Home

Is having a high exit rate bad? In pursuit determining whether Google is using analytics data to ranks SERPS, many ...
Read More

One of the more powerful tools an SEO can use when setting up or fixing an existing website is siloing ...
Read More

Google has long been an advocate of "build great content"; however, in reality, it's turning into "build great content ...
Read More

Evergreen Content is a subject I talk about quite frequently on this blog, but it's not something I've ever devoted ...
Read More

When you run a corporate blog sometimes it's difficult to come up with interesting topics on a regular basis. In ...
Read More

Whenever you are involved in an ORM (Online Reputation Management) campaign, your goal is to displace negative results in the ...
Read More

If there's one aspect of social media that mainstream press seems to love, it's Facebook. For this post we're going ...
Read More

If you are an run an online ecommerce program, it's very likely that you have come up against the coupon ...
Read More

Generally speaking, Using Microsites is a bad idea. However, Using Microsites is a good idea is when you are conducting ...
Read More

While Google has taken action against content farms, from a strategic perspective I still think there are lessons that every ...
Read More

Social Media still scares many businesses both large and small. But hiding from social media isn't the answer. The real ...
Read More

At the SMX Advanced Conference in June of 2014, Danny Sullivan had a Question and Answer session with Matt Cutts ...
Read More

Many of the poorly ranking websites that I am asked to fix share a common problem - they do not ...
Read More

Earlier this year it was discovered that Google was having a problem crawling Apple's website and, as a result, direct links ...
Read More

Is having a high bounce rate bad? It depends. In this post, we will be looking at bounce rate in ...
Read More

As someone who has been involved in the search industry for over a decade, one of the things that really ...
Read More

A lot has been said and written about Pinterest in the past few weeks and months, from how marketers can ...
Read More

It took Leo Tolstoy six years to craft the 460,000-word War and Peace. A cheap copywriting service could churn out ...
Read More

At the dawn of the internet websites were created without much thought as to what changes, if any, would need ...
Read More

If there is one thing Google is good at, it's framing themselves and their actions as being "good for the ...
Read More

At SMX one of the more contentious subjects was the debate over Google's Android Phone giveaway, and demonstration that they ...
Read More

With the launch of Google+, the inevitable tech fan boys preaching the downfall of Facebook--because a new shiny cat toy ...
Read More

One of the recurring themes I've been seeing in the past few months, comes from web publishers trying to confirm ...
Read More

Tips on how to build a successful niche website, that is easy to run and doesn't require much maintenance ...
Read More

This post is part of a series on How to Silo Your Website. The other parts in the series are: ...
Read More

The following is part of a series on image optimization. In this post, we’re going to be talking about images ...
Read More

For a moment, I'd like you to think back to high school. Remember how there was always that one kid ...
Read More

Recently there has been a lot of talk about Facebook versus Twitter and which is more valuable to web publishers ...
Read More

While Facebook may be a hot marketing tool right now, there is danger in putting too much effort into making ...
Read More

Early Friday morning the Wall Street Journal published an op-ed piece from Eric Schmidt on how Google can help the ...
Read More

Recently, I received an email question wanting to know about keyword density, asking questions like how do I deal with ...
Read More

"out of the box" wordpress is neither SEO friendly, or configured for performance...Right now, wordpress is running on over 10 ...
Read More

In a recent statement Larry Page said if you don't get SPYW then maybe you shouldn't work at Google. To ...
Read More

Last week Matt Cutts made a post about how to connect your Linux computer to a Wii balance board using ...
Read More

Recently, Kenneth Cole took a bit of criticism in the social media space for making what many considered an insensitive ...
Read More

The following post is part of a series on image optimization. In this post we're going to look at optimization ...
Read More

Recently Google announced the release of their own URL shortening service, Goo.gl. If we put aside the data gathering aspects ...
Read More

When I mention Thesis a lot of people don't really get the value of it, to them Thesis is just ...
Read More

Starting March 30th, all Facebook brand pages and profile pages will be switching to the new timeline format. Some brands ...
Read More

Ever since the early days of SEO, the ideal title length has been the subject of much debate. Back then, ...
Read More

The following is a review of Shoeboxed.com, a receipt scanning and business card scanning service ...
Read More

Whenever I go to a conference, or at least a dozen times a week by email, I get asked "What ...
Read More

Recently I've been talking with some friends who don't fit into the traditional SEO, publisher, or writer-with-delusional-dreams-of-becoming-a-famous-blogging-rock-star categories. They want ...
Read More

While I'm well known for being critical of many of the things Google does, I'm also a power user of ...
Read More

About Us pages are one of the essential elements of a trusted website (see How to Make Your Website Seem ...
Read More

One of the questions I get asked by clients who are developing a social media strategy is should I cross ...
Read More

I was having a a few conversations on twitter last week. It was clear that more than one person needed ...
Read More

Anytime a social media consultant starts talking to prospective clients and they bring up blogging, they talk about how RSS ...
Read More

Earlier this week Google launched the latest iteration of the SERP's, Google Instant. While I, like everyone else, had fun ...
Read More

For the past few years, right before the prime 4th quarter holiday selling period, Google pushes out an update that ...
Read More

