In case you missed it, the official skittles website located at Skittles.com last night redirected their entire homepage to a twitter search for the term [skittles]. I applaud their effort to embrace bold new ideas but their execution leaves a lot to be desired. I thought I’d run through some of them in hopes some of you might learn something:
How Small and Local Businesses Can Use Facebook
Post Updated: April 17, 2018 - By
If there’s one aspect of social media that mainstream press seems to love, it’s Facebook. For this post we’re going to be talking with Greg Finn of Cypress North, Victoria Edwards of Linkshare, and Marty Weintraub of aimClear about how small businesses can use Facebook.
How to Use Coupon Codes to Promote your business
Post Updated: April 12, 2018 - By
If you are an run an online ecommerce program, it’s very likely that you have come up against the coupon code dilemma. You offer a deal that allows customers to use a coupon code for a free item, free shipping, or to get a discount. However, what do you do when the promotion ends? If you leave the box open, … [Continue reading How to Use Coupon Codes to Promote your business]
How Businesses Should React to Negative Social Media & Reviews
Post Updated: March 7, 2018 - By
Social Media still scares many businesses both large and small. But hiding from social media isn’t the answer. The real answer lies in embracing it … in all of its brutal, raw honesty.
How to Automate a Twitter Feed with Hootsuite and Bufferapp
Post Updated: February 19, 2018 - By
The following is part of a series on automation. In this post we will be looking at using two tools, Hootsuite and Bufferapp to complement each other. If you haven’t read my Hootsuite review and Bufferapp review already, it’s probably a good idea to read them first because I will be building on those two posts. It’s also probably a … [Continue reading How to Automate a Twitter Feed with Hootsuite and Bufferapp]
What Social Signals Might Search Engines Use
Post Updated: February 19, 2018 - By
Late last year both Google and Bing announced they are both using social signals as part of the ranking algorithm. Those of us who have been in the game a while have long suspected this, but it’s nice to see it come from the horse’s mouth, so to speak. So, as a search marketer, what signals might they be looking … [Continue reading What Social Signals Might Search Engines Use]
Why Website Owners Should Be Using Pinterest
Post Updated: February 8, 2018 - By
A lot has been said and written about Pinterest in the past few weeks and months, from how marketers can use use it to drive traffic to how affiliate spammers are using it to generate income. However, I’m going to take a slightly “bigger picture” view of Pinterest.
Facebook and Google+ Competing For Your Attention
Post Updated: January 28, 2018 - By
With the launch of Google+, the inevitable tech fan boys preaching the downfall of Facebook–because a new shiny cat toy caught their attention–was laughably predictable. As SEO’s, internet marketers, and social media consultants, we have to be involved in these games, or we risk losing our competitive edge. However, what we really need to understand is that this is a … [Continue reading Facebook and Google+ Competing For Your Attention]
What Are You Doing To Earn Facebook Likes and Facebook Fans
Post Updated: January 27, 2018 - By
It seems everyone in social media and SEO is obsessed with Facebook now. Getting Facebook fans and Facebook likes may have even eclipsed link buying as the new black hat way of gaming the system … So what are you doing to get Facebook likes?
How Website Owners and Publishers Can Use Foursquare
Post Updated: January 17, 2018 - By
While some people consider Foursquare to be nothing more than the latest shiny cat toy for social media gurus and badge collectors, I’ve recently found a few uses for both business and pleasure.
Don’t Put All Your Eggs in the Facebook Basket
Post Updated: January 15, 2018 - By
While Facebook may be a hot marketing tool right now, there is danger in putting too much effort into making it the center of your marketing efforts.
How Long Should Page Titles Be – The Social Media Factor
Post Updated: September 15, 2017 - By
Ever since the early days of SEO, the ideal title length has been the subject of much debate. Back then, it was important to use keywords that search engines would use to rank your pages near the top of the SERPS. Then you made the title as click enticing as possible so, when it appeared in the SERPS, people would … [Continue reading How Long Should Page Titles Be – The Social Media Factor]
How to Cross Post From Twitter to Your Facebook Page
Post Updated: September 10, 2017 - By
One of the questions I get asked by clients who are developing a social media strategy is should I cross post my Facebook posts to Twitter and vice versa, or does everything need to be unique?
How to Be Involved on Twitter in Less Than an Hour a Day
Post Updated: September 5, 2017 - By
The following is part of a series on Hootsuite Social Media tool. In this post I’m going to show you how to set up a series of lists and custom tabs on Hootsuite to engage your followers and become part of you community–without needing to spend all day on Twitter.
Facebook vs Twitter: Which is More Valuable?
Post Updated: July 21, 2017 - By
Recently there has been a lot of talk about Facebook versus Twitter and which is more valuable to web publishers. If you’re looking for the short answer, IMHO it’s Facebook; but, to understand why, you need to have deeper understanding of how each system works.
How to use Hootsuite to Publish to Your Facebook Page
Post Updated: July 20, 2017 - By
The following is part of a series on using the Hootsuite social media tool. In this post, we are going to be looking at at using the feature to post to your Facebook page or profile.
Linkbait – The Shirt and Tie
Post Updated: June 19, 2017 - By
I love it when people use creative ideas to linkbait really boring subjects like how to match a shirt and tie I’m totally OK with it being in flash. The only thing I’d do to improve it is include a bit of text below the flash app, funnel some of that inbound link juice around a bit. So for those … [Continue reading Linkbait – The Shirt and Tie]
Is Social Media About Conversations
Post Updated: June 13, 2017 - By
In the dawn of social media, pundits repeated the mantra that social media is about conversations. While conversations are part of the mix, I think it’s a small part, and, while it’s necessary, should be minimized with an eye for ROI
Stop Abusing Social Media to Create Digital Vapor and Boost Your Ego
Post Updated: June 8, 2017 - By
One of the problems I have with people who work in the social media space is that they use it simply to boost their own ego. It’s time for some tough love, creating linkbait in the SEO social media space is like joining in an incestuous circle jerking link orgy. While there is some content that has value, 95% of … [Continue reading Stop Abusing Social Media to Create Digital Vapor and Boost Your Ego]
