Check out a guest piece I wrote over on the Context Web Blog
Google: The Virtual Dictator of the Digital Economy
Googleâ€™s dominant share of the search landscape puts it in a unique position. For many consumers, Google is the internet, or at the very least Google is the start page of the internet and doorway to the rest of the virtual world. For most web publishers and site owners, Google is responsible for the lionâ€™s share of their traffic. In some cases Google can account for 60-90% of a websiteâ€™s overall site visitors. For an ecommerce website getting traffic from Google can be the difference between making a healthy profit or going out of business.
here are a few other articles from the series
Google Corporate Greed or Responsibility? by Jonah Stein
Googleâ€™s Not The Point. You Are. by Lisa Barone
Why Even Ask The Question? By Andrew Goodman