How to Make Your Website Look More Legitimate

In the most recent 12 months, Google has taken steps to reward websites that are brands, or at least give signals that they algorithmically look like brands. If you’re not national, regional, or local brand, here are some steps you can do to look more brand-like.

Optimal Titles: SEO Case Study

SEO Case Study: Optimal Title Structure Experiment: To determine what the optimal structure is for a title soley for page ranking. Hypothesis: Page titles are one the most important on page ranking factors, and achieving the best layout will help a page rank for it’s desired phrase. I believe that that [Keyword Phrase : Title] will rank higher than any … [Continue reading Optimal Titles: SEO Case Study]

The 18 Most Potent Things I Learned Writing An Ebook

My book on advanced SEO is finally done. The book’s printed and the PDF is ready. Last week I entered the preorder copies into the shipping fulfillment system . But it’s been an incredibly long slog … if memory serves, I started on this project sometime around fall 2009. October? So it’s now almost 2 full years later! Learn from … [Continue reading The 18 Most Potent Things I Learned Writing An Ebook]

Google and Deep Crawling

I’m having quite a bit of difficulty getting deep crawls from Google recently. Adding new subdomains to existing sites in some cases sites that are 4 and 5 years old are taking over a month to get the just the main page on a new subdomain indexed. Yahoo seems to be doing ok by comparison, and you gotta luv’ that … [Continue reading Google and Deep Crawling]

Danny Elfman, Serenada Schizophrana Carnegie Hall World premiere

Last night I attended the world premier of Danny Elfman’s Serenada Schizophrana at Carnegie Hall. The event was commissioned by the American Composers Orchestra. I’ve been a big fan of Danny Elfman ever since he I heard the soundtrack to Batman. He’s done a lot of other movies like Spiderman, Men in Black, Planet of the Apes, and Beetle Juice. … [Continue reading Danny Elfman, Serenada Schizophrana Carnegie Hall World premiere]

Google Trust and Librarians

So what websites does Google trust? Well we all have our own theories, but I think there are a few clues in the Google Newsletter for Librarians: January Edition.

Creating Microsites for ORM

Generally speaking, Using Microsites is a bad idea. However, Using Microsites is a good idea is when you are conducting an ORM campaign (Online Reputation Management) and are looking to displace some negative or unfavorable results. In this post, I’ll cover the basic theory, give some tips on how to use them, and show you an example.

SEO Case Study: Outbound Links

SEO Case Study: Outbound Links Experiment: To determine if outbound links help a page rank for a term hypothesis: By linking out to other websites you improve your “hub score” and become a resource for a particular search term (see Hilltop algorithm). Background: One of the questions that gets asked fairly frequently in search engine forums is do outbound links … [Continue reading SEO Case Study: Outbound Links]

WordPress SEO: How to Maximize Your Internal Link Strategy

While there are hundreds of thousands of posts on maximizing external links for your blog, like a red headed step child no one pays much attention to internal links. Internal links can be very powerful in helping you distribute the link equity that those external links bring, and they can decrease your bounce rate and increase your page views per … [Continue reading WordPress SEO: How to Maximize Your Internal Link Strategy]

Mini Skirts and Home Pages

Over at HighRankings.com there is a forum thread about much copy there should be on your homepage and whether there is an ideal length or word count. One of the moderators reply was priceless, so I’ll share it with you: “Copy should be like a woman’s skirt, long enough to cover the essentials, short enough to be interesting.”

Use Scribe SEO to Optimize Your WordPress Posts

As you know I’m a big fan of the WordPress platform. Although it’s not the most optimal platform, there’s no question that it makes it easier to run a website. I was recently asked by Brian Clark of CopyBlogger to review Scribe SEO a new service/plugin for WordPress, one that was designed to help you do a better job of … [Continue reading Use Scribe SEO to Optimize Your WordPress Posts]

Natural Link Building: Past, Present and (Predicting) The Future

A while ago I wrote my case study on how I listened to Google and failed. The post got a lot of attention from the SEO community. Many people wondered whether natural link building was really dead and what was the future of building natural links. I’ll try to answer some of those questions in this post. The statements below … [Continue reading Natural Link Building: Past, Present and (Predicting) The Future]

Building a Niche Website

Tips on how to build a successful niche website, that is easy to run and doesn’t require much maintenance.

Testing the OOP

Just for kicks let’s see what happenes for [Aequeosalinocalcalinosetaceoaluminosocupreovitriolic serps] with this post on [Aequeosalinocalcalinosetaceoaluminosocupreovitriolic]

Information Architecture for Dummies

Yeah yeah I know some of you think I wear my jammies all day, goof off and blog constantly, but every now and then I do have to do some work. Information Architecture is one of those things I have to understand. For those of you who just zoned out like did high school chemistry class, wake up. Here’s a … [Continue reading Information Architecture for Dummies]

Predictive SEO

Many moons ago I was a draftsman/CAD (Computer Aided Design) operator for an HVAC (Heating Ventilating and Air Conditioning) engineering firm, or in regular language I drew blueprints for heating and cooling systems in home and buildings. Since w dealt with building engineers on a regular basis I learned a few things along the way. One was the concept of … [Continue reading Predictive SEO]

Rot-13 and Google

You know one of the things that really gets my feathers all ruffled is people only giving half of the story. For example take this line from google’s latest blog entry The answers are in an old computer-geek code called ROT-13. Umm … sorry you left out the really interesting stuff that came thousands of years before Usenet and computer … [Continue reading Rot-13 and Google]

How to Build Website Trust and Authority

While Google’s Panda update has many different aspects, one thing is certain: Google is looking for signals of trust, authority, and real branding. They are looking for signals that thin content mfa sites and thin content affiliates will have a hard time building. If you are a website or business owner, what are some thing you can do to send … [Continue reading How to Build Website Trust and Authority]

HCards, Microformats and Address Data does it Matter for SEO

A few weeks  ago @etnainteractive asked me a question on twitter about HCards and Microformats, and do they matter for SEO. I’m going to explain what they are for those of you who don’t know what thay is. I’m also going to be taking a bigger look at address data and SEO implications.

Reverse Mad Libs SEO

Here’s another quick and fast tip for you … people have habits. They are also repetitive and like to keep repeating things (intentional). If you run a website about Jessica Simpson and were getting lots of traffic for [Jessica Simpson cell phone pictures], pull a reverse mad libs on it. Take the noun out and substitute in every other possible … [Continue reading Reverse Mad Libs SEO]