About Us pages are one of the essential elements of a trusted website (see How to Make Your Website Seem More Legitimate); however, most people dread writing them or treat them as an after thought. But, with a little creativity, you can turn an ordinary “About Us” page into something really interesting. In this post, we’re going to take a … [Continue reading How to Create an Amazing About Us Page]
Teaching Advanced Link Building and Why Pagerank Will Never Die
Post Updated: December 3, 2017 - By
One of the difficult things of trying to share ideas, or teach a concept to large group of people is the different levels everyone is at. What some people consider advanced others consider intermediate. The second problem is the larger and more diverse the audience, the more general and ambiguous the examples have to be.
Link Building – Creating Exceptional Content for Boring Topics
Post Updated: October 3, 2017 - By
Whenever you’re at a conference and you speak to a Google Engineer about link building, they will almost always default back to “create exceptional content that is linkworthy” or some similar concept. I’ve been speaking with people at conferences, both clients and potential clients, and mentioning the same thing for years. The response I often get back is, “We’re selling … [Continue reading Link Building – Creating Exceptional Content for Boring Topics]
It’s Not About Buying You’re Way to The Top
Post Updated: July 30, 2017 - By
When I try to combat the Google paid linking FUD one of the retorts I quite often get is “people shouldn’t be able to buy their way to the top”. I find this naive belief that business is egalitarian really very quaint.
Creative Link Building Ideas
Post Updated: July 11, 2017 - By
There’s lots of talk on the net right now that reciprocal linking is dead, which I disagree with. I will qualify that answer and say crappy reciprocal lining is dead (see Link Monkey it’s time to Evolve). Lots of people are running around like chicken without heads trying to figure out how am I going to get “natural looking links“? … [Continue reading Creative Link Building Ideas]
How to Build Links with Images
Post Updated: June 11, 2017 - By
The following is part of a series of posts on image optimization. In this post we’re going to be talking about using image optimization as a link building technique.
Linkbait Failure – Not Understanding the Need For Instant Gratification
Post Updated: June 8, 2017 - By
Whenever I see someone else’s linkbait that fails, one of the common reasons is the failure to understand the need for instant gratification. I came across a text book example of this recently so I thought I would share it with you.
Five Search Queries to Find Sponsorship Link Opportunities
Post Updated: May 26, 2017 - By
And regardless of the fact that they are paid, Google doesn’t seem to mind them so long as they are on-topic and coming from a reputable website. As the title suggests, this “link buy” comes in the form of sponsoring an event or website. The trick is to find sponsorship opportunities that are in your corner of the web (read: on-topic).
The Art of Title Bait
Post Updated: May 22, 2017 - By
So now that everybody is talking about linkbait. I think it’s important to consider one of the important qualities of good linkbait, otherwise known as Title Bait.
Link Monkey it’s Time to Evolve
Post Updated: May 18, 2017 - By
If you’ve been following any of the Google Jagger update threads on any of the search engine forums some of the common things you’ll hear is “reciprocal linking is dead“, or “I’m dropping all of my reciprocal link pages“. While this type of knee jerk reaction is understandable, I feel it’s misguided. Reciprocal linking isn’t dead, just low quality links … [Continue reading Link Monkey it’s Time to Evolve]
Using Others Content as Linkbait
Post Updated: May 5, 2017 - By
Perfect of example of how to take someone’s else’s content recycle and repackage it into an awesome piece of linkbait that’s actually useful. Geek to Live: Lifehacker Pack
Link Building – Creating Encyclopedic Content
Post Updated: May 3, 2017 - By
While SEOs are well known for hating Wikipedia for its truthiness factor, as a whole, you have to acknowledge that, at some level, the content strives to be encyclopedic in nature. It’s this encyclopedic and non commercial quality that makes it linkworthy. When building my own websites or working with clients, one of the areas I feel is important to identify and … [Continue reading Link Building – Creating Encyclopedic Content]
Article Marketing in a Post Panda World
Post Updated: April 28, 2017 - By
Article marketing has been one of the foundations of link building ever since I got started in SEO. However, since sites like Ezinearticles and Suite 101 have taken a huge loss in ranking and traffic as a result of the panda update, should article marketing still be a part of your overall strategy? We need to take a step back … [Continue reading Article Marketing in a Post Panda World]
Side Effects of a DMOZ listing
Post Updated: April 23, 2017 - By
Much has been said about having a listing in DMOZ, whether it’s important or not, whether it’s necessary, or how much time and effort it’s worth to get in. I was reviewing a potential clients site and I suspect the DMOZ listing may actually be doing them more harm than good. The company has been around for a few years … [Continue reading Side Effects of a DMOZ listing]
You’re All Wrong! Paid Links From Offtopic Sites Do Count
Post Updated: April 21, 2017 - By
“Paid links from off topic sites get devalued and flagged.” A common claim by otherwise savvy SEOs such as Ross Hudgens. Ross, would you take three links from the Wall Street Journal if its reporters write about internet marketing? Would you buy those links?
Looking at Link Building Tips
Post Updated: April 19, 2017 - By
I’ve been busy tearing down, ripping apart, fixing, and rebuilding some of my own sites and some clients sites quite a bit lately. I’ve been neglecting my linkbuilding and decided it’s time to get back on track here are few tips you might find useful in helping you build some links.
Linkbait and Content Marketing – What Are Your Goals
Post Updated: April 17, 2017 - By
One of the most difficult conversations I have with new or perspective clients is about Linkbait and content marketing and explaining how its real goal isn’t to drive sales but to build links, build awareness, and send social signals to the search engines. To make this post useful and actionable, I’m going to take you through the process/planning stage for … [Continue reading Linkbait and Content Marketing – What Are Your Goals]
How to Build Website Trust and Authority
Post Updated: April 10, 2017 - By
While Google’s Panda update has many different aspects, one thing is certain: Google is looking for signals of trust, authority, and real branding. They are looking for signals that thin content mfa sites and thin content affiliates will have a hard time building. If you are a website or business owner, what are some thing you can do to send … [Continue reading How to Build Website Trust and Authority]
Badges & Widgets Can Take Your Rankings to the Top!
Post Updated: April 9, 2017 - By
SEOmoz has mentioned it before in their link building videos that badges and widgets are a great way to get links, but can they really help you get to the top for very competitive terms? I believe so and have some proof to demonstrate it. Most badges I have seen are some type of image that is hyperlinked to the … [Continue reading Badges & Widgets Can Take Your Rankings to the Top!]
