Is having a high exit rate bad? In pursuit determining whether Google is using analytics data to ranks SERPS, many marketers put undue focus and weight on factors like bounce rate and exit rate instead of taking a more holistic look at the statistics in relation to one another and what they really mean.
Archives for March 2021
In this interview we’re talking to Rich Skrenta.
For this interview we’re talking with RCJordan who’s been around SEO forums and boards from the very beginning.
Ed Berrera contends that as Facebook advertising gets more niche, it will become less profitable to Facebook… methinks he be wrong. (And methinks further that writing like a pirate be good. Arrrh.) Ed’s article confuses short term inefficiencies and arbitrage – eg, Facebook selling ads at higher rates to lazy advertisers – with long term profitability. He suggests that long … [Continue reading Will Facebook Niche For Dollars Or Food?]
The economy is in a rut because of Big Risk – beyond just the subprime housing market. First, it was Big Finance – AIG and company. Second it was Big Media – the NYTimes and friends. Third, it was Big Auto – GM and gang. It’s quite plausible that the next victims will be Big Advertising – WPP et al.
In this interview we’ll be speaking with Matt McGee, who can be found on various SEO blogs and forums under the nickname “pleeker”.
For today’s interview were talking with Rae Hoffman.
Last week Matt Cutts made a post about how to connect your Linux computer to a Wii balance board using Bluetooth. This post happened to make the Digg homepage, however what was really interesting is the way he did it, which has exposed an exploitable hole in Digg.
Today we’re talking with Merrick Lozano of PRLeap.com.
For this interview we’re talking to Justilien Gaspard.
In old days newspapers and magazine figured out there where optimal times for publishing certain types of stories, example Tuesday was traditionally “Science Times Tuesday”. As old world publishers transitioned to online publishers those rules probably don’t apply anymore and just might be working against them.
Anytime a social media consultant starts talking to prospective clients and they bring up blogging, they talk about how RSS can be used to help them directly connect with their customers … the truth is in most cases it’s a BIG FAT LIE!
One of the key aspects of any SEO strategy is knowing the risks of the tactics you use. As those tactics approach or break Google’s guidelines the more likely they to get you penalized or banned. Knowing where you are on the risk scale helps you know when it is imperative that you take precautions and try to create a … [Continue reading How to Practice Kamikaze SEO]
Last week I attended SMX Advanced in Seattle and thought I’d share my thoughts about it.
In this interview we’re talking with Brad Geddes aka eWhisper who is also the Moderator on WMW local search forum.
For this interview we’re going to be talking with Greg Hartnett of Best of the Web.
At SMX one of the more contentious subjects was the debate over Google’s Android Phone giveaway, and demonstration that they are in practice profiling SEO’s.
The following screen shot has to be seen to be believed 7 wikipedia articles listed as news sources in google news (picture after the jump click to enlarge)(link if you can’t see it)
Today we’re talking with Mike Belasco aka Mike the Internet Guy.
For this interview we’re going to be talking to Lyndon Antcliff.