One of the books I looked forward to reading this year was Web Analytics: An Hour a Day by Avinash Kaushik. I’ve hesitated making this post because I met Avinash at SES San Jose earlier this year, I sat in on one of his sessions, was in talks to get involved in Market Motive with him and a few other … [Continue reading Web Analytics – An Hour a Day: Book Review]
So I’m finishing up Malcom Gladwell’s Tipping Point before my trip to Pubcon next week where’s he’s the keynote speaker. Now if you are serious about real marketing (not the push button kind) this book is required reading, you really get an understanding about how viral marketing works. Which leads me to one of the biggest viral marketing tools that … [Continue reading Malcom Gladwell, Mavens, Connectors, and Digg]
Earlier last year Greg dropped me a note about two books I should read. One of them was Linked by Albert-Laszlo Barabasi. I added them to my Amazon Wish List but in absent minded professor form I completely forgot about them. When I sat in on Greg’s session at Pubcon he mentioned them again which reminded me they were out … [Continue reading Linked Book Review]
Training is easily perceived as a chore by inhouse web teams, but it doesn’t have to be. Here are 7 easily-implemented tips to make training fun and get your staff’s buy-in.
A few weeks ago I received a copy of the new book ProBlogger, Secrets to Blogging Your Way to a Six Figure Income from Darren Rowse and Chris Garrett. The book is an excellent resource for anyone who wants to learn how to be a professional blogger–or how to monetize a blog they already run.
Clay Shirky has a new book out called “Cognitive Surplus” in which he examines how the internet is changing us as a society from consumers and how we are using our newly found surplus of time, energy, and brain power to create, share, and connect with each other.
The Shallows by Nicholas Carr proposes the following: that the Internet and all of the its shallow content is actually rewiring our brains and how we process information.
I’ve been promoting my advanced SEO book’s free chapter for a while now and, since virtually the beginning, I’ve seen a remarkable trend in my data. That trend is a roughly 14% unsubscribe rate. About 1 in 7 people who choose to get a free sample chapter go on to unsubscribe. Aweber email stats show that 59 out of 412 … [Continue reading Who’s Afraid Of The Big Gray Wolf? 1 in 7 SEOs]
The Filter Bubble is a new book by Eli Pariser that addresses the subject of how personalization of sites like Google and Facebook are sheltering us from information that doesn’t agree with our world view. Instead of the Internet being a window to new experiences and viewpoints, it becomes a mirror, reflecting back only what we already believe.