While everyone concentrates on content linkbait one thing many people over look is physical linkbait.
Curiously enough during the Digg event last week I was writing my How to Use Digg. It’s up now in the Social Bookmarking section on WMW, yes it’s in the subscriber section. It’s part I of II which will be up shortly.
One of the people I met a SMX was Lisa Ditlefsen of SEO Chicks (did I mention I totally need an SEO Chicks shirt for when I start video blogging again). During the SMO session she asked a question about how to use social media for B2B clients. Since it’s taken me a week to write this up she’s actually … [Continue reading Social Media and B2B]
Yesterday Rae mentioned Youâ€™re Damn Right Itâ€™s a Popularity Contest as response to all the whinny posts about Sphinn being a popularity contest, if you haven’t read it go check it out. I’d also like to add the reason nobody votes for your stories and they never go popular is because your personal marketing plan sucks!
When Digg.com launched it’s improvements last week plenty of sheeple who don’t use Digg regularly applauded the move toward a more facebook like model. However other people who do use Digg called the update what it truly was, a mistake. Not to worry the Digg editorial staff squelched the negative feedback and continued on the path dictatorial control under the … [Continue reading How Digg Castrated My Friends]
One of the problems I have with people who work in the social media space is that they use it simply to boost their own ego. It’s time for some tough love, creating linkbait in the SEO social media space is like joining in an incestuous circle jerking link orgy. While there is some content that has value, 95% of … [Continue reading Stop Abusing Social Media to Create Digital Vapor and Boost Your Ego]
Here’s an interview I did with Kara Ratliff of Web Pro news You can check out more videos from SMX social in the archives
Here’s a prime example of how to ruin an otherwise amazing piece of linkbait. It’s hot, it’s fresh, it’s easy to get, but where are the damn pictures! A huge component of social media is the eye candy! You need it especially if you are playing the celebrity space. If someone produced this for me they’d be fired … twice … [Continue reading How to Ruin an Excellent Piece of Linkbait, and Why Someone Should be Fired]
Most CMS systems today are capable of generating clean URL’s. Unless you are dealing with newspapers or magazines where existing legacy systems it’s almost a non issue. However I came across two incredibly horrible URL’s in the same day http://www.aviationweek.com/aw/blogs/commercial_aviation/TowersAndTarmacs/index.jsp?plckController=Blog&plckScript=blogScript&plckElementId=blogDest&plckBlogPage=BlogViewPost&plckPostId=Blog%3a8427003a-9a63-4261-aa47-5e4b356bb224Post%3adc1b7f60-ab5d-4d6b-85cc-b81b43775a97 and http://blog.stylehive.com/index.php/weblog/entry/everyones-got-posh-spices-bob-and-youre-next while these URL’s are bad for search engines they are also bad for social media. Most social media … [Continue reading Excessive Length URL’s and Social Media]
I’ve mentioned using current events such as Britney Spears performance, and ghost riding the whip as ideas or jumping point for link bait. The recent scandal involving Elloit Spitzer and his involvement with a prostitution ring provide another opportunity, especially for sectors that are usually difficult to build links for.
As a young American boy growing up in the 70’s Evel Knievel was one of my role models. Aside from being a daredevil Evel possessed a strong understanding of marketing and engaged in a level of shameless self promotion that would have made PT Barnum proud.
So here’s a new tool for all you twitter people called Live Twittering be sure to check out my event How to Perpetuate Internet Celebrity
C’mon Facebook I really thought we had moved past this It’s not that I care that you are telling everyone I bought tickets to Kung Fu Panda, it’s that you assume that I want you to by default. These programs should be opt in not opt out out. Yes I know almost nobody would do that … but that should … [Continue reading Really Facebook You Still Don’t Get it Do You]
So Seth Godin and Robert Scoble talk about a video by Fred. When you look at all the views of his videos he has over 45 million youtube views Scoble and Seth go on to say how the traffic numbers aren’t important and it’s the quality of the viewers. Umm hey did you guys miss that his show has a … [Continue reading Hey Robert Scoble and Seth Godin Did You Forget Something]
Somewhere in the middle of all the drama last week was a discussion on fake social media profiles, and as usual the white hat zealots were ready to crucify anyone associated with them, claiming they were yet another tool disparaging the SEO and internet marketing industry. Well it’s my profession responsibility to provide some examples of this nefarious behavior and … [Continue reading Looking at Fake Social Media Profiles]
Still think this whole social media, blog, youtube, universal search business isn’t here to stay or doesn’t effect you. I suggest you look at the SERP’s for Vice Presidential Candidate [Sarah Palin]. Not only will you see lots of blended and social media results but take note of the fact that a squidoo page for Sarah Palin is ranking above … [Continue reading Still Think You Can Ignore Social Media, Blogs, YouTube and Blended Search]
Having been involved in internet marketing for more than a few years, it’s interesting to see ideas fall out of favor only to come back in fashion, specifically email newsletters and true community building.
When I started my new website ViralConversations.com, I also started a new twitter profile. Since this was a brand new profile I was able to observe changes easily. As you can see from the screenshot below I am following 42 people but have 43 followers. The extra person who is following me as a person I’d like to talk about.
One of the common themes I see recurring in blog/websites articles are “How to use your blog to drive traffic”, “how to use twitter to engage your community”, and “how to use stumbeupon to bring you new RSS subscribers”. In some cases these posts do actually contain some useful nuggets of information, however as is more often the case, I … [Continue reading Is There Really Such a Thing as a Social Media Expert]
A few weeks ago I made the mistake of wondering aloud when someone would start offering cash prizes for twitter followers. I had seen people offering physical prizes before, but never cash. A few random people decided to have some fun with me and start saying I was offering cash, so I just decided to run with it.