After Taking 3500 Point Olympic Dive, Web Says: “Follow My Lead!”

The economy is in a rut because of Big Risk – beyond just the subprime housing market. First, it was Big Finance – AIG and company. Second it was Big Media – the NYTimes and friends. Third, it was Big Auto – GM and gang. It’s quite plausible that the next victims will be Big Advertising – WPP et al.

When To Pay Top Dollar for Copy

It took Leo Tolstoy six years to craft the 460,000-word War and Peace. A cheap copywriting service could churn out as many words for your website for just $9,200 (at 2 cents a word) over the course of a few weeks. Added to this, standards of literacy and attention spans on the web are plummeting. We’re all illiterate More than … [Continue reading When To Pay Top Dollar for Copy]

No More Link Begging: 4 Engagement Methods for Content-Based Link Building

Link begging is the practice of identifying link prospects, usually through competitor backlink analysis, and then contacting each one of those sites and begging for a link. Link begging typically ignores the original context of the link, as well as the probable motivation of the linker. Not only that, it’s potentially destructive to an organization’s industry relationships and the link … [Continue reading No More Link Begging: 4 Engagement Methods for Content-Based Link Building]

Why Old School Real Estate Brands are Losing to New Web 2.0 Innovators

The following is a Guest Post from Joe Hall. The internet is changing the real estate industry on a daily basis. And, not surprisingly, it’s the Web 2.0 innovators that are leading the revolution. Of course this isn’t the first time that new media gurus have redefined an industry. However, this time around old school brands are being left in … [Continue reading Why Old School Real Estate Brands are Losing to New Web 2.0 Innovators]

The Corrupted Screenwriter

The following is a guest post by a friend of mine, he’s a screen writer by trade and not an internet marketer. But I have exposed him to enough of the SEO world that it’s made a difference … mg So I was at a Hollywood party tonight.  A good buddy of mine is finally tucking his tail between his … [Continue reading The Corrupted Screenwriter]

7 Tips To Make Training Your Web Team Merry

Training is easily perceived as a chore by inhouse web teams, but it doesn’t have to be. Here are 7 easily-implemented tips to make training fun and get your staff’s buy-in.

KISS SEO – Keep it Simple Stupid

The following is a Guest Post from Michael Martin. When performing SEO its best to first implement the KISS strategy, Keep It Simple S….. Forget about the old school keyword density equations, being completely W3C compliant, creating X amount of content, pages or acquiring X amount of links. KISS SEO would include, but not limited to: Unique TITLE tag for each … [Continue reading KISS SEO – Keep it Simple Stupid]

Is Your Schlock Writing Dismembering Infants?

Schlock writing is bad. Schlock writing is bad because it is uninteresting. By uninteresting, I mean that writing in a schlocky manner is generic. Schlock writing is styleless and schlock is flat.

Five Search Queries to Find Sponsorship Link Opportunities

And regardless of the fact that they are paid, Google doesn’t seem to mind them so long as they are on-topic and coming from a reputable website. As the title suggests, this “link buy” comes in the form of sponsoring an event or website. The trick is to find sponsorship opportunities that are in your corner of the web (read: on-topic).

Your Facebook Fan Page – 5 Ways to Make the Most of It

If your business targets consumers, do you already have a Facebook fan page?  If not, why?  With more than 350 million active Facebook users, it is time to embrace social media and let it help grow your business.  Not only is Facebook a great place to expose yourself to thousands of new customers, but Google is now using content from … [Continue reading Your Facebook Fan Page – 5 Ways to Make the Most of It]

Google FINALLY Admits That GWO Could F*** Up Your Rankings

Google’s official line on their Google Website Optimizer (GWO) A/B testing tool was that using it would not make your site trip a cloaking filter (since essentially A/B or MVT testing shows different versions of the same page to different people). They claimed it was SEO-safe in other words. BULL****.

Singing In The Rain

or “How To Be Creative In 4 Steps” Ever pay attention to the affiliate network ads that pervade the blogs-on-blogging-and-marketing blogosphere? If you have, then you know that they’re all interchangeable. Every network promises you “better payouts and unique offers.”

Who’s Afraid Of The Big Gray Wolf? 1 in 7 SEOs

I’ve been promoting my advanced SEO book’s free chapter for a while now and, since virtually the beginning, I’ve seen a remarkable trend in my data. That trend is a roughly 14% unsubscribe rate. About 1 in 7 people who choose to get a free sample chapter go on to unsubscribe. Aweber email stats show that 59 out of 412 … [Continue reading Who’s Afraid Of The Big Gray Wolf? 1 in 7 SEOs]

Blogher, Pro-Woman or Anti-Man?

The following is a Guest Post from Brandy Eddings. Last school year while at recess my daughter approached a group of boys playing kickball. She asked if she could join, the boy holding the ball told her “only boys can play”. My daughter’s response was “then why are they letting you play” she grabbed the ball and ran onto the … [Continue reading Blogher, Pro-Woman or Anti-Man?]

How Do You Measure ‘IT’?

I’ve been doing SEO for a few years, with specific focus on social media and ways businesses can find their audience, their prospects and make money out of utilizing social media to generate leads. What I am still troubled to see, maybe because I live and breathe this industry, is that social media still seems a place where businesses fail.

You’re All Wrong! Paid Links From Offtopic Sites Do Count

“Paid links from off topic sites get devalued and flagged.” A common claim by otherwise savvy SEOs such as Ross Hudgens. Ross, would you take three links from the Wall Street Journal if its reporters write about internet marketing? Would you buy those links?

The 18 Most Potent Things I Learned Writing An Ebook

My book on advanced SEO is finally done. The book’s printed and the PDF is ready. Last week I entered the preorder copies into the shipping fulfillment system . But it’s been an incredibly long slog … if memory serves, I started on this project sometime around fall 2009. October? So it’s now almost 2 full years later! Learn from … [Continue reading The 18 Most Potent Things I Learned Writing An Ebook]

5 Ways to Get More Customer Referrals

Every business will probably agree that customer referrals are awesome!  Not only do they have a much lower acquisition cost than customers obtained from traditional marketing efforts, but conversion rates are usually much higher as well.   The amount of referral business you have is a good measure of success of your marketing efforts.  There are numerous ways to get referrals … [Continue reading 5 Ways to Get More Customer Referrals]

First Guest Post

I’ll be having my first guest post today from Melanie Nathan, I’m reaching out to other folks this week. Let me know what you think in the comments or in private.

Badges & Widgets Can Take Your Rankings to the Top!

SEOmoz has mentioned it before in their link building videos that badges and widgets are a great way to get links, but can they really help you get to the top for very competitive terms?  I believe so and have some proof to demonstrate it.  Most badges I have seen are some type of image that is hyperlinked to the … [Continue reading Badges & Widgets Can Take Your Rankings to the Top!]