Earlier this week I blogged about how the company running the “the algorithm killed jeeves” campaign dropped the ball by not having done some predictive SEO and PPC. It appears somebody got my message and things have changed.
I went to two sessions today where Matt Cutts was speaking. First let me say whatever they are paying him at Google it’s probably not enough, he really does an excellent job making people feel good about Google, and puts a much better face on things than the people who get paid to do that. For those of you who … [Continue reading Paid Links, Pubcon and Matt Cutts]
In case you missed it last week an analyst predicted Google will climb to $600 a share. Not to be outdone with preposterous pontifications another analyst predicted Google would reach $2000 a share. Both of these numbers are completely ridiculous ( I might feel differently if I owned a few hundred shares though). However it got me thinking what would … [Continue reading Spammers Google’s Defensive Line]
I’m an SEO. My job is not is not to educate, organize, or raise profits of any search or advertising company. My job is to find algorthym or market ineffiecincies. My goal is profit from that knowledge and share it with those willing to pay for my expertise. I’m a fox in the hen house. I want your position in … [Continue reading SEO and the Thrill of the Rank]
A few weeks ago Matt Cuts noticed someone was bidding on his name. Being the snarky wise-ass fun loving jovial type I decided to have a little fun. While it wasn’t an especially nice thing to do hopefully I can make up for that by turning this into a learning experience and showing some stats.
So I’m creating a new campaign with 40 or so keyword phrases, I submit them and I check and 38 of them are disabled with an “inactive for search increase quality or bid” message telling me I have to up my bid to $5 or $10 dollars. First of all how do they know if my ad sucks or not? … [Continue reading Google Adwords Broken or Price Gouging]
I’ll admit that when I first saw the new adwords quality score I thought they were crazy, they’ll have to roll this thing back, and was not alone in this belief. However after poking ad proding the beast a little I say it’s here to stay.
There’s been quite a bit of noise in the SEM space about some of the recent changes made by the Google Adwords Quality Score. I thought it might be interesting to take a more in depth look at some of my site statistics.
So I’m bidding on a keyword where I’m the only person running an ad. It’s getting between 1,000 and 1,500 searches a day and getting between a 3-4% CTR. I’m a little baffled how they come up with the $0.12 a click figure since there’s no one under me.
If you’re interested in reading what I have to say about the adwords quality score check out An Interview With Michael Gray aka Graywolf I gave over on PPC Blog
I’m not exactly sure what caused all this secondary fuss about no-follow and reviews lately but I think it’s time someone pointed out that Google is being extremely hypocritical about the entire thing and using fear, uncertainty and doubt (FUD) to corral web publishers to their way of thinking.
The SEO space is a buzz with “SEO is/isn’t Rocket Science” and “SEO is/isn’t like Baking a Cake” and every other silly analogy anyone can come up with. Here’s the thing it’s stupid argument, not worth the effort and really worth polluting your the SERP’s for your name over. Since I offer reputation management as a service I figured I’ll … [Continue reading Dave Pasternack of Did-it.com How to Fix Your Problem]
I know Werty showed something similar to this at pubcon, but this is as bad as I’ve ever seen it. 12 sponsored ads on a page and almost no way out but to click the ads. Yes I know there are two links in the upper right but well seems a bit like an MFA site to me (screen shot … [Continue reading Google MFA and No Way Out!]
As we saw in part II AdSense Arbitrage: Keyword Selection, finding the right set of circumstances where AdSense Arbitrage is going to work requires a bit of work. You’ve got to get a large enough set of related keywords, get some prices, and then compare and look for the right opportunity. If you read Rae’s blog then you might remember … [Continue reading Adsense Arbitrage: Automation and Button Pushing]
In part I AdSense Arbitrage: Tips, Tricks & Secrets we went over the basics of how AdSense arbitrage works. In this part we’re going to roll up our sleeves and look at some actual keywords and see if we can find some areas where we might like to try some arbitrage.
If you frequent any of the AdSense forums chances are you’ve come across the phrase ‘AdSense Arbitrage‘, while it’s been around for a while a lot of people don’t understand what it is, or how it works. While I’m not a big player in the arbitrage model I’ve been doing it profitably for a few months, so I can explain … [Continue reading AdSense Arbitrage: Tips, Tricks and Secrets]