Why Google Doesn’t Like to Talk About Updates

One of the recurring themes I’ve been seeing in the past few months, comes from web publishers trying to confirm when and where Google updates actually happen. This type of thing has been going on for years and it’s not a new topic, what is new is that Google is now confirming that there is a lot of contradictory information … [Continue reading Why Google Doesn’t Like to Talk About Updates]

How To Silo Your Website: The Footer

This post is part of a series on How to Silo Your Website. The other parts in the series are: How to Silo Your Website: The Masthead, How to Silo Your Website, The Breadcrumb , How to Silo Your Website: The Content, and How to Silo Your Website: The Sidebar. For this last part, we’ll be looking at the footer.

How To Silo Your Website:The Sidebar

The following post is part of a series on How to Silo Your Website. You should review, How to Silo Your Website the Masthead, How to Silo Your Website the Breadcrumb, How to Silo Your Website the Content. For this part, we’ll be taking a look at the sidebar.

How to Silo Your Website: The Content

The following is part of the series How To Silo Your Website. Be sure you have read parts one and two: How To Silo Your Website: The Masthead and How to Silo Your Website: The Breeadcrumb. In this part, we will be taking a look at the content area.

How To Silo Your Website: The Masthead

One of the more powerful tools an SEO can use when setting up or fixing an existing website is siloing or themeing. However, when I mention this to beginner or intermediate SEO’s, they are often confused about how and where to start. In this multi-part series, I’ll be giving you some examples of how I use the technique.

Why You Should Avoid Numbers in Your URL

While linkbait posts aren’t as popular as they once were, top 10 lists have been popular ever since Moses came down from the mount with his top 10 list of “thou shalt nots.” Magazines like Rolling Stone will always have top 500 playlists and AFI will always publish top 100 movies lists. However, as a responsible publisher, marketer, and SEO … [Continue reading Why You Should Avoid Numbers in Your URL]

How To Get Customer Reviews on Your Website

While UGC and Reviews can often be a mixed blessing, as long as Google continues to reward rich snippets with enhanced visual listings, it’s probably a good idea to try to make reviews part of your website strategy.

How to Get Reviews For Your Website

Reviews are an extremely powerful asset for many websites. They can provide a continual stream of fresh, new, and unique content that is good for the users, which is ultimately what everyone wants. However, there are some upsides and downsides to reviews, and there is the big hurdle of figuring out how to get reviews and integrate them. In this … [Continue reading How to Get Reviews For Your Website]

An Introductory Guide to SEO for Real Estate Websites

3 Steps to Better Rankings and More Traffic It’s no secret that when it comes to SEO, a lot of real estate websites are in bad shape. If you are a broker or a service provider, there’s a great deal of potential in your online presence. For the vast majority of people – 90% according to a survey conducted by … [Continue reading An Introductory Guide to SEO for Real Estate Websites]

Let’s Talk about Keyword Density

Recently, I received an email question wanting to know about keyword density, asking questions like how do I deal with it, is it still a factor, and how important is it. As with most things in SEO, the answer is … it depends…

The Power of Internal Links

I often talk about the power of internal links and how they can be very effective at helping you use your link equity wisely and rank for competitive terms.

Can You Get a Website Indexed with No Links and XML Sitemaps?

This weekend I was doing a little housekeeping on some of my domains and hosting accounts and decided to test and see if it was possible to get a website indexed using XML Sitemaps and no external links.

How to Create a Dynamic Footer Carousel

In my piece on How to Build an Effective Footer, one of the tips I mentioned was making your footer more dynamic by including links to posts that are currently popular on your website. It’s something I do on the bottom of this website. I’ve gotten a few emails asking how, so I figured I’d turn it into a tutorial.

Testing the OOP

Just for kicks let’s see what happenes for [Aequeosalinocalcalinosetaceoaluminosocupreovitriolic serps] with this post on [Aequeosalinocalcalinosetaceoaluminosocupreovitriolic]

Viral and Word of Mouth Marketing

Moderator: Todd Friesen Speakers: Rand Fishkin, CEO, SEOMoz Louise Rijk, Co-founder and Vice-President of Marketing and Sales, Advanced Media Productions, Inc. Aaron Wall, Author, SEO Book Lawrence Coburn, President, RateItAll, Inc. First up is Louise talking about how big agencies look at word of mouth marketing. Who do you trust as part of word of mouth, consumer generated media, and … [Continue reading Viral and Word of Mouth Marketing]

Google Says Screw Accuracy as Long As You’re An Authority

I’ve often chided google for trusting wikipedia so much when Wikipedia says we don’t care about accuracy or truth, just verifiability. It now looks like they’ve taken it a step further and pitched truth out the window with the dodgeball development team. Here’s a screen shot from Sunday afternoon where according to the Google SERP’s Paul Newman died in a … [Continue reading Google Says Screw Accuracy as Long As You’re An Authority]

Change Your Content Based on Traffic Intent

A few weeks ago, Brent Payne made a post about “whitehat cloaking” and changing your content based on referring website. He asked for some feedback on Twitter, causing some follow up discussions. I had a few people asking for examples about how to do this. In this two part post, first we’ll look at some theory about why would you … [Continue reading Change Your Content Based on Traffic Intent]

Traffic Down From Panda Update – Diversify Your Traffic Sources

Recently Google had an update and some webmasters were significantly impacted. Google has had many big updates and will have many more. If your rankings are soured by an update you may become angry at Google. IMHO that is just not the smartest or most profitable approach.

What is Evergreen Content

Evergreen Content is a subject I talk about quite frequently on this blog, but it’s not something I’ve ever devoted a post to explaining. Hopefully this post will solve that problem.

SEO 101: Getting the Right URL Structure

On my list of top 5 problems I encounter when doing client work, the number one problem is poor URL structure. In this post I’ll go over the basics, how to get it right, what are the most common problems, and how to fix them.