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Will Facebook Niche For Dollars Or Food?

Post Updated: March 2, 2021 - By GabGoldenberg

Ed Berrera contends that as Facebook advertising gets more niche, it will become less profitable to Facebook… methinks he be wrong. (And methinks further that writing like a pirate be good. Arrrh.) Ed’s article confuses short term inefficiencies and arbitrage – eg, Facebook selling ads at higher rates to lazy advertisers – with long term profitability. He suggests that long … [Continue reading Will Facebook Niche For Dollars Or Food?]

Filed Under: Advertising, npb, npp, ntt Tagged With: Advertising, facebook

Using Tags for Better Ad Targeting on Your Blog

Post Updated: March 2, 2021 - By Michael Gray

When you’re running a blog with affiliate links, one of the key factors that can increase your conversions, help you make more sales, and ultimately put more money in your pocket, is to have ads that are targeted to match the content. In this tutorial I’ll be showing you some tactics on how you can improve this targeting using tags.

Filed Under: Advertising, Blogging, Featured, ntt Tagged With: Advertising, Blogging, Blogs, thesis

Suggestions for Adsense

Post Updated: March 2, 2021 - By Michael Gray

Hey Google Adsesne how about giving people the ability to call for a “fresh visit” and content reassessment so the adsense ads will target better. Sometimes we make typos or use phrase that call for the wrong ads to be delivered. Sure I can test it by throwing an irrelevant parameter on the URL but actual visitors to the site … [Continue reading Suggestions for Adsense]

Filed Under: Adsense, Google, npb, npp, ntt, SEO

Maximizing Profits With Website Design and Layout: Part III

Post Updated: March 2, 2021 - By Michael Gray

In Maximizing Profits With Website Design and Layout: Part I, we looked at some examples of screen resolutions, and content placement. In Maximizing Profits With Website Design and Layout: Part II, we looked at how banner size affected the “sweet spot” being above or below the fold. In part III we’re going to look at liquid versus static.

Filed Under: Advertising, Case Study, CSS, Ideas, npb, npp, ntt, Random Thoughts

If Google Ran The World

Post Updated: March 2, 2021 - By Michael Gray

This is the way things work in the real world this is the way things would work if Google ran the world any questions …

Filed Under: Advertising, Google, SEO

SEO for Product Reviews, Part II

Post Updated: March 2, 2021 - By Michael Gray

In SEO for Product Reviews, Part I we talked about how ignoring or not addressing “keyword review” or “keyword reviews” leaves your company or product in a vulnerable position. However since I’m trying to be more positive in this post I’d like to talk about some SEO strategies for reviews.

Filed Under: Advertising, Affiliate Marketing, npb, npp, ntt, SEO

Bidding on Matt Cutts as a Keyword

Post Updated: March 2, 2021 - By Michael Gray

A few weeks ago Matt Cuts noticed someone was bidding on his name. Being the snarky wise-ass fun loving jovial type I decided to have a little fun. While it wasn’t an especially nice thing to do hopefully I can make up for that by turning this into a learning experience and showing some stats.

Filed Under: Advertising, npb, npp, ntt, SEM

Malcom Gladwell, Mavens, Connectors, and Digg

Post Updated: March 2, 2021 - By Michael Gray

So I’m finishing up Malcom Gladwell’s Tipping Point before my trip to Pubcon next week where’s he’s the keynote speaker. Now if you are serious about real marketing (not the push button kind) this book is required reading, you really get an understanding about how viral marketing works. Which leads me to one of the biggest viral marketing tools that … [Continue reading Malcom Gladwell, Mavens, Connectors, and Digg]

Filed Under: Advertising, Books, Link Development, npb, npp, ntt, Social Networks, Tools

Site Targeting and Niche Blogging

Post Updated: March 2, 2021 - By Michael Gray

I’m not the first one to say this, and I surely won’t be the last but if you use AdSense on your blog you really need to pick a niche topic and stick with it. This point become especially important if you allow site targeting on your blog. I have advertisers who target this blog and I have absolutely no … [Continue reading Site Targeting and Niche Blogging]

Filed Under: Adsense, Advertising, Blogs, npb, npp, ntt

Blogging for Attention

Post Updated: March 2, 2021 - By Michael Gray

If you’re a regular reader you probably know I’m a big advocate of using pen names. Whether it’s to fulfill people’s impression of who a blogging author might be, or building a more intriguing “character” , if it makes it more interesting, I just do it. You may also remember my post When A Pen Name Backfires where this actually … [Continue reading Blogging for Attention]

