Is Having a High Exit Rate Bad

Is having a high exit rate bad? In pursuit determining whether Google is using analytics data to ranks SERPS, many marketers put undue focus and weight on factors like bounce rate and exit rate instead of taking a more holistic look at the statistics in relation to one another and what they really mean.

Is Google Stealing Your Content and Hijacking Your Traffic

Google has long been an advocate of “build great content”; however, in reality, it’s turning into “build great content … and if we like it we’ll take it from you, put it on our pages, and deprive you of that traffic. Without compensation.” Strong accusations, sure, but I’m willing to step up to the plate, put my money where my … [Continue reading Is Google Stealing Your Content and Hijacking Your Traffic]

What is Evergreen Content

Evergreen Content is a subject I talk about quite frequently on this blog, but it’s not something I’ve ever devoted a post to explaining. Hopefully this post will solve that problem.

Using Social Media Profiles for ORM

Whenever you are involved in an ORM (Online Reputation Management) campaign, your goal is to displace negative results in the search engines with positive results. In a previous post we looked at creating microsites. In this post, we are going to look at leveraging social media profiles.

How Small and Local Businesses Can Use Facebook

If there’s one aspect of social media that mainstream press seems to love, it’s Facebook. For this post we’re going to be talking with Greg Finn of Cypress North, Victoria Edwards of Linkshare, and Marty Weintraub of aimClear about how small businesses can use Facebook.

How to Write Blog Posts For Your Existing and Repeat Customers

When you run a corporate blog sometimes it’s difficult to come up with interesting topics on a regular basis. In the past I’ve spoken about a few options like creating a series, how to posts and evergreen content. In this article I’d like to tackle another option, blogging to your existing customers, and turning them into return/repeat customers.

How to Use Coupon Codes to Promote your business

If you are an run an online ecommerce program, it’s very likely that you have come up against the coupon code dilemma. You offer a deal that allows customers to use a coupon code for a free item, free shipping, or to get a discount. However, what do you do when the promotion ends? If you leave the box open, … [Continue reading How to Use Coupon Codes to Promote your business]

Creating Microsites for ORM

Generally speaking, Using Microsites is a bad idea. However, Using Microsites is a good idea is when you are conducting an ORM campaign (Online Reputation Management) and are looking to displace some negative or unfavorable results. In this post, I’ll cover the basic theory, give some tips on how to use them, and show you an example.

How Businesses Should React to Negative Social Media & Reviews

Social Media still scares many businesses both large and small. But hiding from social media isn’t the answer. The real answer lies in embracing it … in all of its brutal, raw honesty.

How Google Plans to Steal More of Your Traffic

At the SMX Advanced Conference in June of 2014, Danny Sullivan had a Question and Answer session with Matt Cutts. During this session, Matt did a live search demo that, in my opinion, demonstrated that Google wants to take the search traffic it’s currently sending to other websites and keep it for themselves.

Outbound Linking Can Boost Rankings

Many of the poorly ranking websites that I am asked to fix share a common problem – they do not link out to any websites.  Apparently, some people still think this is a terrible idea and go to extremes to never link out to anyone. Taking any idea to an extreme is generally never a good plan.  By changing the … [Continue reading Outbound Linking Can Boost Rankings]

Why Simple Websites Will Always Lead to Better SEO

Earlier this year it was discovered that Google was having a problem crawling Apple’s website and, as a result, direct links to apps weren’t showing in the results. The next few days involved lots of finger pointing, blame shuffling, and hang wringing; but, a few non public changes later, things were sorted out. This, however, set a very bad example that … [Continue reading Why Simple Websites Will Always Lead to Better SEO]

Is a High Bounce Rate Bad?

Is having a high bounce rate bad? It depends. In this post, we will be looking at bounce rate in association with other factors to help you spot a bad high bounce rate from a high bounce rate you don’t need to be worried about.

How Google Continues to Kill Organic Results

As someone who has been involved in the search industry for over a decade, one of the things that really bothers me is how Google is slowly but inevitably taking all of the “above the fold” organic search result space and giving it to paid results, Google web properties, and to the Google Knowledge graph.

Why Website Owners Should Be Using Pinterest

A lot has been said and written about Pinterest in the past few weeks and months, from how marketers can use use it to drive traffic to how affiliate spammers are using it to generate income. However, I’m going to take a slightly “bigger picture” view of Pinterest.

When To Pay Top Dollar for Copy

It took Leo Tolstoy six years to craft the 460,000-word War and Peace. A cheap copywriting service could churn out as many words for your website for just $9,200 (at 2 cents a word) over the course of a few weeks. Added to this, standards of literacy and attention spans on the web are plummeting. We’re all illiterate More than … [Continue reading When To Pay Top Dollar for Copy]

How Google is Filled With Hypocrisy and Will Steal Your Intellectual Property

If there is one thing Google is good at, it’s framing themselves and their actions as being “good for the user” and for the benefit of others while playing down how their actions are self-serving. However, those of us who have been around the block a few times know that Google plays fast and loose with rules, employing them when … [Continue reading How Google is Filled With Hypocrisy and Will Steal Your Intellectual Property]

How To Silo Your Website: The Masthead

One of the more powerful tools an SEO can use when setting up or fixing an existing website is siloing or themeing. However, when I mention this to beginner or intermediate SEO’s, they are often confused about how and where to start. In this multi-part series, I’ll be giving you some examples of how I use the technique.

How Google Profiles SEO’s

At SMX one of the more contentious subjects was the debate over Google’s Android Phone giveaway, and demonstration that they are in practice profiling SEO’s.

Facebook and Google+ Competing For Your Attention

With the launch of Google+, the inevitable tech fan boys preaching the downfall of Facebook–because a new shiny cat toy caught their attention–was laughably predictable. As SEO’s, internet marketers, and social media consultants, we have to be involved in these games, or we risk losing our competitive edge. However, what we really need to understand is that this is a … [Continue reading Facebook and Google+ Competing For Your Attention]