Perhaps it’s related to Apple not installing flash on the newest air macs, but there’s been more talk than usual about flash & SEO in the past few weeks.
My position on flash and SEO is as follows:
- I’d prefer to not use it, but I do understand that there are some circumstances in which flash makes a better user experience
- If you do use flash, putting it anywhere along the mission critical path or main navigation is dangerous
- If you do put put it in the mission critical path, you are going to have to maintain a separate HTML version for bots and the 20 million+ iphone and iPad users
Another thing to be mindful of is doing redirects. Since you will be creating an HTML version, that’s what will show in the SERPs. So, when a user clicks through, you’ll want to redirect to the flash version in the appropriate place. It can really get tricky, so be careful if you go this route.
- Unless using flash adds to the user experience in a meaningful way, avoid it
- If you do use flash, try to avoid using it in mission critical paths like main navigation and checkout
- If you insist on using it in mission critical areas, you’ll have to create multiple versions of the same website. Make sure you have the resources to support it