How to Use Coupon Codes to Promote your business

If you are an run an online ecommerce program, it’s very likely that you have come up against the coupon code dilemma. You offer a deal that allows customers to use a coupon code for a free item, free shipping, or to get a discount. However, what do you do when the promotion ends? If you leave the box open, … [Continue reading How to Use Coupon Codes to Promote your business]

Linkbait – The Shirt and Tie

I love it when people use creative ideas to linkbait really boring subjects like how to match a shirt and tie I’m totally OK with it being in flash. The only thing I’d do to improve it is include a bit of text below the flash app, funnel some of that inbound link juice around a bit. So for those … [Continue reading Linkbait – The Shirt and Tie]

What Are You Doing To Earn Facebook Likes and Facebook Fans

It seems everyone in social media and SEO is obsessed with Facebook now. Getting Facebook fans and Facebook likes may have even eclipsed link buying as the new black hat way of gaming the system … So what are you doing to get Facebook likes?

Twitter Contests and Incentives – Do they Work

A few weeks ago I made the mistake of wondering aloud when someone would start offering cash prizes for twitter followers. I had seen people offering physical prizes before, but never cash. A few random people decided to have some fun with me and start saying I was offering cash, so I just decided to run with it.

SMX Interview

Here’s an interview I did with Kara Ratliff of Web Pro news You can check out more videos from SMX social in the archives

Is There Really Such a Thing as a Social Media Expert

One of the common themes I see recurring in blog/websites articles are “How to use your blog to drive traffic”, “how to use twitter to engage your community”, and “how to use stumbeupon to bring you new RSS subscribers”. In some cases these posts do actually contain some useful nuggets of information,  however as is more often the case, I … [Continue reading Is There Really Such a Thing as a Social Media Expert]

Is Social Media About Conversations

In the dawn of social media, pundits repeated the mantra that social media is about conversations. While conversations are part of the mix, I think it’s a small part, and, while it’s necessary, should be minimized with an eye for ROI

How Businesses Should React to Negative Social Media & Reviews

Social Media still scares many businesses both large and small. But hiding from social media isn’t the answer. The real answer lies in embracing it … in all of its brutal, raw honesty.

Facebook vs Twitter: Which is More Valuable?

Recently there has been a lot of talk about Facebook versus Twitter and which is more valuable to web publishers. If you’re looking for the short answer, IMHO it’s Facebook; but, to understand why, you need to have deeper understanding of how each system works.

Excessive Length URL’s and Social Media

Most CMS systems today are capable of generating clean URL’s. Unless you are dealing with newspapers or magazines where existing legacy systems it’s almost a non issue. However I came across two incredibly horrible URL’s in the same day http://www.aviationweek.com/aw/blogs/commercial_aviation/TowersAndTarmacs/index.jsp?plckController=Blog&plckScript=blogScript&plckElementId=blogDest&plckBlogPage=BlogViewPost&plckPostId=Blog%3a8427003a-9a63-4261-aa47-5e4b356bb224Post%3adc1b7f60-ab5d-4d6b-85cc-b81b43775a97 and http://blog.stylehive.com/index.php/weblog/entry/everyones-got-posh-spices-bob-and-youre-next while these URL’s are bad for search engines they are also bad for social media. Most social media … [Continue reading Excessive Length URL’s and Social Media]

How to use Hootsuite to Publish to Your Facebook Page

The following is part of a series on using the Hootsuite social media tool. In this post, we are going to be looking at at using the feature to post to your Facebook page or profile.

Your Stories Never Go Popular Because Your Personal Marketing Plan Sucks

Yesterday Rae mentioned You’re Damn Right It’s a Popularity Contest as response to all the whinny posts about Sphinn being a popularity contest, if you haven’t read it go check it out. I’d also like to add the reason nobody votes for your stories and they never go popular is because your personal marketing plan sucks!

Introduction to Digg

Curiously enough during the Digg event last week I was writing my How to Use Digg. It’s up now in the Social Bookmarking section on WMW, yes it’s in the subscriber section. It’s part I of II which will be up shortly.

What Social Signals Might Search Engines Use

Late last year both Google and Bing announced they are both using social signals as part of the ranking algorithm. Those of us who have been in the game a while have long suspected this, but it’s nice to see it come from the horse’s mouth, so to speak. So, as a search marketer, what signals might they be looking … [Continue reading What Social Signals Might Search Engines Use]

Really Facebook You Still Don’t Get it Do You

C’mon Facebook I really thought we had moved past this It’s not that I care that you are telling everyone I bought tickets to Kung Fu Panda, it’s that you assume that I want you to by default. These programs should be opt in not opt out out. Yes I know almost nobody would do that … but that should … [Continue reading Really Facebook You Still Don’t Get it Do You]

How to Be Involved on Twitter in Less Than an Hour a Day

The following is part of a series on Hootsuite Social Media tool. In this post I’m going to show you how to set up a series of lists and custom tabs on Hootsuite to engage your followers and become part of you community–without needing to spend all day on Twitter.

Web 2.0 Weenies and Bullshit Social Media Economics

This weekend I watched an amazing video from Mike Rowe of Dirty Jobs at a Ted Conference, and what really hit home is how many people struggle to be new media douchebags in a web 2.0 world. If you’re the kind of person who wants to have 50,000 twitter friends, be a power Digg user, make the front page of  … [Continue reading Web 2.0 Weenies and Bullshit Social Media Economics]

Newsletters and Community Building

Having been involved in internet marketing for more than a few years, it’s interesting to see ideas fall out of favor only to come back in fashion, specifically email newsletters and true community building.

Twitter Lists are Teh Awesome

Now that twitter lists have been rolled out just about everyone, I’m going to actually agree with Robert Scoble and say twitter lists are teh awesome.

How Do You Measure ‘IT’?

I’ve been doing SEO for a few years, with specific focus on social media and ways businesses can find their audience, their prospects and make money out of utilizing social media to generate leads. What I am still troubled to see, maybe because I live and breathe this industry, is that social media still seems a place where businesses fail.