Last week Matt Cutts made a post about how to connect your Linux computer to a Wii balance board using Bluetooth. This post happened to make the Digg homepage, however what was really interesting is the way he did it, which has exposed an exploitable hole in Digg.
One of the key aspects of any SEO strategy is knowing the risks of the tactics you use. As those tactics approach or break Google’s guidelines the more likely they to get you penalized or banned. Knowing where you are on the risk scale helps you know when it is imperative that you take precautions and try to create a … [Continue reading How to Practice Kamikaze SEO]
Recently Google announced they are experimenting with including Wikipedia in Google News. Personally I’m not a fan of Wikipedia, so I think this is the perfect opportunity to share some tactics on how to make Wikipedia a whole lot more fun.
One of the biggest mistakes really large publishers make today is doing SEO like it’s 1999. They throw up hundreds, thousands, and sometimes millions of pages, with the belief that more is better. This has grown exponentially with web 2.0 and blogging apps and cross-tagging, listing and publishing content in multiple spots. Here’s an example that’s pretty typical of a … [Continue reading How To Shoot Yourself in The Foot With Bad Plan and a Bad CMS Implementation]
Fine since Matt started this whole thing on hiding links and how people do it in really silly ways like putting nonsense in the onMouseOver WindowStatus I thought why not have a little fun and throw out a nice tip on how to mask your affiliate links.
Rand’s got an interesting video up about wiki-jacking watch it and then read my commentary
So here’s a question for the Jason Calacanis’s and Robert Scoble’s of the world. Why is an accountant who knows the regulation and codes and takes advantage of tax loopholes that save you thousands of dollars each year good, But SEO’s who take advantages of loopholes and flaws in Google’s algorithm to bring you traffic that makes you thousands of … [Continue reading A Good Accountant or a Blackhat Spammer SEO]
While I’m generally not in the habit of outting websites who are bending or breaking the rules, when you reach the level of BMW or even Hummer the gloves are off, and you’re fair game …
Let’s try some wiki-jacking Matt Cutts Marissa Mayer Eric Schmidt I’ve got the wiki-nofollow plugin, so I won’t be passing any link juice, but I’m sure some of the people who scrape me aren’t using the plugin. Of course feel free to contribute in a similar fashion to see what happens. Why be jerk and do something like this, sometimes … [Continue reading Let’s try some Wiki Jacking]
I’ve made no secret of my Disney fan status, in fact I have several news feeds set up to catch Disney items. Catching up in the feed reader this morning I came across the following: Top 10 luxury attractions at Disney World Top 10 luxury attractions at Disney World How to have a five-star vacation at Disney parks and resorts … [Continue reading Linkbait if it’s Good Enough for Forbes it’s Good Enough for Me]
Since my experiment in reputation management is actually getting much more interesting than I planned I thought I should go back and do a proper writeup.
I went to two sessions today where Matt Cutts was speaking. First let me say whatever they are paying him at Google it’s probably not enough, he really does an excellent job making people feel good about Google, and puts a much better face on things than the people who get paid to do that. For those of you who … [Continue reading Paid Links, Pubcon and Matt Cutts]
So one of the more interesting panels at Pubcon was the organic site review with panelists, Tim Mayer, Matt Cutts, Barry Lloyd, Bruce Clay and Baked Jake moderating. In the first part of the session they reviewed bargaintravel.com and Matt recommended they stop interlinking all of their sites together. Later in the session they reviewed lendingtree.com and the footer section … [Continue reading Matt Cutts on Link Brothels]
Since I spent the early part of the week discussing how Google Knols will ruin the internet, I thought it might also be fun to discuss potential ways you can use it to your advantage.
People have been making accusations that domain companies have been sniffing customers searches for quite some time now. No one has any hard conclusive proof, but you have to admit it’s hard to make a case why network solutions might have registered this one, check out the whois http://www.youguysseriouslyregistereverythingisearch.com/
So now that more and more companies are getting involved in one form or another of search marketing, chances are at some point some of you may get a call from, and actually end up pitching for the occasional consulting gig. To help you transition from working in your bathing suit to a pinstripe suit you may need to revise … [Continue reading Corporate Black Hat SEO Terminology]
Ever since the ancient Sumerian’s started writing things down in cuneiform on stone tablets thousands of years ago, people have been modifying historical records to suit their own purposes and goals. One of my particular favorites is the story of the heretic king Akhenaten of ancient Egypt, who tried to replace thousands of years of polytheism with worship of a … [Continue reading Editing Wikipedia and Ancient Traditions]
SEO is clearly an emerging industry every day more and more people decide to try their hands at learning techniques to increase their rankings. However many of these newbies give in to the dark side thinking itâ€™s faster, quicker, and easier. However many of these same people end up getting their websites or their clients websites banned. So for those … [Continue reading There’s No Crying in Black Hat SEO]
Rand came out with a kick ass post on Social Media Optimization for those of you who lean a little more towards the dark side, here are some things to think about.
One of the more difficult problems to diagnose is has your website been banned or is there something else wrong? I have the unfortunate task of trying to diagnose the problem for one of my sites and I thought it might be educational to let you in on the process.