How to Handle Pagination

Today’s post is an answer to a question from Don:

How to best handle pagantion, use the same description meta tags? Use the same title tags just add page 2

First off, I’m going to answer this as user: avoid pagination if at all possible. Things like slide shows or lists where you show the 5, 10, 15 or even 100 items–just don’t dothem in multiple page format. It’s just awful for usability. Users want the info all on one page … really.

But back to the question at hand: how do you handle it from an SEO perspective? If you absolutely positively can’t get all the information onto one page and have to split it up, here’s how I would do it:

  • Reduce the article to as few pages as possible
  • Interconnect all the pages. You want the spiders to have the shortest crawling path with access to every page of article. If they have to crawl multiple levels, they simply won’t ever get all the way through.
  • I would put “Page 2”, “Page 3” at the front of the title not the end. Chances are your title will be longer than usual and KWD’s at the end get less emphasis.  They are more likely to be seen at the front and not counted as duplicate titles.
  • Give each page a unique meta description if you can’t leave it blank. In my opinion, a blank meta description is much better than a duplicate one. runs on the Genesis Framework

Genesis Framework

Genesis lets you to quickly and easily build amazing websites with WordPress. Whether you're a novice or advanced developer, Genesis provides the secure and search-engine-optimized foundation that takes WordPress to places you never thought it could go.
It's that simple - start using Genesis now!

Take advantage of the 6 default layout options, comprehensive SEO settings, rock-solid security, flexible theme options, cool custom widgets, custom design hooks, and a huge selection of child themes ("skins") that make your site look the way you want it to. With automatic theme updates and world-class support included, Genesis is the smart choice for your WordPress website or blog.

tla starter kit


  1. Text Link Ads - New customers can get $100 in free text links.
  2. - Get a premier listing in the internet's oldest directory.
  3. Need an SEO Audit for your website, look at my SEO Consulting Services
  4. TigerTech - Great Web Hosting service at a great price.
More in SEO
The Sandbox is not the Trustbox

So I was trying to explain something to someone earlier today and had one of those zen moments of clarity...

Optimal Titles: SEO Case Study

SEO Case Study: Optimal Title Structure Experiment: To determine what the optimal structure is for a title soley for page...