AdSense Arbitrage: Tips, Tricks and Secrets

If you frequent any of the AdSense forums chances are you’ve come across the phrase ‘AdSense Arbitrage‘, while it’s been around for a while a lot of people don’t understand what it is, or how it works. While I’m not a big player in the arbitrage model I’ve been doing it profitably for a few months, so I can explain … [Continue reading AdSense Arbitrage: Tips, Tricks and Secrets]

Is Having a High Exit Rate Bad

Is having a high exit rate bad? In pursuit determining whether Google is using analytics data to ranks SERPS, many marketers put undue focus and weight on factors like bounce rate and exit rate instead of taking a more holistic look at the statistics in relation to one another and what they really mean.

Matt Cutts on Link Brothels

So one of the more interesting panels at Pubcon was the organic site review with panelists, Tim Mayer, Matt Cutts, Barry Lloyd, Bruce Clay and Baked Jake moderating. In the first part of the session they reviewed bargaintravel.com and Matt recommended they stop interlinking all of their sites together. Later in the session they reviewed lendingtree.com and the footer section … [Continue reading Matt Cutts on Link Brothels]

How Google Plans to Steal More of Your Traffic

At the SMX Advanced Conference in June of 2014, Danny Sullivan had a Question and Answer session with Matt Cutts. During this session, Matt did a live search demo that, in my opinion, demonstrated that Google wants to take the search traffic it’s currently sending to other websites and keep it for themselves.

Google News is Getting the Date Wrong on Old News Stories

Last week there was a bit of a brouhaha over Google news incorrectly giving the wrong date for a news story. In that particular incident Google news picked up a 6 year old story about United Airlines filing bankruptcy which upset the stock market for that particular stock. I’ve seen things like that happen before in the past despite Google … [Continue reading Google News is Getting the Date Wrong on Old News Stories]

Google Needs to Stop Being a Crybaby About Paid Links

The following post is a response to Matt Cutts blog and the Official Google Blog, please stop being a bunch a cry babies …

Google MFA and No Way Out!

I know Werty showed something similar to this at pubcon, but this is as bad as I’ve ever seen it. 12 sponsored ads on a page and almost no way out but to click the ads. Yes I know there are two links in the upper right but well seems a bit like an MFA site to me (screen shot … [Continue reading Google MFA and No Way Out!]

FeedProxy.Google.com What The Heck is That

So What the heck is feedproxy.google.com why is it out there, what’s it being used for, why is google letting it be indexed, why are 164,000 pages in the index [site:feedproxy.google.com] and why is it ranking? it’s not like google places to much value on domain authority or anything … photo credit: dannysullivan

The Only Real Hoax is that Google Treats Everyone The Same

Lately there’s been quite a bit of brouhaha over a fairly popular bit of hoax marketing involving a teenager, stolen credit cards, and prostitutes. I’m no stranger to hoax marketing in fact I advocated it back in 2006 and have been debating it with Matt Cutts for at least as long. While I don’t expect either of our viewpoints will … [Continue reading The Only Real Hoax is that Google Treats Everyone The Same]

Is Matt Cutts Pulling the “I Did You a Favor” Card

C’mon Matt you either do things because they are the right thing to do or don’t do them at all, I don’t think you want to get into the Google’s did you a favor, now stop bad mouthing us card at all. Bringing up stuff like this just makes people question your motivation … Why get into a back-and-forth? It … [Continue reading Is Matt Cutts Pulling the “I Did You a Favor” Card]

Is a High Bounce Rate Bad?

Is having a high bounce rate bad? It depends. In this post, we will be looking at bounce rate in association with other factors to help you spot a bad high bounce rate from a high bounce rate you don’t need to be worried about.

How Google Continues to Kill Organic Results

As someone who has been involved in the search industry for over a decade, one of the things that really bothers me is how Google is slowly but inevitably taking all of the “above the fold” organic search result space and giving it to paid results, Google web properties, and to the Google Knowledge graph.

Google Adds Paid Links Reporting

Google added a new section to webmaster central today entitled “report paid links”. How anyone other than me or quite possibly my book keeper know whether a link is paid or not is very questionable, but let’s dig just a little deeper shall we.

Google: Greed over a Rollback

Google recently announced they were updating the Adwords Quality Score, however it appears that there is a bug that raises the prices form any advertisers: Google AdWords Quality Score Has Major Bug Google AdWords Adds Quality Score Column & To Improved Quality Algorithm from Wednesday warned us of the new changes coming but apparently there is a bug that makes … [Continue reading Google: Greed over a Rollback]

How to Add Search Shortcuts to Google Chrome.

Last week Danny Sullivan twittered he was looking for a creative commons image to use. Christine Churchill poked a little fun at me wondering how I was able to get that so quickly. The trick is using search shortcuts, and I’m going to show you how to do it.

How Google is Filled With Hypocrisy and Will Steal Your Intellectual Property

If there is one thing Google is good at, it’s framing themselves and their actions as being “good for the user” and for the benefit of others while playing down how their actions are self-serving. However, those of us who have been around the block a few times know that Google plays fast and loose with rules, employing them when … [Continue reading How Google is Filled With Hypocrisy and Will Steal Your Intellectual Property]

How I Got Lost Using Google Maps and the iPhone

Over the years chances are you’ve seen stories about Google Maps or similar services sending people off course, sometimes by hundreds of miles. When you use any of the mapping or GPS services you always have to use common sense, but I’ve always wondered if this happens because these people maybe aren’t the most technologically savvy people out there. However … [Continue reading How I Got Lost Using Google Maps and the iPhone]

How Google Profiles SEO’s

At SMX one of the more contentious subjects was the debate over Google’s Android Phone giveaway, and demonstration that they are in practice profiling SEO’s.

How Can So Many PHD’s Be So Wrong

There’s a famous saying that if you put enough chimpanzees in front of enough typewriters eventually you’ll end up with the works of William Shakespeare. However it’s seem the largest collection PHD’s in the world at Google are having a really hard time identifying paid links and have to resort to a bit of bluffing, and creating FUD to acomplish … [Continue reading How Can So Many PHD’s Be So Wrong]

Google Not Afraid to Big & Ugly for Your Data

In a non logged in account in IE Google is not afraid to get big and ugly to get you to download that toolbar and start sending them data. Notice it’s almost as big as the Google logo. Is getting your hands on my data really that important to you …