The Sandbox is not the Trustbox

So I was trying to explain something to someone earlier today and had one of those zen moments of clarity …

The sandbox isn’t something you are trying to get out of, it’s the trustbox that you are trying to figure a way into.

It’s a subtle but profound difference. If you’re still thinking in terms of sandbox you’re trying get away with everything you can and look for ways to prop yourself up. If your thinking in terms of trustbox your ponder what can I do to make my site trustworthy from the beginning. In other words you’re starting out with the idea of building in “signals of quality” at the core, not as an afterthought.

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