Using Others Content as Linkbait

Perfect of example of how to take someone’s else’s content recycle and repackage it into an awesome piece of linkbait that’s actually useful. Geek to Live: Lifehacker Pack

Side Effects of a DMOZ listing

Much has been said about having a listing in DMOZ, whether it’s important or not, whether it’s necessary, or how much time and effort it’s worth to get in. I was reviewing a potential clients site and I suspect the DMOZ listing may actually be doing them more harm than good. The company has been around for a few years … [Continue reading Side Effects of a DMOZ listing]

Teaching Advanced Link Building and Why Pagerank Will Never Die

One of the difficult things of trying to share ideas, or teach a concept to large group of people is the different levels everyone is at. What some people consider advanced others consider intermediate. The second problem is the larger and more diverse the audience, the more general and ambiguous the examples have to be.

It’s Not About Buying You’re Way to The Top

When I try to combat the Google paid linking FUD one of the retorts I quite often get is “people shouldn’t be able to buy their way to the top”. I find this naive belief that business is egalitarian really very quaint.

Malcom Gladwell, Mavens, Connectors, and Digg

So I’m finishing up Malcom Gladwell’s Tipping Point before my trip to Pubcon next week where’s he’s the keynote speaker. Now if you are serious about real marketing (not the push button kind) this book is required reading, you really get an understanding about how viral marketing works. Which leads me to one of the biggest viral marketing tools that … [Continue reading Malcom Gladwell, Mavens, Connectors, and Digg]

Article Marketing in a Post Panda World

Article marketing has been one of the foundations of link building ever since I got started in SEO. However, since sites like Ezinearticles and Suite 101 have taken a huge loss in ranking and traffic as a result of the panda update, should article marketing still be a part of your overall strategy? We need to take a step back … [Continue reading Article Marketing in a Post Panda World]

Does the Number of Ads on Your Website Affect Your Linkability

Does the number of ads on your website affect it’s linkability? IMHO, yes it does. I do most of my reading on my iPad, using either Ziteapp or Instapaper. Both of these tools do a good job of stripping the content down to its most essential elements and displaying it in a readable format. Unfortunately for publishers, this includes stripping … [Continue reading Does the Number of Ads on Your Website Affect Your Linkability]

How to Build Links with Images

The following is part of a series of posts on image optimization. In this post we’re going to be talking about using image optimization as a link building technique.

Link Building Tips from the Pros

In case you haven’t made your way over to Aaron’s Blog recently check out the 101 Link Building tips that he and Andy Hagans put out. It’s got some great tips that should required reading (and rereading) before you start thinking about linking.

How to Build Website Trust and Authority

While Google’s Panda update has many different aspects, one thing is certain: Google is looking for signals of trust, authority, and real branding. They are looking for signals that thin content mfa sites and thin content affiliates will have a hard time building. If you are a website or business owner, what are some thing you can do to send … [Continue reading How to Build Website Trust and Authority]

Hare Brained Link Building Ideas for Link Monkeys

I’m a big fan of outside of the box thinking especially where link building is concerned. If you’re looking for some link building ideas be sure to check out Brainstorm On How To Get One Way I.B. Links on WMW in the supporters section. In particular pay attention to what Martinibuster has to say, that is a close to a … [Continue reading Hare Brained Link Building Ideas for Link Monkeys]

Link Building and Development Mistakes – Treetrunks and Houses on Stilts

When someone asks me to look at their backlinks there are two problems that continually popup, websites supported by lots of tiny weak links, or websites supported by one single overwhelming link. Neither case is pretty, and if your website is like the house pictured above it’s easy to see what a precarious position you’re putting yourself in.

You’re All Wrong! Paid Links From Offtopic Sites Do Count

“Paid links from off topic sites get devalued and flagged.” A common claim by otherwise savvy SEOs such as Ross Hudgens. Ross, would you take three links from the Wall Street Journal if its reporters write about internet marketing? Would you buy those links?

Creative Link Building Ideas

There’s lots of talk on the net right now that reciprocal linking is dead, which I disagree with. I will qualify that answer and say crappy reciprocal lining is dead (see Link Monkey it’s time to Evolve). Lots of people are running around like chicken without heads trying to figure out how am I going to get “natural looking links“? … [Continue reading Creative Link Building Ideas]

Linkbait and Content Marketing – What Are Your Goals

One of the most difficult conversations I have with new or perspective clients is about Linkbait and content marketing and explaining how its real goal isn’t to drive sales but to build links, build awareness, and send social signals to the search engines. To make this post useful and actionable, I’m going to take you through the process/planning stage for … [Continue reading Linkbait and Content Marketing – What Are Your Goals]

Link Building – Creating Exceptional Content for Boring Topics

Whenever you’re at a conference and you speak to a Google Engineer about link building, they will almost always default back to “create exceptional content that is linkworthy” or some similar concept. I’ve been speaking with people at conferences, both clients and potential clients, and mentioning the same thing for years. The response I often get back is, “We’re selling … [Continue reading Link Building – Creating Exceptional Content for Boring Topics]

The Art of Title Bait

So now that everybody is talking about linkbait. I think it’s important to consider one of the important qualities of good linkbait, otherwise known as Title Bait.

Link Building Secrets

In case you haven’t seen it Stoney deGeyter over at Pole Position Marketing put up a Link Building Secrets guide today featuring tips from 12 people including your truly, so head on over and check it out.

Five Search Queries to Find Sponsorship Link Opportunities

And regardless of the fact that they are paid, Google doesn’t seem to mind them so long as they are on-topic and coming from a reputable website. As the title suggests, this “link buy” comes in the form of sponsoring an event or website. The trick is to find sponsorship opportunities that are in your corner of the web (read: on-topic).

Linkbait Failure – Not Understanding the Need For Instant Gratification

Whenever I see someone else’s linkbait that fails, one of the common reasons is the failure to understand the need for instant gratification. I came across a text book example of this recently so I thought I would share it with you.