If you frequent any of the AdSense forums chances are you’ve come across the phrase ‘AdSense Arbitrage‘, while it’s been around for a while a lot of people don’t understand what it is, or how it works. While I’m not a big player in the arbitrage model I’ve been doing it profitably for a few months, so I can explain … [Continue reading AdSense Arbitrage: Tips, Tricks and Secrets]
Is Web 2.0 Creating An Ad Trend Towards Promoting Content?
Post Updated: March 13, 2018 - By
If you pay attention to the ads that monetize most of the web, you’ve likely noticed a trend towards ads that promote content.
Maximizing Profits With Website Design and Layout: Part II
Post Updated: February 16, 2018 - By
In Maximizing Profits With Website Design and Layout: Part I, we looked at some examples of screen resolutions, and content placement. In part II I’m going to show some examples of how I look at and approach design considerations, specifically where the important “money making” parts are in relation to the screen break.
Bidding on Matt Cutts as a Keyword
Post Updated: October 9, 2017 - By
A few weeks ago Matt Cuts noticed someone was bidding on his name. Being the snarky wise-ass fun loving jovial type I decided to have a little fun. While it wasn’t an especially nice thing to do hopefully I can make up for that by turning this into a learning experience and showing some stats.
Seth Godin Wants to Cheat Advertisers with Fake Clicks
Post Updated: July 1, 2017 - By
Seth Godin has an article today called ads are the new tip jar, where he advocates clicking on webmaster welfare Google adsense or other contextual ads to help bloggers get paid for their work. He of course completely ignores that advertisers will be paying for clicks from people who had absolutely no intention of using or buying the service advertised. … [Continue reading Seth Godin Wants to Cheat Advertisers with Fake Clicks]
How to Integrate Advertising into Your Blog
Post Updated: May 26, 2017 - By
So you’ve been blogging for a while, your getting some links, traffic is growing, but your blog isn’t making any money. While you do like blogging maybe it’s getting kind of hard to justify the amount of time you put into it, if it’s not putting any money in your pocket. For this tutorial I’m going to show you how … [Continue reading How to Integrate Advertising into Your Blog]
Integrated Versus Interruptive Advertising
Post Updated: May 22, 2017 - By
When I was first starting in Internet marketing, one of the first books I read was Permissive Marketing by Seth Godin. The point of this book was that customers who give you permission to market to them are more valuable than those you have to interrupt, and you shouldn’t abuse that trust. One of the second lessons came from adsense, … [Continue reading Integrated Versus Interruptive Advertising]
Blogging for Attention
Post Updated: May 18, 2017 - By
If you’re a regular reader you probably know I’m a big advocate of using pen names. Whether it’s to fulfill people’s impression of who a blogging author might be, or building a more intriguing “character” , if it makes it more interesting, I just do it. You may also remember my post When A Pen Name Backfires where this actually … [Continue reading Blogging for Attention]
Advertising and Usability
Post Updated: May 17, 2017 - By
As the web matures and begins to displace, replace, or work with established news, information, and entertainment sources, the advertising that pays for this content to get created is going to change as well. When you combine this with the growth of smart phones like the blackberry, android, and iphone and appliances like the ipad, advertising will soon be faced with new … [Continue reading Advertising and Usability]
Site Targeting and Niche Blogging
Post Updated: May 17, 2017 - By
I’m not the first one to say this, and I surely won’t be the last but if you use AdSense on your blog you really need to pick a niche topic and stick with it. This point become especially important if you allow site targeting on your blog. I have advertisers who target this blog and I have absolutely no … [Continue reading Site Targeting and Niche Blogging]
Adsense Arbitrage: Automation and Button Pushing
Post Updated: May 16, 2017 - By
As we saw in part II AdSense Arbitrage: Keyword Selection, finding the right set of circumstances where AdSense Arbitrage is going to work requires a bit of work. You’ve got to get a large enough set of related keywords, get some prices, and then compare and look for the right opportunity. If you read Rae’s blog then you might remember … [Continue reading Adsense Arbitrage: Automation and Button Pushing]
Adwords Pricing – Things That Make You Go Hmm…
Post Updated: April 23, 2017 - By
So I’m bidding on a keyword where I’m the only person running an ad. It’s getting between 1,000 and 1,500 searches a day and getting between a 3-4% CTR. I’m a little baffled how they come up with the $0.12 a click figure since there’s no one under me.
Using Tags for Better Ad Targeting on Your Blog
Post Updated: April 21, 2017 - By
When you’re running a blog with affiliate links, one of the key factors that can increase your conversions, help you make more sales, and ultimately put more money in your pocket, is to have ads that are targeted to match the content. In this tutorial I’ll be showing you some tactics on how you can improve this targeting using tags.
Sponsored Posts Experiment
Post Updated: April 18, 2017 - By
There’s an old saying … You’ll never make the shot you don’t take. It’s in that spirit I’m announcing that, starting today, I’ll be experimenting with some new advertising here in the form of sponsored posts. I’m doing things with a different approach, so hopefully you’ll give me the opportunity to explain the program in more detail.
Adding Revenue Streams Into Your Website or Blog
Post Updated: April 17, 2017 - By
One of my more popular posts from 2010 was about How to Integrate Advertising into Your Blog. In this post, I’m going to expand on that from a strategic point of view and talk about ways to add revenue streams into your website or blog.
SEO for Product Reviews, Part II
Post Updated: April 8, 2017 - By
In SEO for Product Reviews, Part I we talked about how ignoring or not addressing “keyword review” or “keyword reviews” leaves your company or product in a vulnerable position. However since I’m trying to be more positive in this post I’d like to talk about some SEO strategies for reviews.
Is Your Blog Advertiser Friendly
Post Updated: April 5, 2017 - By
There are times when I’m maybe a little harsh on the lifestyle blogging community, but more than anything it’s a Judge Judy kind of tough love. What I really want is for people to grasp the concept that just because some people (who happen to be exceptional writers) are able to make money being lifestyle bloggers, doesn’t mean everyone can. … [Continue reading Is Your Blog Advertiser Friendly]
If Google Ran The World
Post Updated: March 30, 2017 - By
This is the way things work in the real world this is the way things would work if Google ran the world any questions …
Maximizing Profits With Website Design and Layout: Part III
Post Updated: March 29, 2017 - By
In Maximizing Profits With Website Design and Layout: Part I, we looked at some examples of screen resolutions, and content placement. In Maximizing Profits With Website Design and Layout: Part II, we looked at how banner size affected the “sweet spot” being above or below the fold. In part III we’re going to look at liquid versus static.
