Ed Berrera contends that as Facebook advertising gets more niche, it will become less profitable to Facebook… methinks he be wrong. (And methinks further that writing like a pirate be good. Arrrh.) Ed’s article confuses short term inefficiencies and arbitrage – eg, Facebook selling ads at higher rates to lazy advertisers – with long term profitability. He suggests that long … [Continue reading Will Facebook Niche For Dollars Or Food?]
The economy is in a rut because of Big Risk – beyond just the subprime housing market. First, it was Big Finance – AIG and company. Second it was Big Media – the NYTimes and friends. Third, it was Big Auto – GM and gang. It’s quite plausible that the next victims will be Big Advertising – WPP et al.
or “How To Be Creative In 4 Steps” Ever pay attention to the affiliate network ads that pervade the blogs-on-blogging-and-marketing blogosphere? If you have, then you know that they’re all interchangeable. Every network promises you “better payouts and unique offers.”
Google’s official line on their Google Website Optimizer (GWO) A/B testing tool was that using it would not make your site trip a cloaking filter (since essentially A/B or MVT testing shows different versions of the same page to different people). They claimed it was SEO-safe in other words. BULL****.
When I started out in internet marketing, I browsed around various lists of high paying keywords as well as some arbitrary lists that veterans just decided to share [without explanations] on their blogs.
Despite what you may have read, Google secretly has a love affair with thin affiliates. Like a techie and Gizmodo, Google can’t get enough of affiliate marketers who build sites with no value add. If Google has its own internal Twitter, Eric Schmidt would tweet, “I heart affs who rely on search to power their business model.” Why?
Training is easily perceived as a chore by inhouse web teams, but it doesn’t have to be. Here are 7 easily-implemented tips to make training fun and get your staff’s buy-in.
Schlock writing is bad. Schlock writing is bad because it is uninteresting. By uninteresting, I mean that writing in a schlocky manner is generic. Schlock writing is styleless and schlock is flat.
If you pay attention to the ads that monetize most of the web, you’ve likely noticed a trend towards ads that promote content.
Good copywriting does more than just explain the details of a website’s products or services. Copywriting that sells has to come off as more than informative. It needs to speak to a person on an emotional level, giving them hope while getting the point across fast. It also needs to compel a person to take action. The biggest weakness of … [Continue reading 6 Steps To More Engaging Copy That Sells]
There’s a trend of editors in the SEO world uptight about linking out.
“Paid links from off topic sites get devalued and flagged.” A common claim by otherwise savvy SEOs such as Ross Hudgens. Ross, would you take three links from the Wall Street Journal if its reporters write about internet marketing? Would you buy those links?
In my first post on hotel SEO, I explained how big hotels with conference facilities have an advantage over small hotels. But small hotels need not despair, because they have ample link building opportunities too.
I solved (at least partly) my problem maintaining rankings over time. Old pages that used to get traffic are once again seeing inbound search visits. I did it by tweaking my blog’s category pages, but I think the lessons are also helpful for ecommerce sites.
I’ve been promoting my advanced SEO book’s free chapter for a while now and, since virtually the beginning, I’ve seen a remarkable trend in my data. That trend is a roughly 14% unsubscribe rate. About 1 in 7 people who choose to get a free sample chapter go on to unsubscribe. Aweber email stats show that 59 out of 412 … [Continue reading Who’s Afraid Of The Big Gray Wolf? 1 in 7 SEOs]
I was browsing around Wikipedia and couldn’t help but laugh at the stupidity of some of Wikipedia’s editors, or wonder how Google can love thieves like these… Wikipedia editors can’t spell, yet they want us to make a better ‘choise’ of words. So let me get this straight. The content was garbage, but you still thought it was good to … [Continue reading Wikipedia: The Guide To Complete Idiots]
I’ve been writing about thinking critically recently and the Malcolm vs Chris vs Seth thing is great fodder.
A common issue online marketers have is coming up with unique differentiators. SEOs have this problem – it takes virtually no effort for an intermediate or advanced SEO to understand a competitors’ main link acquisition strategies in an hour or less. That allows new entrants into the field to easily duplicate your hard, pioneering efforts. Affiliates have this problem – there … [Continue reading Foreign Languages As A Competitive Differentiator]
What Bestselling Authors Know About Writing Titles They vary by genre, but the majority of bestselling authors and editors return to the same hooks time and again to routinely sell obscene amounts of books. On the recommendation of Clayton Makepeace, a celebrity in the web’s direct response copywriting world, I decided to visit a bookstore and peruse the titles on … [Continue reading The Tales Silently Told By The Cannons Of Titles]
My book on advanced SEO is finally done. The book’s printed and the PDF is ready. Last week I entered the preorder copies into the shipping fulfillment system . But it’s been an incredibly long slog … if memory serves, I started on this project sometime around fall 2009. October? So it’s now almost 2 full years later! Learn from … [Continue reading The 18 Most Potent Things I Learned Writing An Ebook]