Michael Gray has been involved in developing and marketing websites since 1998. He currently is the president of his own consulting firm, where he publishes his own sites and work with clients on improving their search engine optimization and social media strategies. He is a frequent speaker and can be seen regularly at Pubcon, Search Marketing Expo, Search Engine Strategies, and Affiliate Summit conferences throughout the year. Below is a collection of articles he has written.
You can connect with Michael on his Twitter, Facebook profile.

Adwords Quality Score – Why It Won’t Roll Back

I’ll admit that when I first saw the new adwords quality score I thought they were crazy, they’ll have to roll this thing back, and was not alone in this belief. However after poking ad proding the beast a little I say it’s here to stay.

Google Knows Where I Live

Last night I was using Google Maps to get directions and noticed a new feature, a camera icon located next to each of the steps on Google Maps. When I clicked on the icon I saw a picture of my house!

Twitter Contests and Incentives – Do they Work

A few weeks ago I made the mistake of wondering aloud when someone would start offering cash prizes for twitter followers. I had seen people offering physical prizes before, but never cash. A few random people decided to have some fun with me and start saying I was offering cash, so I just decided to run with it.

How Google is Reverse Engineering Page Dates

In recent weeks I’ve noticed a disturbing new trend in Google SERP’s: Google has become much more aggressive at trying to reverse engineer the publication date of a post/page.

Six Degrees of a Lesbian Porn Scraper

Perhaps you’ve heard of the play or seen the movie Six Degrees of Separation. One of the elements of the movie was that everyone is no more than six people (degrees) away from anyone else on the planet, the trick of course is finding the right six people. This led to the (in)famous game Six Degrees of Kevin Bacon, where … [Continue reading Six Degrees of a Lesbian Porn Scraper]

HCards, Microformats and Address Data does it Matter for SEO

A few weeks  ago @etnainteractive asked me a question on twitter about HCards and Microformats, and do they matter for SEO. I’m going to explain what they are for those of you who don’t know what thay is. I’m also going to be taking a bigger look at address data and SEO implications.

Forbes Article

I’m mentioned in a Forbes article about Google along with Aaron Wall and Jim Boykin

Site Links are Ephemeral

When I see things like this I have to admit I’m fascinated about the inner workings of the Google Borg Anybody think they aren’t using user/toolbar data? Want to do a nice experiment repeat this search every 15 days and watch for changes …

Peek-a-Boo in the Sandbox

First off let me say Google’s constantly updating non synchronized data centers are actually becoming quite annoying. Big Daddy data centers not being in sync with anything even more annoying. Anyways, I’m starting to see some sites coming out of the sandbox in the past week or so. Let me clarify that I’m starting to see pages not entire sites … [Continue reading Peek-a-Boo in the Sandbox]

25 Things I’d like to See Google Fix

While I’m well known for being critical of many of the things Google does, I’m also a power user of site and many of their tools. Being a power user gives me a unique insight to see some areas these tools could be improved. This post is written in the spirit of constructive criticism, since I know my posts sometimes … [Continue reading 25 Things I’d like to See Google Fix]

Google Web History – More Spying From Google

I was a little busy last week and didn’t have time to respond to this, but don’t worry the Google Web History isn’t going to pass by without me taking a well deserved swipe at it.

Lodefizzle

Lodefizzle this is a zugzwang post so avert your eyes nothing to see. Trying to find the meaning of life for Lodefizzle: click here Learn about HTML and Lodefizzle: click here Unwashed masses fawning over Lodefizzle: click here Lodefizzle: something I was fiddling with because the kids were home sick and I couln’t get any real work done. read more | digg … [Continue reading Lodefizzle]

How Often Should You Update Evergreen Content

The idea of evergreen content is that it is essentially unchanging, intended to last “a long time,”and have little or no maintenance. So isn’t updating evergreen content a bit of an oxymoron? In some cases yes, in some cases no.

Dear Matt Cutts, What We Have is a Failure to Communicate

Dear Matt Cutts, I know you and I don’t always see eye to eye on everything, but I think we’ve got enough of a working relationship that I feel comfortable saying, that the way the brand update/ Vince change, went down could have been better. Indulge me while I make an analogy to prove a point.

SMX Interview

Here’s an interview I did with Kara Ratliff of Web Pro news You can check out more videos from SMX social in the archives

Is There Really Such a Thing as a Social Media Expert

One of the common themes I see recurring in blog/websites articles are “How to use your blog to drive traffic”, “how to use twitter to engage your community”, and “how to use stumbeupon to bring you new RSS subscribers”. In some cases these posts do actually contain some useful nuggets of information,  however as is more often the case, I … [Continue reading Is There Really Such a Thing as a Social Media Expert]

Cloaking Your Hummer

While I’m generally not in the habit of outting websites who are bending or breaking the rules, when you reach the level of BMW or even Hummer the gloves are off, and you’re fair game …

How To Silo Your Website: The Masthead

One of the more powerful tools an SEO can use when setting up or fixing an existing website is siloing or themeing. However, when I mention this to beginner or intermediate SEO’s, they are often confused about how and where to start. In this multi-part series, I’ll be giving you some examples of how I use the technique.

How to Integrate Advertising into Your Blog

So you’ve been blogging for a while, your getting some links, traffic is growing, but your blog isn’t making any money. While you do like blogging maybe it’s getting kind of hard to justify the amount of time you put into it, if it’s not putting any money in your pocket. For this tutorial I’m going to show you how … [Continue reading How to Integrate Advertising into Your Blog]

Contextual Advertising That makes me Laugh

Sometimes the ads in GMail crack me up