Is having a high exit rate bad? In pursuit determining whether Google is using analytics data to ranks SERPS, many ...
Read More

If you frequent any of the AdSense forums chances are you've come across the phrase 'AdSense Arbitrage', while it's been ...
Read More

There's a famous saying that if you put enough chimpanzees in front of enough typewriters eventually you'll end up with ...
Read More

So one of the more interesting panels at Pubcon was the organic site review with panelists, Tim Mayer, Matt Cutts, ...
Read More

I'm having quite a bit of difficulty getting deep crawls from Google recently. Adding new subdomains to existing sites in ...
Read More

At the SMX Advanced Conference in June of 2014, Danny Sullivan had a Question and Answer session with Matt Cutts ...
Read More

Last week there was a bit of a brouhaha over Google news incorrectly giving the wrong date for a news ...
Read More

The following post is a response to Matt Cutts blog and the Official Google Blog, please stop being a bunch ...
Read More

I know Werty showed something similar to this at pubcon, but this is as bad as I've ever seen it ...
Read More

So What the heck is feedproxy.google.com why is it out there, what's it being used for, why is google letting ...
Read More

Lately there's been quite a bit of brouhaha over a fairly popular bit of hoax marketing involving a teenager, stolen ...
Read More

C'mon Matt you either do things because they are the right thing to do or don't do them at all, ...
Read More

Is having a high bounce rate bad? It depends. In this post, we will be looking at bounce rate in ...
Read More

As someone who has been involved in the search industry for over a decade, one of the things that really ...
Read More

Google added a new section to webmaster central today entitled "report paid links". How anyone other than me or quite ...
Read More

Google recently announced they were updating the Adwords Quality Score, however it appears that there is a bug that raises ...
Read More

Last week Danny Sullivan twittered he was looking for a creative commons image to use. Christine Churchill poked a little ...
Read More

If there is one thing Google is good at, it's framing themselves and their actions as being "good for the ...
Read More

Over the years chances are you've seen stories about Google Maps or similar services sending people off course, sometimes by ...
Read More

At SMX one of the more contentious subjects was the debate over Google's Android Phone giveaway, and demonstration that they ...
Read More

In a non logged in account in IE Google is not afraid to get big and ugly to get you ...
Read More

Had to redact the terms (sorry) but here's a new advertising format I cam across while doing image searchs ...
Read More

Eric Schmidt of Google famously remarked last year that "The internet is fast becoming a cesspool where false information thrives" ...
Read More

So I'm bidding on a keyword where I'm the only person running an ad. It's getting between 1,000 and 1,500 ...
Read More

For a moment, I'd like you to think back to high school. Remember how there was always that one kid ...
Read More

Early Friday morning the Wall Street Journal published an op-ed piece from Eric Schmidt on how Google can help the ...
Read More

Even though I work in the search engine space I have a lot of the same bad search habits that ...
Read More

SEO Case Study: Optimal Title Structure Experiment: To determine what the optimal structure is for a title soley for page ...
Read More

One of the things toolbars and personalized search will do is reduce algo busting to the equivalent of speaking Latin ...
Read More

Oh apostrophe you give and then you take away (and suggest) ...
Read More

In a recent statement Larry Page said if you don't get SPYW then maybe you shouldn't work at Google. To ...
Read More

That was the exact subject of an email I got from Google Adwords today. Um hey Google maybe you might ...
Read More

There's been quite a bit of noise in the SEM space about some of the recent changes made by the ...
Read More

Seems the giving away free templates with embedded keyword rich links has filtered up to the fortune 500 level as ...
Read More

Have a Gmail account? Log in unless you've set your preference otherwise you'll get the AJAX UI. Now change your ...
Read More

Hey Matt if you said this: Users don't want to see results sorted by who has the biggest pocketbook. Then ...
Read More

In part I AdSense Arbitrage: Tips, Tricks & Secrets we went over the basics of how AdSense arbitrage works. In ...
Read More

C'mon Google WTF how can you possibly say that Wikipedia deserves to above Delicious for the search term [delicious] screen ...
Read More

Go ahead search for [mosquito ringtone] which do you think is better CLOAKED New York Times Article or a the ...
Read More

If you're interested in reading what I have to say about the adwords quality score check out An Interview With ...
Read More

This post is a follow up to is my website banned in Google. Looking at the screen shot below you ...
Read More

So I've been playing with some local/maps features and tried "click to call" and found it was pretty cool and ...
Read More

So hey Google care to explain why this isn't a paid link page? Any reason you haven't dinged the page ...
Read More

So exactly why do I have to raise my bids to $0.20 and $0.30 for terms like [michael gray] , ...
Read More

Last week with the announcement of Google Knols, much of the conversation centered around how this was going to affect ...
Read More

The following is purely hypothetical and should not be taken as advice or a suggestion ...
Read More

Doing a vanity search for myself I noticed something interesting, here's a screen shot when you list the top 20 ...
Read More

So Jason is predicting that "Google will have 90% search market share in the US one year from now", and ...
Read More

While I'm well known for being critical of many of the things Google does, I'm also a power user of ...
Read More

