13 Ways to Promote your Local Business for Free

Many local businesses struggle to find ways to promote themselves, get links, rank in search engines, and ultimately drive traffic to their websites. Most small businesses also have limited budgets making the task more difficult. For those businesses here are 13 ways you can promote your business online for free.

How to Add Search Shortcuts to Google Chrome.

Last week Danny Sullivan twittered he was looking for a creative commons image to use. Christine Churchill poked a little fun at me wondering how I was able to get that so quickly. The trick is using search shortcuts, and I’m going to show you how to do it.

Are You More Entertaining than a Sock Puppet

So my buddy Loren Feldman over at 1938 media has been having grand old time giving a parody of Shel Israel lately. While it’s all been pretty funny I think there are a few points to learn from this.

Google Search Tricks, Tips and Hints

Even though I work in the search engine space I have a lot of the same bad search habits that most people have. I expect Google to know that when I type in [Wedding Band] it should know whether I’m looking for jewelry or musicians. With that in mind I’m going to provide some tips to help you use Google … [Continue reading Google Search Tricks, Tips and Hints]

Google Adsense

t seems every few days I’ve been reading about someone joining the Adsense UPS club (over $10k per month), or coming out with the latest website, book, or blog on how to make more money with Google’s Adsense. So I decided to gather up some tips from across the web and mix in a few of my own. I’ll compile … [Continue reading Google Adsense]

Environmentally Friendly Link Bait

One of the problems people have with linkbait is thinking they have to develop some web 2.0-ish high production value “thing”. While there’s nothing wrong with going that route and if you’re a fortune 500 company it’s going to be expected, but for almost everyone else simple is almost always better.

MyMac Melbourne Threatens Blogger

It’s amazing in this day and age that companies really don’t know how harness the power of the internet for good. It’s so much easier to try and solve problems and create evangelists instead of threatening legal action. However MyMac Melbourne did the opposite they took a bad situation and made it worse threatening to sue him. Also be sure … [Continue reading MyMac Melbourne Threatens Blogger]

Crunchbait … or How to Be a Sucker on the Internet

It’s hard to imagine that if you’ve been involved in internet marketing for any length of time, that you aren’t familiar with the concept of linkbait. Since most of you are part of the Generation X/Generation Y crowd, and supposedly aren’t easily fooled by “the media”, it’s inconceivable that so many of you took the bait and fell the latest … [Continue reading Crunchbait … or How to Be a Sucker on the Internet]

Jason Calacanis Please Stop Bad Mouthing SEO’s Because You Won’t Take the Time to Work With Good One’s

Ok so Jason Calacanis is talking smack about bad SEO’s again and I think it’s time to clear the air. First of all if you want to talk to SEO’s and good one’s go to an SEO conference not a web 2.0 conference. I don’t know who spoke there and really don’t care, but if you want the best advice … [Continue reading Jason Calacanis Please Stop Bad Mouthing SEO’s Because You Won’t Take the Time to Work With Good One’s]

Helping Google Build a Better Bookmarking Tool

A lot of the time I’m pretty critical of Google, and while I may not agree with everything they do, or every agenda they push, there is no denying that have made the web a better place, and have provided us with some really helpful tools. One of the areas that they have missed the mark on is bookmarks, off … [Continue reading Helping Google Build a Better Bookmarking Tool]

Local and Mobile Local Search

Moderator: Brad Geddes Speakers: Warren Kay, Director, Emerging Products, Yahoo! Steven Stern Jake Baillie, President, TrueLocal.com Doug Perlson, Chief Operating Officer, Seevast

Blogging for Attention

If you’re a regular reader you probably know I’m a big advocate of using pen names. Whether it’s to fulfill people’s impression of who a blogging author might be, or building a more intriguing “character” , if it makes it more interesting, I just do it. You may also remember my post When A Pen Name Backfires where this actually … [Continue reading Blogging for Attention]

Google Analytics Broken

Hey Google analytics did you guys monkey with something cause it’s not working in FF. I can’t change dates, I can’t drill down on search engines, I can’t do a contains search on the keywords page what’s the deal? Anybody else having a problem?

Easytweets Review

I get to see a lot of twitter products and software, some of it in beta version before launch, some of it just after launch. Truth be told most of them suck and only do one thing really well. Seeing how twitter has become an essential part of most websites’ marketing plans, it’s really hard to get behind a product … [Continue reading Easytweets Review]

Did Matt Cutts Expose a Hole in Digg

Last week Matt Cutts made a post about how to connect your Linux computer to a Wii balance board using Bluetooth. This post happened to make the Digg homepage, however what was really interesting is the way he did it, which has exposed an exploitable hole in Digg.

Testing the OOP

Just for kicks let’s see what happenes for [Aequeosalinocalcalinosetaceoaluminosocupreovitriolic serps] with this post on [Aequeosalinocalcalinosetaceoaluminosocupreovitriolic]

Why You Should Be Worried About Google Search Wiki

I’ve been beating the drum about why personaized search and google’s search wiki are bad since their rollout. Even though I understand why google does it, and get that why they push it’s adoption. But I still think it’s a bad idea, and late last week I saw an example of why it’s bad and dangerous, and why it’s something … [Continue reading Why You Should Be Worried About Google Search Wiki]

Hewlett Packard Giving Away Free Templates With Embedded Links

Seems the giving away free templates with embedded keyword rich links has filtered up to the fortune 500 level as Hewlett Packard released a series of free templates today

Viral and Word of Mouth Marketing

Moderator: Todd Friesen Speakers: Rand Fishkin, CEO, SEOMoz Louise Rijk, Co-founder and Vice-President of Marketing and Sales, Advanced Media Productions, Inc. Aaron Wall, Author, SEO Book Lawrence Coburn, President, RateItAll, Inc. First up is Louise talking about how big agencies look at word of mouth marketing. Who do you trust as part of word of mouth, consumer generated media, and … [Continue reading Viral and Word of Mouth Marketing]

Merchant Circle Has Reputation Management Issue

So after reading Rae’s review of Merchant Circle, I headed on over and checked out the SERP for Merchant Circle and what I saw wasn’t pretty …