Filed Under: Advertising, npb, npp, ntt

Google Adwords Broken or Price Gouging

Post Updated: March 2, 2021 - By Michael Gray

So I’m creating a new campaign with 40 or so keyword phrases, I submit them and I check and 38 of them are disabled with an “inactive for search increase quality or bid” message telling me I have to up my bid to $5 or $10 dollars. First of all how do they know if my ad sucks or not? … [Continue reading Google Adwords Broken or Price Gouging]

Filed Under: Advertising, Google, npb, npp, ntt, SEM

Google Adsense

Post Updated: March 2, 2021 - By Michael Gray

t seems every few days I’ve been reading about someone joining the Adsense UPS club (over $10k per month), or coming out with the latest website, book, or blog on how to make more money with Google’s Adsense. So I decided to gather up some tips from across the web and mix in a few of my own. I’ll compile … [Continue reading Google Adsense]

Filed Under: Adsense, Advertising, npb, npp, ntt

Adwords Quality Score – Why It Won’t Roll Back

Post Updated: March 2, 2021 - By Michael Gray

I’ll admit that when I first saw the new adwords quality score I thought they were crazy, they’ll have to roll this thing back, and was not alone in this belief. However after poking ad proding the beast a little I say it’s here to stay.

Filed Under: Advertising, Google, npb, npp, ntt, SEM

More Adwords Quality Stupidity

Post Updated: March 2, 2021 - By Michael Gray

So exactly why do I have to raise my bids to $0.20 and $0.30 for terms like [michael gray] , [graywolf], and [greywolf] when there are only 2 other people bidding? Am I somehow not relevant for those terms?

Filed Under: Advertising, Google

Maximizing Profits With Website Design and Layout: Part I

Post Updated: March 2, 2021 - By Michael Gray

I was building new site this past weekend and I got into the liquid width versus static width debate with myself again. Now I’ve been involved in designing, programming, running, and optimizing websites in one way or another since 1998, and while I’m no usability expert I think I’ve seen and built enough websites to have a educated opinion, so … [Continue reading Maximizing Profits With Website Design and Layout: Part I]

Filed Under: Advertising, Case Study, CSS, Ideas, npb, npp, ntt, Random Thoughts

Profits Murdered By Google Adwords

Post Updated: March 2, 2021 - By Michael Gray

There’s been quite a bit of noise in the SEM space about some of the recent changes made by the Google Adwords Quality Score. I thought it might be interesting to take a more in depth look at some of my site statistics.

Filed Under: Advertising, Business Issues, Case Study, Google, npb, npp, ntt, SEM

Adwords Pricing – Things That Make You Go Hmm…

Post Updated: March 2, 2021 - By Michael Gray

So I’m bidding on a keyword where I’m the only person running an ad. It’s getting between 1,000 and 1,500 searches a day and getting between a 3-4% CTR. I’m a little baffled how they come up with the $0.12 a click figure since there’s no one under me.

Filed Under: Advertising, Google, npb, npp, ntt, SEM

Adwords Quality Score Interview

Post Updated: March 2, 2021 - By Michael Gray

If you’re interested in reading what I have to say about the adwords quality score check out An Interview With Michael Gray aka Graywolf I gave over on PPC Blog

Filed Under: Advertising, Google, npb, npp, ntt, SEM

Seth Godin Wants to Cheat Advertisers with Fake Clicks

Post Updated: March 2, 2021 - By Michael Gray

Seth Godin has an article today called ads are the new tip jar, where he advocates clicking on webmaster welfare Google adsense or other contextual ads to help bloggers get paid for their work. He of course completely ignores that advertisers will be paying for clicks from people who had absolutely no intention of using or buying the service advertised. … [Continue reading Seth Godin Wants to Cheat Advertisers with Fake Clicks]

Filed Under: Advertising

Is Your Blog Advertiser Friendly

Post Updated: March 2, 2021 - By Michael Gray

There are times when I’m maybe a little harsh on the lifestyle blogging community, but more than anything it’s a Judge Judy kind of  tough love. What I really want is for people to grasp the concept that just because some people (who happen to be exceptional writers) are able to make money being  lifestyle bloggers, doesn’t mean everyone can. … [Continue reading Is Your Blog Advertiser Friendly]

Filed Under: Advertising

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