Last week I attended SMX Advanced in Seattle and thought I’d share my thoughts about it.
What’s the single most important thing I got from SMX Advanced, simply put there is no substitute for face time you get with someone at a conference. I met with quite a few people from from the engines and we talked about a wide range of problems, suggestions, issues, and a few non search topics.
I know in times of economic hardship conference and that travel budgets are shrinking and with excellent conference coverage, it’s hard to justify the money and time a conference requires, but IMHO it’s worth it. What you learn from the session is good, what you learn outside of the sessions is the icing on the cake.
The most fun I had at SMX was at the organized lunch table where I chatted with Michelle Robbins and Richard Baxter of SEOGadget about Battlestar Galactica, followed by me eating Matt Cutts macaroni and cheese. I fully expect Matt to try and break into my hotel room and steal all the chocolate out of my fridge next conference as retribution 😉