Short Videos, Long Videos, and Don’t Take Everything So Literally

Many moons ago I wrote about how short videos are better than long ones, and I took lumps in the comments because I didn’t do a good job explaining myself and some readers took me far to literally. However I came across a video last week that allows me to explain myself a little better.

I came across the video below on the Linkedin blog about a person who used Linkedin almost exclusively to filter new clients and grow his business.


Ok what should you take notice of … the video is under the 2 minute mark and has very little fluff. It’s engaging, to the point, and held my interest. The problem is it did such a good job at getting me interested that now I want more, where there is no more to be had.

Use short videos to capture and engage new customers. Use longer more in-depth videos for people who have some idea of who you are and what they are getting when they click play. Again I wouldn’t take that as my blessing to go of producing 90 minute videos of you rambling on about nonsense. Edit out the unnecessary stuff, and the fluff. Remember 10 minutes of good stuff is always better than 10 minutes of good stuff and 30 minutes of nonsense.

Lastly don’t take everything I say quite so literally. I’m a big ideas kind of guy, and while all of the details may be worked out in my head the don’t always make it “onto paper”. So what’s perfectly clear to me is this unknown blob for you, so don’t be afraid to ask some questions, I really do try and get to them in the comments or follow up posts. runs on the Genesis Framework

Genesis Framework

Genesis lets you to quickly and easily build amazing websites with WordPress. Whether you're a novice or advanced developer, Genesis provides the secure and search-engine-optimized foundation that takes WordPress to places you never thought it could go.
It's that simple - start using Genesis now!

Take advantage of the 6 default layout options, comprehensive SEO settings, rock-solid security, flexible theme options, cool custom widgets, custom design hooks, and a huge selection of child themes ("skins") that make your site look the way you want it to. With automatic theme updates and world-class support included, Genesis is the smart choice for your WordPress website or blog.

tla starter kit


  1. Text Link Ads - New customers can get $100 in free text links.
  2. - Get a premier listing in the internet's oldest directory.
  3. Need an SEO Audit for your website, look at my SEO Consulting Services
  4. TigerTech - Great Web Hosting service at a great price.
Read previous post:
Are You in Violation of Google’s Double Serving Policy? You Just Might Be!

The following is a Guest Post from Amber Benedict. A client of mine emailed me in a panic, saying two...

Hey Google Can We Get a Clear Cloaking and First Click Free Explanation

One of the more common questions I get from people is how do I show my paid context to search...

Five Search Queries to Find Sponsorship Link Opportunities

And regardless of the fact that they are paid, Google doesn't seem to mind them so long as they are...