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Crunchbait … or How to Be a Sucker on the Internet

Post Updated: March 2, 2021 - By Michael Gray

It’s hard to imagine that if you’ve been involved in internet marketing for any length of time, that you aren’t familiar with the concept of linkbait. Since most of you are part of the Generation X/Generation Y crowd, and supposedly aren’t easily fooled by “the media”, it’s inconceivable that so many of you took the bait and fell the latest … [Continue reading Crunchbait … or How to Be a Sucker on the Internet]

Filed Under: Ideas, npb, npp, ntt

Competing for Attention or You’ll Never be Paris Hilton if You Aren’t Good Looking, Rich and Famous

Post Updated: March 2, 2021 - By Michael Gray

Recently I was reading a book that a friend sent me (thanks Greg) and although it has absolutely nothing to do with the internet or marketing, it grabbed an open piece of mental Velcro.

Filed Under: Ideas

Behold the Power of Authority

Post Updated: March 2, 2021 - By Michael Gray

It’s been interesting to watch [Eco-Friendly Flip Flops]

Filed Under: Case Study, Google, Ideas, npb, npp, ntt, Random Thoughts

Maximizing Profits With Website Design and Layout: Part III

Post Updated: March 2, 2021 - By Michael Gray

In Maximizing Profits With Website Design and Layout: Part I, we looked at some examples of screen resolutions, and content placement. In Maximizing Profits With Website Design and Layout: Part II, we looked at how banner size affected the “sweet spot” being above or below the fold. In part III we’re going to look at liquid versus static.

Filed Under: Advertising, Case Study, CSS, Ideas, npb, npp, ntt, Random Thoughts

The Art of Title Bait

Post Updated: March 2, 2021 - By Michael Gray

So now that everybody is talking about linkbait. I think it’s important to consider one of the important qualities of good linkbait, otherwise known as Title Bait.

Filed Under: Ideas, Link Development, SEO, Tools

Corporate Black Hat SEO Terminology

Post Updated: March 2, 2021 - By Michael Gray

So now that more and more companies are getting involved in one form or another of search marketing, chances are at some point some of you may get a call from, and actually end up pitching for the occasional consulting gig. To help you transition from working in your bathing suit to a pinstripe suit you may need to revise … [Continue reading Corporate Black Hat SEO Terminology]

Filed Under: Grayhat SEO, Ideas, SEO

Maximizing Profits With Website Design and Layout: Part I

Post Updated: March 2, 2021 - By Michael Gray

I was building new site this past weekend and I got into the liquid width versus static width debate with myself again. Now I’ve been involved in designing, programming, running, and optimizing websites in one way or another since 1998, and while I’m no usability expert I think I’ve seen and built enough websites to have a educated opinion, so … [Continue reading Maximizing Profits With Website Design and Layout: Part I]

Filed Under: Advertising, Case Study, CSS, Ideas, npb, npp, ntt, Random Thoughts

Liechtenstein Meets Long Island on the WWW

Post Updated: March 2, 2021 - By Michael Gray

One of the things that always makes me think outside of the box is when “the real world” and “my outside life” intersects in serendipitous ways.

Filed Under: Ideas, npb, npp, ntt, SEO

Crossword Puzzles and Domain Hacking

Post Updated: March 2, 2021 - By Michael Gray

I’d like to think I’m pretty good at thinking outside of the box, but I’m a horrible speller so when I find a dictionary made to help you solve crossword puzzles, a big light bulb over my head turns on and I think about domain hacking.

Filed Under: Ideas, npb, npp, ntt, Tools

Is Your Schlock Writing Dismembering Infants?

Post Updated: March 1, 2021 - By GabGoldenberg

Schlock writing is bad. Schlock writing is bad because it is uninteresting. By uninteresting, I mean that writing in a schlocky manner is generic. Schlock writing is styleless and schlock is flat.

Filed Under: Blogging, Blogs, Guest Posts, Ideas, SEO

Developers VS Users

Post Updated: March 1, 2021 - By Michael Gray

Anyone who’s been involved in web development for any length of time has likely encountered the Developers VS Users situation. It’s a mistake that can often lead to expensive problems down the road. So what exactly is the problem? And how can you spot it–and solve it–before it derails you project and causes you to make a costly mistake? Here’s … [Continue reading Developers VS Users]

Filed Under: Featured, Ideas Tagged With: ajax

Are You Chasing Off Topic Traffic

Post Updated: March 1, 2021 - By Michael Gray

When your blog or website becomes successful and starts to get traffic, if you don’t make direct sales yourself or commissions via affiliate traffic, you almost always look for other revenue streams. The most common revenue stream is CPM based advertising or something like adsense. However, once many publishers start down that path, they almost always end up chasing off … [Continue reading Are You Chasing Off Topic Traffic]

Filed Under: Featured, Ideas

The Rise of Page View Journalism

Post Updated: March 1, 2021 - By Michael Gray

In the early days of newspapers, success and advertising was measured by total circulation. The ability to measure how many people were reading just the business section, lifestyle section, or sports section didn’t exist. As more consumers switch their news reading habits to online consumption, our ability to track which section and pages are being read has improved. However, this enhanced tracking … [Continue reading The Rise of Page View Journalism]

Filed Under: Ideas Tagged With: Advertising, newspapers

Maximizing Profits With Website Design and Layout: Part II

Post Updated: March 1, 2021 - By Michael Gray

In Maximizing Profits With Website Design and Layout: Part I, we looked at some examples of screen resolutions, and content placement. In part II I’m going to show some examples of how I look at and approach design considerations, specifically where the important “money making” parts are in relation to the screen break.

Filed Under: Advertising, Case Study, CSS, Ideas, npb, npp, ntt, Random Thoughts

Content Ideas – Creating an Ongoing Series

Post Updated: March 1, 2021 - By Michael Gray

One of the problems that website owners and bloggers encounter on a regular basis is coming up with ideas for posts. One of the tactics that I like to employ is creating a regular ongoing post series.

Filed Under: Favorites, Featured, Ideas Tagged With: Blogs, content, copyrighting, SEO

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