Why Google Doesn’t Like to Talk About Updates

One of the recurring themes I’ve been seeing in the past few months, comes from web publishers trying to confirm when and where Google updates actually happen. This type of thing has been going on for years and it’s not a new topic, what is new is that Google is now confirming that there is a lot of contradictory information … [Continue reading Why Google Doesn’t Like to Talk About Updates]

How To Silo Your Website: The Footer

This post is part of a series on How to Silo Your Website. The other parts in the series are: How to Silo Your Website: The Masthead, How to Silo Your Website, The Breadcrumb , How to Silo Your Website: The Content, and How to Silo Your Website: The Sidebar. For this last part, we’ll be looking at the footer.

How To Silo Your Website:The Sidebar

The following post is part of a series on How to Silo Your Website. You should review, How to Silo Your Website the Masthead, How to Silo Your Website the Breadcrumb, How to Silo Your Website the Content. For this part, we’ll be taking a look at the sidebar.

How to Silo Your Website: The Content

The following is part of the series How To Silo Your Website. Be sure you have read parts one and two: How To Silo Your Website: The Masthead and How to Silo Your Website: The Breeadcrumb. In this part, we will be taking a look at the content area.

How To Silo Your Website: The Masthead

One of the more powerful tools an SEO can use when setting up or fixing an existing website is siloing or themeing. However, when I mention this to beginner or intermediate SEO’s, they are often confused about how and where to start. In this multi-part series, I’ll be giving you some examples of how I use the technique.

Why You Should Avoid Numbers in Your URL

While linkbait posts aren’t as popular as they once were, top 10 lists have been popular ever since Moses came down from the mount with his top 10 list of “thou shalt nots.” Magazines like Rolling Stone will always have top 500 playlists and AFI will always publish top 100 movies lists. However, as a responsible publisher, marketer, and SEO … [Continue reading Why You Should Avoid Numbers in Your URL]

How To Get Customer Reviews on Your Website

While UGC and Reviews can often be a mixed blessing, as long as Google continues to reward rich snippets with enhanced visual listings, it’s probably a good idea to try to make reviews part of your website strategy.

How to Get Reviews For Your Website

Reviews are an extremely powerful asset for many websites. They can provide a continual stream of fresh, new, and unique content that is good for the users, which is ultimately what everyone wants. However, there are some upsides and downsides to reviews, and there is the big hurdle of figuring out how to get reviews and integrate them. In this … [Continue reading How to Get Reviews For Your Website]

Why Simple Websites Will Always Lead to Better SEO

Earlier this year it was discovered that Google was having a problem crawling Apple’s website and, as a result, direct links to apps weren’t showing in the results. The next few days involved lots of finger pointing, blame shuffling, and hang wringing; but, a few non public changes later, things were sorted out. This, however, set a very bad example that … [Continue reading Why Simple Websites Will Always Lead to Better SEO]

How Google Continues to Kill Organic Results

As someone who has been involved in the search industry for over a decade, one of the things that really bothers me is how Google is slowly but inevitably taking all of the “above the fold” organic search result space and giving it to paid results, Google web properties, and to the Google Knowledge graph.

SEO Secrets, Tips & Tricks – Why it’s Not Worth Your Time

Whenever I go to a conference, or at least a dozen times a week by email, I get asked “What are some ‘SEO secrets’?” or “Hey–what keywords do you rank for, and can you show me some of your websites?” Until you have earned my trust, though, I’m really not going to show you anything. I made that mistake once … [Continue reading SEO Secrets, Tips & Tricks – Why it’s Not Worth Your Time]

Tips to Prevent Negative SEO

In mid July of 2012, Google sent out a wave of “unnatural linking warnings” to many webmasters. They later said you could ignore these warnings. This was followed up by a Microsoft clippy style passive aggressive letter saying they were going to discount the “unnatural links” but that you should file a re-inclusion request anyway. The whole situation is insane … [Continue reading Tips to Prevent Negative SEO]

Liechtenstein Meets Long Island on the WWW

One of the things that always makes me think outside of the box is when “the real world” and “my outside life” intersects in serendipitous ways.

The Role Social Media Plays In Crawling a Website

There have been many debates about the value social media plays in having content rank. While nothing has been definitively resolved, it has been shown to be beneficial in the short term. In this post I’d like to take a look at a different aspect: the impact social media has on crawling and indexing.

Google and Deep Crawling

I’m having quite a bit of difficulty getting deep crawls from Google recently. Adding new subdomains to existing sites in some cases sites that are 4 and 5 years old are taking over a month to get the just the main page on a new subdomain indexed. Yahoo seems to be doing ok by comparison, and you gotta luv’ that … [Continue reading Google and Deep Crawling]

The Importance of Testing in SEO

As a WebmasterWorld Moderator for the Google SEO section I am asked questions everyday and honestly most of them really upset me. I don’t mean a little upsetting, I mean like turning into a big green monster that starts saying “me hulk smash tings”. Why am I so worked up? Because the questions are simple and already answered? Nope. Just … [Continue reading The Importance of Testing in SEO]

SEO 101: Getting the Right URL Structure

On my list of top 5 problems I encounter when doing client work, the number one problem is poor URL structure. In this post I’ll go over the basics, how to get it right, what are the most common problems, and how to fix them.

Danny Elfman, Serenada Schizophrana Carnegie Hall World premiere

Last night I attended the world premier of Danny Elfman’s Serenada Schizophrana at Carnegie Hall. The event was commissioned by the American Composers Orchestra. I’ve been a big fan of Danny Elfman ever since he I heard the soundtrack to Batman. He’s done a lot of other movies like Spiderman, Men in Black, Planet of the Apes, and Beetle Juice. … [Continue reading Danny Elfman, Serenada Schizophrana Carnegie Hall World premiere]

Optimal Titles: SEO Case Study

SEO Case Study: Optimal Title Structure Experiment: To determine what the optimal structure is for a title soley for page ranking. Hypothesis: Page titles are one the most important on page ranking factors, and achieving the best layout will help a page rank for it’s desired phrase. I believe that that [Keyword Phrase : Title] will rank higher than any … [Continue reading Optimal Titles: SEO Case Study]

Testing the OOP

Just for kicks let’s see what happenes for [Aequeosalinocalcalinosetaceoaluminosocupreovitriolic serps] with this post on [Aequeosalinocalcalinosetaceoaluminosocupreovitriolic]