Why Google Doesn’t Like to Talk About Updates

One of the recurring themes I’ve been seeing in the past few months, comes from web publishers trying to confirm when and where Google updates actually happen. This type of thing has been going on for years and it’s not a new topic, what is new is that Google is now confirming that there is a lot of contradictory information … [Continue reading Why Google Doesn’t Like to Talk About Updates]

How To Silo Your Website: The Footer

This post is part of a series on How to Silo Your Website. The other parts in the series are: How to Silo Your Website: The Masthead, How to Silo Your Website, The Breadcrumb , How to Silo Your Website: The Content, and How to Silo Your Website: The Sidebar. For this last part, we’ll be looking at the footer.

How To Silo Your Website:The Sidebar

The following post is part of a series on How to Silo Your Website. You should review, How to Silo Your Website the Masthead, How to Silo Your Website the Breadcrumb, How to Silo Your Website the Content. For this part, we’ll be taking a look at the sidebar.

Who Are You Writing Blog Posts For

Who are you writing your blog posts for … people or search engines? Depending on your intended audience your posts can and should be radically different in tone and style. This concept is related to my my post on how to choose keywords for your blog posts. When you write a post or article on your blog you have to … [Continue reading Who Are You Writing Blog Posts For]

How to Silo Your Website: The Content

The following is part of the series How To Silo Your Website. Be sure you have read parts one and two: How To Silo Your Website: The Masthead and How to Silo Your Website: The Breeadcrumb. In this part, we will be taking a look at the content area.

Are Search Engines Using ClickStream Data

Recently there was a big kerfuffle over Bing copying Google results, Bing denying it, the Google FUD machine in full force, and some nice conspiracy theory about who is pulling the strings and why. While this makes for some exciting drama and fun twitter banter, there is some actionable information for SEO’s: paying attention to and using clickstream data.

Google Hypocrisy

Seems the guys at Googleplex may need to reload if they keep shooting themselves in the foot like this. Check out a thread from Search Engine Watch: Those of you who know me, know that I am the last person to find intrinsic fault with cloaking, but I’ve come across a particularly obnoxious practice of it, and I’m basically looking … [Continue reading Google Hypocrisy]

How Google is Reverse Engineering Page Dates

In recent weeks I’ve noticed a disturbing new trend in Google SERP’s: Google has become much more aggressive at trying to reverse engineer the publication date of a post/page.

Six Degrees of a Lesbian Porn Scraper

Perhaps you’ve heard of the play or seen the movie Six Degrees of Separation. One of the elements of the movie was that everyone is no more than six people (degrees) away from anyone else on the planet, the trick of course is finding the right six people. This led to the (in)famous game Six Degrees of Kevin Bacon, where … [Continue reading Six Degrees of a Lesbian Porn Scraper]

HCards, Microformats and Address Data does it Matter for SEO

A few weeks  ago @etnainteractive asked me a question on twitter about HCards and Microformats, and do they matter for SEO. I’m going to explain what they are for those of you who don’t know what thay is. I’m also going to be taking a bigger look at address data and SEO implications.

How Often Should You Update Evergreen Content

The idea of evergreen content is that it is essentially unchanging, intended to last “a long time,”and have little or no maintenance. So isn’t updating evergreen content a bit of an oxymoron? In some cases yes, in some cases no.

Outbound Linking Can Boost Rankings

Many of the poorly ranking websites that I am asked to fix share a common problem – they do not link out to any websites.  Apparently, some people still think this is a terrible idea and go to extremes to never link out to anyone. Taking any idea to an extreme is generally never a good plan.  By changing the … [Continue reading Outbound Linking Can Boost Rankings]

How To Silo Your Website: The Masthead

One of the more powerful tools an SEO can use when setting up or fixing an existing website is siloing or themeing. However, when I mention this to beginner or intermediate SEO’s, they are often confused about how and where to start. In this multi-part series, I’ll be giving you some examples of how I use the technique.

Dave Pasternack of Did-it.com Spamming MyBloglog

I got a tip that our friend Dave Pasternack has taken to spamming MyBloglog now. Pretty nice, one community is his own bio page at Did-it, the other is Did-it.com main site and the third is his CafePress shop. Which is particularly funny because they left out the Did-it.com actual blog, way to go for relevancy there guys! Almost as … [Continue reading Dave Pasternack of Did-it.com Spamming MyBloglog]

Is There Any Value in Getting Links From Directories

Today’s post is answer to a question from Curedream: Is there really any value in getting links from the Yahoo directory I’m going to move that up a bit and tackle directories in general.  In my opinion, yes, there is value in getting your website listed in some directories–but not all. The trick is figuring out which ones matter most. … [Continue reading Is There Any Value in Getting Links From Directories]

Optimizing WordPress Page Titles, Post Titles and Page Slugs

While wordpress is one of my favorite CMS platforms, out of the box it isn’t search engine optimized. Combine this with people who aren’t SEO aware, and publish a blog, and you almost always end up with an implementation that’s sub-optimal. Here are some tips to help you get things on track and moving in the right direction.

One Page Wonders

Jeff Libert, CEO, DirectoryCompany.com Ted Ulle, Partner, The MEWS Group George Kepnick, Co-Founder, DottedOnline.com First up George Kepnick, what is a one page wonder, the most common example is one of th really long sales letter you usually see with ebooks or get-rich quick, however they also are just small sites that immedeatly have a call for action. The key … [Continue reading One Page Wonders]

Having Fun with Anchor Text Part II

Let’s have some fun with anchor text part II monstigaligation click here click here monstigaligation

Why You Should Avoid Numbers in Your URL

While linkbait posts aren’t as popular as they once were, top 10 lists have been popular ever since Moses came down from the mount with his top 10 list of “thou shalt nots.” Magazines like Rolling Stone will always have top 500 playlists and AFI will always publish top 100 movies lists. However, as a responsible publisher, marketer, and SEO … [Continue reading Why You Should Avoid Numbers in Your URL]

Corporate Black Hat SEO Terminology

So now that more and more companies are getting involved in one form or another of search marketing, chances are at some point some of you may get a call from, and actually end up pitching for the occasional consulting gig. To help you transition from working in your bathing suit to a pinstripe suit you may need to revise … [Continue reading Corporate Black Hat SEO Terminology]