AdSense Arbitrage: Tips, Tricks and Secrets

If you frequent any of the AdSense forums chances are you’ve come across the phrase ‘AdSense Arbitrage‘, while it’s been around for a while a lot of people don’t understand what it is, or how it works. While I’m not a big player in the arbitrage model I’ve been doing it profitably for a few months, so I can explain … [Continue reading AdSense Arbitrage: Tips, Tricks and Secrets]

Is Web 2.0 Creating An Ad Trend Towards Promoting Content?

If you pay attention to the ads that monetize most of the web, you’ve likely noticed a trend towards ads that promote content.

Maximizing Profits With Website Design and Layout: Part II

In Maximizing Profits With Website Design and Layout: Part I, we looked at some examples of screen resolutions, and content placement. In part II I’m going to show some examples of how I look at and approach design considerations, specifically where the important “money making” parts are in relation to the screen break.

Bidding on Matt Cutts as a Keyword

A few weeks ago Matt Cuts noticed someone was bidding on his name. Being the snarky wise-ass fun loving jovial type I decided to have a little fun. While it wasn’t an especially nice thing to do hopefully I can make up for that by turning this into a learning experience and showing some stats.

Seth Godin Wants to Cheat Advertisers with Fake Clicks

Seth Godin has an article today called ads are the new tip jar, where he advocates clicking on webmaster welfare Google adsense or other contextual ads to help bloggers get paid for their work. He of course completely ignores that advertisers will be paying for clicks from people who had absolutely no intention of using or buying the service advertised. … [Continue reading Seth Godin Wants to Cheat Advertisers with Fake Clicks]

Integrated Versus Interruptive Advertising

When I was first starting in Internet marketing, one of the first books I read was Permissive Marketing by Seth Godin. The point of this book was that customers who give you permission to market to them are more valuable than those you have to interrupt, and you shouldn’t abuse that trust. One of the second lessons came from adsense, … [Continue reading Integrated Versus Interruptive Advertising]

Advertising and Usability

As the web matures and begins to displace, replace, or work with established news, information, and entertainment sources, the advertising that pays for this content to get created is going to change as well. When you combine this with the growth of smart phones like the blackberry, android, and iphone and appliances like the ipad, advertising will soon be faced with new … [Continue reading Advertising and Usability]

Adsense Arbitrage: Automation and Button Pushing

As we saw in part II AdSense Arbitrage: Keyword Selection, finding the right set of circumstances where AdSense Arbitrage is going to work requires a bit of work. You’ve got to get a large enough set of related keywords, get some prices, and then compare and look for the right opportunity. If you read Rae’s blog then you might remember … [Continue reading Adsense Arbitrage: Automation and Button Pushing]

Adwords Pricing – Things That Make You Go Hmm…

So I’m bidding on a keyword where I’m the only person running an ad. It’s getting between 1,000 and 1,500 searches a day and getting between a 3-4% CTR. I’m a little baffled how they come up with the $0.12 a click figure since there’s no one under me.

Using Tags for Better Ad Targeting on Your Blog

When you’re running a blog with affiliate links, one of the key factors that can increase your conversions, help you make more sales, and ultimately put more money in your pocket, is to have ads that are targeted to match the content. In this tutorial I’ll be showing you some tactics on how you can improve this targeting using tags.

Sponsored Posts Experiment

There’s an old saying … You’ll never make the shot you don’t take. It’s in that spirit I’m announcing that, starting today, I’ll be experimenting with some new advertising here in the form of sponsored posts. I’m doing things with a different approach, so hopefully you’ll give me the opportunity to explain the program in more detail.

Adding Revenue Streams Into Your Website or Blog

One of my more popular posts from 2010 was about How to Integrate Advertising into Your Blog. In this post, I’m going to expand on that from a strategic point of view and talk about ways to add revenue streams into your website or blog.

SEO for Product Reviews, Part II

In SEO for Product Reviews, Part I we talked about how ignoring or not addressing “keyword review” or “keyword reviews” leaves your company or product in a vulnerable position. However since I’m trying to be more positive in this post I’d like to talk about some SEO strategies for reviews.

Is Your Blog Advertiser Friendly

There are times when I’m maybe a little harsh on the lifestyle blogging community, but more than anything it’s a Judge Judy kind of  tough love. What I really want is for people to grasp the concept that just because some people (who happen to be exceptional writers) are able to make money being  lifestyle bloggers, doesn’t mean everyone can. … [Continue reading Is Your Blog Advertiser Friendly]

If Google Ran The World

This is the way things work in the real world this is the way things would work if Google ran the world any questions …

Maximizing Profits With Website Design and Layout: Part III

In Maximizing Profits With Website Design and Layout: Part I, we looked at some examples of screen resolutions, and content placement. In Maximizing Profits With Website Design and Layout: Part II, we looked at how banner size affected the “sweet spot” being above or below the fold. In part III we’re going to look at liquid versus static.

Profits Murdered By Google Adwords

There’s been quite a bit of noise in the SEM space about some of the recent changes made by the Google Adwords Quality Score. I thought it might be interesting to take a more in depth look at some of my site statistics.

AdSense Arbitrage: Keyword Selection

In part I AdSense Arbitrage: Tips, Tricks & Secrets we went over the basics of how AdSense arbitrage works. In this part we’re going to roll up our sleeves and look at some actual keywords and see if we can find some areas where we might like to try some arbitrage.

Maximizing Profits With Website Design and Layout: Part I

I was building new site this past weekend and I got into the liquid width versus static width debate with myself again. Now I’ve been involved in designing, programming, running, and optimizing websites in one way or another since 1998, and while I’m no usability expert I think I’ve seen and built enough websites to have a educated opinion, so … [Continue reading Maximizing Profits With Website Design and Layout: Part I]

Adwords Quality Score Interview

If you’re interested in reading what I have to say about the adwords quality score check out An Interview With Michael Gray aka Graywolf I gave over on PPC Blog