How to Use Coupon Codes to Promote your business

If you are an run an online ecommerce program, it’s very likely that you have come up against the coupon code dilemma. You offer a deal that allows customers to use a coupon code for a free item, free shipping, or to get a discount. However, what do you do when the promotion ends? If you leave the box open, … [Continue reading How to Use Coupon Codes to Promote your business]

Really Facebook You Still Don’t Get it Do You

C’mon Facebook I really thought we had moved past this It’s not that I care that you are telling everyone I bought tickets to Kung Fu Panda, it’s that you assume that I want you to by default. These programs should be opt in not opt out out. Yes I know almost nobody would do that … but that should … [Continue reading Really Facebook You Still Don’t Get it Do You]

How to Create a Local Twitter Account

Most of the the tutorials on the web dealing with growing your Twitter followers, don’t pay any attention to location, and are more concerned with raw numbers. I recently started a local travel website and wanted to focus on gaining local followers from that city and surrounding areas. While I can’t reveal the profile, this tutorial will walk you through … [Continue reading How to Create a Local Twitter Account]

Looking at Fake Social Media Profiles

Somewhere in the middle of all the drama last week was a discussion on fake social media profiles, and as usual the white hat zealots were ready to crucify anyone associated with them, claiming they were yet another tool disparaging the SEO and internet marketing industry. Well it’s my profession responsibility to provide some examples of this nefarious behavior and … [Continue reading Looking at Fake Social Media Profiles]

Don’t Put All Your Eggs in the Facebook Basket

While Facebook may be a hot marketing tool right now, there is danger in putting too much effort into making it the center of your marketing efforts.

How to Get 1 Million Dollars Worth of Links

I really find scandals interesting because people who are on the ball, plugged in, creative, not afraid to take chances and stir up a little controversy can do really well. Case and Point Playgirl Magazine offered Ex-Governor Elliot Spitzer 1 Million Dollars to pose nude. It’s a win-win scenario for Playgirl. Let’s go with the most likely outcome and assume … [Continue reading How to Get 1 Million Dollars Worth of Links]

Evel Knievel and Social Media Promotion

As a young American boy growing up in the 70’s Evel Knievel was one of my role models. Aside from being a daredevil Evel possessed a strong understanding of marketing and engaged in a level of shameless self promotion that would have made PT Barnum proud.

Why It’s OK to Offend People in Social Media

Recently, Kenneth Cole took a bit of criticism in the social media space for making what many considered an insensitive tweet. I’m going to disagree with the social media guru’s here and say it’s ok to offend people. In fact, it’s probably something you should do on a regular basis.

How Small and Local Businesses Can Use Facebook

If there’s one aspect of social media that mainstream press seems to love, it’s Facebook. For this post we’re going to be talking with Greg Finn of Cypress North, Victoria Edwards of Linkshare, and Marty Weintraub of aimClear about how small businesses can use Facebook.

How to Cross Post From Twitter to Your Facebook Page

One of the questions I get asked by clients who are developing a social media strategy is should I cross post my Facebook posts to Twitter and vice versa, or does everything need to be unique?

HootSuite Review

Late last year, the solution I was using to post and (more importantly) to schedule tweets was having problems. Specifically, it did not post at the times specified, bunched up, and duplicated tweets. After trying a few different tools, I settled on Hootsuite as being the best match for my needs.

Why Website Owners Should Be Using Pinterest

A lot has been said and written about Pinterest in the past few weeks and months, from how marketers can use use it to drive traffic to how affiliate spammers are using it to generate income. However, I’m going to take a slightly “bigger picture” view of Pinterest.

Tasks to Help You Establish Your Brand on Facebook

Starting a fan page on Facebook is easy, but how do you get it to grow and become successful? It’s much harder than many people realize; this is why you often see dead and abandoned fan pages. Establishing your brand on Facebook and creating a successful fan page actually takes some time, dedication and hard work. If you’re not ready … [Continue reading Tasks to Help You Establish Your Brand on Facebook]

How Long Should Page Titles Be – The Social Media Factor

Ever since the early days of SEO, the ideal title length has been the subject of much debate. Back then, it was important to use keywords that search engines would use to rank your pages near the top of the SERPS. Then you made the title as click enticing as possible so, when it appeared in the SERPS, people would … [Continue reading How Long Should Page Titles Be – The Social Media Factor]

How to Get More Followers on Twitter

How to get more Twitter followers is one of the first hurdles you have when you start a new Twitter account. Assuming that you are interested in quality and not just quantity, one of the most effective tactics is what I like to call a follower raid.

Google’s Social Search – Affecting a SERP Near You

Late last week Google announced it was graduating social search from beta and making it active for everyone. I got a heads up from Barry Wise of KnowEm a day later, and we spent some time talking about what this meant for marketers. I thought I’d share some of our conversation with you.

Facebook and Google+ Competing For Your Attention

With the launch of Google+, the inevitable tech fan boys preaching the downfall of Facebook–because a new shiny cat toy caught their attention–was laughably predictable. As SEO’s, internet marketers, and social media consultants, we have to be involved in these games, or we risk losing our competitive edge. However, what we really need to understand is that this is a … [Continue reading Facebook and Google+ Competing For Your Attention]

How to Ruin an Excellent Piece of Linkbait, and Why Someone Should be Fired

Here’s a prime example of how to ruin an otherwise amazing piece of linkbait. It’s hot, it’s fresh, it’s easy to get, but where are the damn pictures! A huge component of social media is the eye candy! You need it especially if you are playing the celebrity space. If someone produced this for me they’d be fired … twice … [Continue reading How to Ruin an Excellent Piece of Linkbait, and Why Someone Should be Fired]

Is Social Media About Conversations

In the dawn of social media, pundits repeated the mantra that social media is about conversations. While conversations are part of the mix, I think it’s a small part, and, while it’s necessary, should be minimized with an eye for ROI

SMX Interview

Here’s an interview I did with Kara Ratliff of Web Pro news You can check out more videos from SMX social in the archives