Will Facebook Niche For Dollars Or Food?

Ed Berrera contends that as Facebook advertising gets more niche, it will become less profitable to Facebook… methinks he be wrong. (And methinks further that writing like a pirate be good. Arrrh.) Ed’s article confuses short term inefficiencies and arbitrage – eg, Facebook selling ads at higher rates to lazy advertisers – with long term profitability. He suggests that long … [Continue reading Will Facebook Niche For Dollars Or Food?]

Tasks to Help You Establish Your Brand on Facebook

Starting a fan page on Facebook is easy, but how do you get it to grow and become successful? It’s much harder than many people realize; this is why you often see dead and abandoned fan pages. Establishing your brand on Facebook and creating a successful fan page actually takes some time, dedication and hard work. If you’re not ready … [Continue reading Tasks to Help You Establish Your Brand on Facebook]

How to Write Blog Posts For Your Existing and Repeat Customers

When you run a corporate blog sometimes it’s difficult to come up with interesting topics on a regular basis. In the past I’ve spoken about a few options like creating a series, how to posts and evergreen content. In this article I’d like to tackle another option, blogging to your existing customers, and turning them into return/repeat customers.