The following is a Guest Post from Michael Martin.
When performing SEO its best to first implement the KISS strategy, Keep It Simple S…..
Forget about the old school keyword density equations, being completely W3C compliant, creating X amount of content, pages or acquiring X amount of links.
KISS SEO would include, but not limited to:
- Unique TITLE tag for each page that includes your page’s targetted keyword(s) plus the benefit followed by Company/Site name.
- Unique META Description tag for each page that should be used to enforce the page’s usefulness and be the marketing pitch to the visitor.
- A CSS styled H1 tag centered around the page’s main keyword(s) focus – as a side note when I spoke with Matt Cutts at SMX Advanced he said Google doesn’t weigh the H1 tag any heavier than an H2 or H4, but it shouldn’t be used more than once.
- Content that is both informative, unique, and useful by fulfilling a need of your target audience.
- URLs in a non-dynamic descriptive format.
- A flat site structure with breadcrumb links.
- Absolute internal linking.
- An html user friendly site map plus the backup parachute of a sitemap.xml file.
- Robots.txt file blocking any duplicate content (print pages, etc).
- Using 301 sever side redirects to consolidate similar pages and domain changes, including canocalization such as www vs non-www.
SEO can be boiled down to simply good organization of your site’s code and assets plus acquiring quality links natuarally via useful interesting content.
If this were Gene Simmon‘s KISS SEO then it would be keyword heavy toward the ASSets.