Late last week as we where all recovering from balloon boy, another minor kefuffle percolated to the top involving a mother and her child being separated during a TSA checkpoint screening. This story provides some interesting insight from a reputation management and social media perspective, so I’d like to delve a little deeper.
Whenever you are involved in an ORM (Online Reputation Management) campaign, your goal is to displace negative results in the search engines with positive results. In a previous post we looked at creating microsites. In this post, we are going to look at leveraging social media profiles.
Online reputation management (ORM) is a huge, and growing market. For others it means they have a huge public relations problem. I have worked with a few companies and individuals with just such a problem. I’ll tell you the story and outcome of one such client, who will remain nameless.