So coming back from SMX (more on that later) I see a trackback from SEL about GWB ranking for [who ...
Read More

One of the more powerful tools an SEO can use when setting up or fixing an existing website is siloing ...
Read More

Google has long been an advocate of "build great content"; however, in reality, it's turning into "build great content ...
Read More

Evergreen Content is a subject I talk about quite frequently on this blog, but it's not something I've ever devoted ...
Read More

I've often chided google for trusting wikipedia so much when Wikipedia says we don't care about accuracy or truth, just ...
Read More

When you run a corporate blog sometimes it's difficult to come up with interesting topics on a regular basis. In ...
Read More

Reviews are an extremely powerful asset for many websites. They can provide a continual stream of fresh, new, and unique ...
Read More

While I was off doing some work Jill and Lisa engaged in a debate over whether or not we need ...
Read More

Generally speaking, Using Microsites is a bad idea. However, Using Microsites is a good idea is when you are conducting ...
Read More

Recently Google had an update and some webmasters were significantly impacted. Google has had many big updates and will have ...
Read More

So one of the more interesting panels at Pubcon was the organic site review with panelists, Tim Mayer, Matt Cutts, ...
Read More

I'm having quite a bit of difficulty getting deep crawls from Google recently. Adding new subdomains to existing sites in ...
Read More

While Google has taken action against content farms, from a strategic perspective I still think there are lessons that every ...
Read More

Many of the poorly ranking websites that I am asked to fix share a common problem - they do not ...
Read More

A common issue online marketers have is coming up with unique differentiators. SEOs have this problem - it takes virtually ...
Read More

This post will be my brain dump for all things pubcon ...
Read More

Earlier this year it was discovered that Google was having a problem crawling Apple's website and, as a result, direct links ...
Read More

As someone who has been involved in the search industry for over a decade, one of the things that really ...
Read More

It took Leo Tolstoy six years to craft the 460,000-word War and Peace. A cheap copywriting service could churn out ...
Read More

At the dawn of the internet websites were created without much thought as to what changes, if any, would need ...
Read More

Link begging is the practice of identifying link prospects, usually through competitor backlink analysis, and then contacting each one of ...
Read More

Recently, I was talking with Graywolf about rank checking, a topic that we disagree on. Personally, I really enjoy debating ...
Read More

I picked this up from Rustybrick who got it from SearchEngineWatch. Looks interesting the whole thing is here. [0077] The ...
Read More

The following is part of a series on image optimization. In this post we're going to be looking at sources ...
Read More

One of the recurring themes I've been seeing in the past few months, comes from web publishers trying to confirm ...
Read More

Tips on how to build a successful niche website, that is easy to run and doesn't require much maintenance ...
Read More

As you know I'm a big fan of the Wordpress platform. Although it's not the most optimal platform, there's no ...
Read More

Ok I am so getting out ahead of the pack on this one and am taking full credit for coining ...
Read More

This post is part of a series on How to Silo Your Website. The other parts in the series are: ...
Read More

The following is part of a series on image optimization. In this post, we’re going to be talking about images ...
Read More

The following is a Guest Post from Joe Hall. The internet is changing the real estate industry on a daily ...
Read More

I was looking up train schedules today and came across a complete missuse of the nofollow tag. The way these ...
Read More

Recently, I received an email question wanting to know about keyword density, asking questions like how do I deal with ...
Read More

SEO Case Study: Optimal Title Structure Experiment: To determine what the optimal structure is for a title soley for page ...
Read More

Footers are one of the most often underused, misused and abused areas of a website. In this post, I'll be ...
Read More

I've been writing about thinking critically recently and the Malcolm vs Chris vs Seth thing is great fodder ...
Read More

One of the things toolbars and personalized search will do is reduce algo busting to the equivalent of speaking Latin ...
Read More

One of the more common questions I get from people is how do I show my paid context to search ...
Read More

Lodefizzle this is a zugzwang post so avert your eyes nothing to see. Trying to find the meaning of life ...
Read More

Today's post is a question from Max Capener, who wants to know what's the best way to handle old sites ...
Read More

Well that didn't take long [serps] ...
Read More

The idea of evergreen content is that it is essentially unchanging, intended to last "a long time,"and have little or ...
Read More

The following is a Guest Post from Michael Martin. When performing SEO its best to first implement the KISS strategy, ...
Read More

I often talk about the power of internal links and how they can be very effective at helping you use ...
Read More

Let's see who was paying attention to Jedi Master Rand Fishkin this week and can figure out why I posted ...
Read More

Good Karma on WebmasterRadio which is hosted by Greg Niland (aka GoodROI) is targeted at some of the newer SEO's ...
Read More

When Google took away the supplemental index last year, they killed one of the key diagnostic tools in the SEO's ...
Read More

The following post is part of a series on image optimization. In this post we're going to look at optimization ...
Read More

Go ahead search for [mosquito ringtone] which do you think is better CLOAKED New York Times Article or a the ...
Read More

Today's post is a question from Jason who asks the following question: Are all links really the same? If a ...
Read More

Back when the web was new responsible designers were only supposed to use the websafe color palette. This consisted of ...
Read More