Site Links are Ephemeral

When I see things like this I have to admit I’m fascinated about the inner workings of the Google Borg Anybody think they aren’t using user/toolbar data? Want to do a nice experiment repeat this search every 15 days and watch for changes …

Google: Greed over a Rollback

Google recently announced they were updating the Adwords Quality Score, however it appears that there is a bug that raises the prices form any advertisers: Google AdWords Quality Score Has Major Bug Google AdWords Adds Quality Score Column & To Improved Quality Algorithm from Wednesday warned us of the new changes coming but apparently there is a bug that makes … [Continue reading Google: Greed over a Rollback]

Eric Schmidt, The Wall Street Journal and Personalized Search

Early Friday morning the Wall Street Journal published an op-ed piece from Eric Schmidt on how Google can help the dying newspaper industry. Later that same afternoon Google announced they were “turning on” personalized search for everyone. While these two events were connected because the occurred on the same date, they are also a clear signal of Google’s direction: going forward.

When Google Gets Duplicate Content Wrong

There’s lots of hand wringing among publishers about duplicate content, and how other people who are authorized to syndicate, and scrapers who aren’t often outrank the original source, when Google gets it wrong. Here’s an example in action.

How I Got Lost Using Google Maps and the iPhone

Over the years chances are you’ve seen stories about Google Maps or similar services sending people off course, sometimes by hundreds of miles. When you use any of the mapping or GPS services you always have to use common sense, but I’ve always wondered if this happens because these people maybe aren’t the most technologically savvy people out there. However … [Continue reading How I Got Lost Using Google Maps and the iPhone]

More Adwords Quality Stupidity

So exactly why do I have to raise my bids to $0.20 and $0.30 for terms like [michael gray] , [graywolf], and [greywolf] when there are only 2 other people bidding? Am I somehow not relevant for those terms?

Site Links and Search Volume

One of the things that I admire about the Google algo is it’s ability to “learn” and “adapt” based on incoming data. For example when search volume for a certain keywords reaches a certain volume words that were originally mis-spellings become real words. Today I came across an example of this logic being applied to site links.

Want an Editorially Approved Link Become a Google Partner

in this mornings post I chastised Google for giving straight links to partners, However now I’ve found a whole bunch more Here’s a Google adwords customer Happy Hounds getting an editorially approved link from Google, lets not forget twiddy.com or cordarounds.com not to worry while they may keep other robots out but they let googlebot in in robots.txt (that was … [Continue reading Want an Editorially Approved Link Become a Google Partner]

Serendipity … It’s What’s Missing From Personalized Search

I’ve spoken in the past about my concerns with Google’s personalized search. Last week I came across an article in Mashable that summed up my problem: It’s the lack of serendipity.

Contextual Advertising That makes me Laugh

Sometimes the ads in GMail crack me up

The Google Holiday Update Conspiracy Theory

For the past few years, right before the prime 4th quarter holiday selling period, Google pushes out an update that causes an upheaval in the organic SERP’s. This has lead to talk of there being a Google Holiday Update Conspiracy, with the goals of making SEO look bad to drive up Adwords spending. Is there any truth to these rumors … [Continue reading The Google Holiday Update Conspiracy Theory]

How Google Treats Trusted Sites Differently With Duplicate Content

One of the things that a lot of people don’t get about the new Google is the over-reliance on trust in the algorithm. It’s this over-reliance on trust that puts wikipedia at the top of so many searches. However if you have this trust it’s like having a laminated get out of jail free card for what you can get … [Continue reading How Google Treats Trusted Sites Differently With Duplicate Content]

Is My Website Banned in Google?

One of the more difficult problems to diagnose is has your website been banned or is there something else wrong? I have the unfortunate task of trying to diagnose the problem for one of my sites and I thought it might be educational to let you in on the process.

Google Sitemaps and Site Migration

Recently I’ve been laying the groundwork for some future SEO projects doing some site migrations onto content management systems, showing search spiders friendlier content, and cleaning up some URL structures. I’ve been using Google Sitemaps to help keep track of how the projects are progressing.

Optimal Titles: SEO Case Study

SEO Case Study: Optimal Title Structure Experiment: To determine what the optimal structure is for a title soley for page ranking. Hypothesis: Page titles are one the most important on page ranking factors, and achieving the best layout will help a page rank for it’s desired phrase. I believe that that [Keyword Phrase : Title] will rank higher than any … [Continue reading Optimal Titles: SEO Case Study]

Forbes Article

I’m mentioned in a Forbes article about Google along with Aaron Wall and Jim Boykin

Suggestions for GMail

Here are two suggestions for Google’s GMail. If there are multiple emails do you have to keep adding the signature at the bottom every time? Can’t you do some pattern matching and only put it there once. Or how about adding a signature shortcut key? Or hey since I can have multiple email addresses how about multiple signatures? Gmail also … [Continue reading Suggestions for GMail]

Google Looking for Lab Rats for Tracking Study

Here’s a link to craigslist where google is looking for some participants to test usability for some of their products. Looking at the spreadsheet there are few interesting points like: be willing to install a small piece of software on your home computer that will log your web browsing & searches This study requires that we identify your searches using … [Continue reading Google Looking for Lab Rats for Tracking Study]

Re Inclusion Requests Only For Verified Sites

I’ve submitted more than one reinclusion request over the years,  and the process was education in some ways (what you don’t think you can experiment with that too under the proper well planned and thought out conditions?). However I was looking at something in webmaster central recently and was reminded of something that bothered me. By default google shows you … [Continue reading Re Inclusion Requests Only For Verified Sites]

Why Does Gmail User Agent Cloaking

Have a Gmail account? Log in unless you’ve set your preference otherwise you’ll get the AJAX UI. Now change your user agent to Googlebot, and refresh your page, it automatically loads the HTML version instead of asking you if you want the HTML. What’s up with that? Why would GMail need a UA detection branch in it programming? Does it … [Continue reading Why Does Gmail User Agent Cloaking]