While running multiple websites isn’t a strategy I recommend for beginners, it is something experienced publishers and SEO’s can do to diversify their income sources. While some people choose to run websites in different niches, another option is to run seasonal websites.
If you are going to run seasonal websites, you want to set up websites that have peak traffic and buying cycles that are at opposite times of the year–say, for example, Department 56 Christmas decorations and swimming pool supplies. Look at the search patterns for those two terms on Google insights.
Seasonal websites have the advantage of being evergreen and only require updating once a year. You need to decide if you will use a living URL strategy (which I recommend) or add new URL’s. Even if you do use a living URL strategy, consider doing a content audit and removing or updating your weakest content every year BEFORE the prime buying cycle. I would also recommend adding some new content every year. Increasing your content by 10% every year is a solid number.
Another variation of running seasonal websites is running one website with distinctly different search seasons. For example, you could have a family travel website with family ski vacations, winter family vacations, spring break family vacations, summer family vacations, and so on. If you can find a way to have enough different terms so something is converting throughout the whole year, you are golden.
So what are the takeaways from this post:
- Look for ways to diversify your income with multiple sites with different peak search periods.
- Try to keep the content as evergreen as possible.
- Revise, update, or remove the weakest content from last year.
- Try to add some new content every year.