Michael Gray has been involved in developing and marketing websites since 1998. He currently is the president of his own consulting firm, where he publishes his own sites and work with clients on improving their search engine optimization and social media strategies. He is a frequent speaker and can be seen regularly at Pubcon, Search Marketing Expo, Search Engine Strategies, and Affiliate Summit conferences throughout the year. Below is a collection of articles he has written.
You can connect with Michael on his Twitter, Facebook profile.

If Google Ran The World

This is the way things work in the real world this is the way things would work if Google ran the world any questions …

How Amazon Turned a Mobile Phone into a Cash Register

While there were numerous reports of Amazon being one of the few retailers who were positive this holiday season. One of the things that was didn’t receive a tremendous amount of press was the release of Amazon’s iPhone application. This program harnessed the power of the mobile platform, turning a mobile phone into a portable cash register, allowing customers to … [Continue reading How Amazon Turned a Mobile Phone into a Cash Register]

Are You Chasing Off Topic Traffic

When your blog or website becomes successful and starts to get traffic, if you don’t make direct sales yourself or commissions via affiliate traffic, you almost always look for other revenue streams. The most common revenue stream is CPM based advertising or something like adsense. However, once many publishers start down that path, they almost always end up chasing off … [Continue reading Are You Chasing Off Topic Traffic]

Google’s Policy on No follow and Reviews is Hypocritical and Wrong

I’m not exactly sure what caused all this secondary fuss about no-follow and reviews lately but I think it’s time someone pointed out that Google is being extremely hypocritical about the entire thing and using fear, uncertainty and doubt (FUD) to corral web publishers to their way of thinking.

Hey Google Can We Get a Clear Cloaking and First Click Free Explanation

One of the more common questions I get from people is how do I show my paid context to search engines, but not to non-paying/membership customers, and staying within search engine guidelines. The answer always comes dangerously close or steps over the cloaking line.

Are You More Entertaining than a Sock Puppet

So my buddy Loren Feldman over at 1938 media has been having grand old time giving a parody of Shel Israel lately. While it’s all been pretty funny I think there are a few points to learn from this.

Google Analytics Why Do You Make Me Distrust You

So I logged into Google Analytics this morning and I get the following message

SEO Experiment

Let’s see who was paying attention to Jedi Master Rand Fishkin this week and can figure out why I posted about Danika Patrick.

How To Protect Your Home Business From A Natural Disaster

As some of you may know I live on the south shore of Long Island, and this was one of the areas that was hit by the storm surge and flood waters from Hurricane Sandy last year. We had 38″ of water in the street and 15″ on the first floor of my house, so the entire first floor of … [Continue reading How To Protect Your Home Business From A Natural Disaster]

AdSense Arbitrage: Keyword Selection

In part I AdSense Arbitrage: Tips, Tricks & Secrets we went over the basics of how AdSense arbitrage works. In this part we’re going to roll up our sleeves and look at some actual keywords and see if we can find some areas where we might like to try some arbitrage.

Google Guide to SEO – Are Social Media Links on Death Row?

I was reading Google’s guide to SEO (pdf) , and it’s actually pretty good from a website or business owner perspective. However here’s a quote I found interesting, this is something they recommend NOT to do on social media websites: involving your site in schemes where your content is artificially promoted to the top of these services. For a long … [Continue reading Google Guide to SEO – Are Social Media Links on Death Row?]

Receipt Scanning Software & Business Card Scanning Software – Shoeboxed review

The following is a review of Shoeboxed.com, a receipt scanning and business card scanning service.

How Google Plans to Steal More of Your Traffic

At the SMX Advanced Conference in June of 2014, Danny Sullivan had a Question and Answer session with Matt Cutts. During this session, Matt did a live search demo that, in my opinion, demonstrated that Google wants to take the search traffic it’s currently sending to other websites and keep it for themselves.

Raven SEO Tools Review – Getting Started With Keywords

I’ve been spending some quality time with Raven Tools, and I thought I’d turn it into a tutorial series to help you get more out of using the tools as well. To read all the posts visit my Raven SEO Tools Page.

Understanding Confrontational and Controversial Marketing

Controversial and confrontational marketing are time tested methods for bringing traffic, attention and links to your company, product or website, however there’s more to it than just picking a fight.

Link Monkey it’s Time to Evolve

If you’ve been following any of the Google Jagger update threads on any of the search engine forums some of the common things you’ll hear is “reciprocal linking is dead“, or “I’m dropping all of my reciprocal link pages“. While this type of knee jerk reaction is understandable, I feel it’s misguided. Reciprocal linking isn’t dead, just low quality links … [Continue reading Link Monkey it’s Time to Evolve]

Google Maps and Click to Call

So I’ve been playing with some local/maps features and tried “click to call” and found it was pretty cool and useful.

Why I Turned Off Blog Comments

There’s been a bit of speculation as to why I turned off comments here, and the occasional are comments coming back or is this just a temporary thing. My apologies for not addressing this sooner, but I’ll give you the real reason and address some of the speculation as well.

How to Get Reviews For Your Website

Reviews are an extremely powerful asset for many websites. They can provide a continual stream of fresh, new, and unique content that is good for the users, which is ultimately what everyone wants. However, there are some upsides and downsides to reviews, and there is the big hurdle of figuring out how to get reviews and integrate them. In this … [Continue reading How to Get Reviews For Your Website]

How to Create a Local Twitter Account

Most of the the tutorials on the web dealing with growing your Twitter followers, don’t pay any attention to location, and are more concerned with raw numbers. I recently started a local travel website and wanted to focus on gaining local followers from that city and surrounding areas. While I can’t reveal the profile, this tutorial will walk you through … [Continue reading How to Create a Local Twitter Account]