It’s hard to imagine that if you’ve been involved in internet marketing for any length of time, that you aren’t familiar with the concept of linkbait. Since most of you are part of the Generation X/Generation Y crowd, and supposedly aren’t easily fooled by “the media”, it’s inconceivable that so many of you took the bait and fell the latest … [Continue reading Crunchbait … or How to Be a Sucker on the Internet]
Competing for Attention or You’ll Never be Paris Hilton if You Aren’t Good Looking, Rich and Famous
Recently I was reading a book that a friend sent me (thanks Greg) and although it has absolutely nothing to do with the internet or marketing, it grabbed an open piece of mental Velcro.
Behold the Power of Authority
It’s been interesting to watch [Eco-Friendly Flip Flops]
Maximizing Profits With Website Design and Layout: Part III
In Maximizing Profits With Website Design and Layout: Part I, we looked at some examples of screen resolutions, and content placement. In Maximizing Profits With Website Design and Layout: Part II, we looked at how banner size affected the “sweet spot” being above or below the fold. In part III we’re going to look at liquid versus static.
The Art of Title Bait
So now that everybody is talking about linkbait. I think it’s important to consider one of the important qualities of good linkbait, otherwise known as Title Bait.
Corporate Black Hat SEO Terminology
So now that more and more companies are getting involved in one form or another of search marketing, chances are at some point some of you may get a call from, and actually end up pitching for the occasional consulting gig. To help you transition from working in your bathing suit to a pinstripe suit you may need to revise … [Continue reading Corporate Black Hat SEO Terminology]
Maximizing Profits With Website Design and Layout: Part I
I was building new site this past weekend and I got into the liquid width versus static width debate with myself again. Now I’ve been involved in designing, programming, running, and optimizing websites in one way or another since 1998, and while I’m no usability expert I think I’ve seen and built enough websites to have a educated opinion, so … [Continue reading Maximizing Profits With Website Design and Layout: Part I]
Liechtenstein Meets Long Island on the WWW
One of the things that always makes me think outside of the box is when “the real world” and “my outside life” intersects in serendipitous ways.
Crossword Puzzles and Domain Hacking
I’d like to think I’m pretty good at thinking outside of the box, but I’m a horrible speller so when I find a dictionary made to help you solve crossword puzzles, a big light bulb over my head turns on and I think about domain hacking.
Is Your Schlock Writing Dismembering Infants?
Schlock writing is bad. Schlock writing is bad because it is uninteresting. By uninteresting, I mean that writing in a schlocky manner is generic. Schlock writing is styleless and schlock is flat.
Developers VS Users
Anyone who’s been involved in web development for any length of time has likely encountered the Developers VS Users situation. It’s a mistake that can often lead to expensive problems down the road. So what exactly is the problem? And how can you spot it–and solve it–before it derails you project and causes you to make a costly mistake? Here’s … [Continue reading Developers VS Users]
Are You Chasing Off Topic Traffic
When your blog or website becomes successful and starts to get traffic, if you don’t make direct sales yourself or commissions via affiliate traffic, you almost always look for other revenue streams. The most common revenue stream is CPM based advertising or something like adsense. However, once many publishers start down that path, they almost always end up chasing off … [Continue reading Are You Chasing Off Topic Traffic]
The Rise of Page View Journalism
In the early days of newspapers, success and advertising was measured by total circulation. The ability to measure how many people were reading just the business section, lifestyle section, or sports section didn’t exist. As more consumers switch their news reading habits to online consumption, our ability to track which section and pages are being read has improved. However, this enhanced tracking … [Continue reading The Rise of Page View Journalism]
Maximizing Profits With Website Design and Layout: Part II
In Maximizing Profits With Website Design and Layout: Part I, we looked at some examples of screen resolutions, and content placement. In part II I’m going to show some examples of how I look at and approach design considerations, specifically where the important “money making” parts are in relation to the screen break.
Content Ideas – Creating an Ongoing Series
One of the problems that website owners and bloggers encounter on a regular basis is coming up with ideas for posts. One of the tactics that I like to employ is creating a regular ongoing post series.