How to Not Write a Page Title

Am I the only one who finds a significant amount of irony in the title of this story:

Changing of the Guard: How Dan Pulcrano Became The Point Man in the Historic March From Old Media to the New World Online

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If it’s all about new media how about you write a title with a search engine in mind and not a magazine or trade paper. How about you write with some keywords that people might actually search for? How about you stop putting in useless words? How about we stop pretending we are coming up with names like “brisk and misty autumn dawn” for a paint color that’s really orange.

OK fine how would I do it …

Dan Pulcrano Building Domains into Media Businesses

Dan Pulcrano Building a Local Domain Empire

Dan Pulcrano Online Business Entrepreneur

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