Skittles Twitter Experiment I Call it a Win for Skittles

In case you missed it, the official skittles website located at Skittles.com last night redirected their entire homepage to a twitter search for the term [skittles]. I applaud their effort to embrace bold new ideas but their execution leaves a lot to be desired. I thought I’d run through some of them in hopes some of you might learn something:

How Small and Local Businesses Can Use Facebook

If there’s one aspect of social media that mainstream press seems to love, it’s Facebook. For this post we’re going to be talking with Greg Finn of Cypress North, Victoria Edwards of Linkshare, and Marty Weintraub of aimClear about how small businesses can use Facebook.

How to Use Coupon Codes to Promote your business

If you are an run an online ecommerce program, it’s very likely that you have come up against the coupon code dilemma. You offer a deal that allows customers to use a coupon code for a free item, free shipping, or to get a discount. However, what do you do when the promotion ends? If you leave the box open, … [Continue reading How to Use Coupon Codes to Promote your business]

How Businesses Should React to Negative Social Media & Reviews

Social Media still scares many businesses both large and small. But hiding from social media isn’t the answer. The real answer lies in embracing it … in all of its brutal, raw honesty.

How to Automate a Twitter Feed with Hootsuite and Bufferapp

The following is part of a series on automation. In this post we will be looking at using two tools, Hootsuite and Bufferapp to complement each other. If you haven’t read my Hootsuite review and Bufferapp review already, it’s probably a good idea to read them first because I will be building on those two posts. It’s also probably a … [Continue reading How to Automate a Twitter Feed with Hootsuite and Bufferapp]

What Social Signals Might Search Engines Use

Late last year both Google and Bing announced they are both using social signals as part of the ranking algorithm. Those of us who have been in the game a while have long suspected this, but it’s nice to see it come from the horse’s mouth, so to speak. So, as a search marketer, what signals might they be looking … [Continue reading What Social Signals Might Search Engines Use]

Why Website Owners Should Be Using Pinterest

A lot has been said and written about Pinterest in the past few weeks and months, from how marketers can use use it to drive traffic to how affiliate spammers are using it to generate income. However, I’m going to take a slightly “bigger picture” view of Pinterest.

Facebook and Google+ Competing For Your Attention

With the launch of Google+, the inevitable tech fan boys preaching the downfall of Facebook–because a new shiny cat toy caught their attention–was laughably predictable. As SEO’s, internet marketers, and social media consultants, we have to be involved in these games, or we risk losing our competitive edge. However, what we really need to understand is that this is a … [Continue reading Facebook and Google+ Competing For Your Attention]

What Are You Doing To Earn Facebook Likes and Facebook Fans

It seems everyone in social media and SEO is obsessed with Facebook now. Getting Facebook fans and Facebook likes may have even eclipsed link buying as the new black hat way of gaming the system … So what are you doing to get Facebook likes?

How Website Owners and Publishers Can Use Foursquare

While some people consider Foursquare to be nothing more than the latest shiny cat toy for social media gurus and badge collectors, I’ve recently found a few uses for both business and pleasure.

Don’t Put All Your Eggs in the Facebook Basket

While Facebook may be a hot marketing tool right now, there is danger in putting too much effort into making it the center of your marketing efforts.

Evel Knievel and Social Media Promotion

As a young American boy growing up in the 70’s Evel Knievel was one of my role models. Aside from being a daredevil Evel possessed a strong understanding of marketing and engaged in a level of shameless self promotion that would have made PT Barnum proud.

How to use Hootsuite to Publish to Your Facebook Page

The following is part of a series on using the Hootsuite social media tool. In this post, we are going to be looking at at using the feature to post to your Facebook page or profile.

Really Facebook You Still Don’t Get it Do You

C’mon Facebook I really thought we had moved past this It’s not that I care that you are telling everyone I bought tickets to Kung Fu Panda, it’s that you assume that I want you to by default. These programs should be opt in not opt out out. Yes I know almost nobody would do that … but that should … [Continue reading Really Facebook You Still Don’t Get it Do You]

Social Media and Publishing Paths

For websites that are going to participate in social media in a big way along multiple channels, I find it helpful to set up what I call publishing paths. These publishing paths require you to think about your content before you publish it, what is the best channel for it, and how to cross promote it.

Excessive Length URL’s and Social Media

Most CMS systems today are capable of generating clean URL’s. Unless you are dealing with newspapers or magazines where existing legacy systems it’s almost a non issue. However I came across two incredibly horrible URL’s in the same day http://www.aviationweek.com/aw/blogs/commercial_aviation/TowersAndTarmacs/index.jsp?plckController=Blog&plckScript=blogScript&plckElementId=blogDest&plckBlogPage=BlogViewPost&plckPostId=Blog%3a8427003a-9a63-4261-aa47-5e4b356bb224Post%3adc1b7f60-ab5d-4d6b-85cc-b81b43775a97 and http://blog.stylehive.com/index.php/weblog/entry/everyones-got-posh-spices-bob-and-youre-next while these URL’s are bad for search engines they are also bad for social media. Most social media … [Continue reading Excessive Length URL’s and Social Media]

Web 2.0 Weenies and Bullshit Social Media Economics

This weekend I watched an amazing video from Mike Rowe of Dirty Jobs at a Ted Conference, and what really hit home is how many people struggle to be new media douchebags in a web 2.0 world. If you’re the kind of person who wants to have 50,000 twitter friends, be a power Digg user, make the front page of  … [Continue reading Web 2.0 Weenies and Bullshit Social Media Economics]

When Your Title is Linkbait and Your Post Isn’t

I’ve often written that using a linkbait is like signing a contract with your readers. You’re luring them in with the promise of a reward at the end of the hook. Sometime you can give people what you promise but it’s not in a soundbite format and your readers feel like they never got the payoff.

Newsletters and Community Building

Having been involved in internet marketing for more than a few years, it’s interesting to see ideas fall out of favor only to come back in fashion, specifically email newsletters and true community building.

Still Think You Can Ignore Social Media, Blogs, YouTube and Blended Search

Still think this whole social media, blog, youtube, universal search business isn’t here to stay or doesn’t effect you. I suggest you look at the SERP’s for Vice Presidential Candidate [Sarah Palin]. Not only will you see lots of blended and social media results but take note of the fact that a squidoo page for Sarah Palin is ranking above … [Continue reading Still Think You Can Ignore Social Media, Blogs, YouTube and Blended Search]