Will Facebook Niche For Dollars Or Food?

Ed Berrera contends that as Facebook advertising gets more niche, it will become less profitable to Facebook… methinks he be wrong. (And methinks further that writing like a pirate be good. Arrrh.) Ed’s article confuses short term inefficiencies and arbitrage – eg, Facebook selling ads at higher rates to lazy advertisers – with long term profitability. He suggests that long … [Continue reading Will Facebook Niche For Dollars Or Food?]

Why Google HQ Loves Thin Affiliates

Despite what you may have read, Google secretly has a love affair with thin affiliates. Like a techie and Gizmodo, Google can’t get enough of affiliate marketers who build sites with no value add. If Google has its own internal Twitter, Eric Schmidt would tweet, “I heart affs who rely on search to power their business model.” Why?