Archives for September 2017

DaveR Twitter and the Disney Job I’ll Never Get

So I’m cruising through twitter this AM and I get a message from DaveR about a job he thinks he’s found for me. Now my first thought was Dave sent me a link to the Disney Chief Magic Officer job, which is very cool, but more of a ceremonial position more than anything else. However what he actually sent was … [Continue reading DaveR Twitter and the Disney Job I’ll Never Get]

Thesis Tutorial: How to Conditionally Change Content

In yesterday’s post, we spoke about why you would want to change your content based on traffic intent. In today’s post, I’m going to give you a basic framework about how to do it. This post is written as a Thesis Tutorial, because working with Thesis is just easier (see my Thesis review), but you can easily adapt the code … [Continue reading Thesis Tutorial: How to Conditionally Change Content]

On Hacking and Pirates

So as many of you know this site and several other SEO sites were the target of hacker using a wordpress exploit, to gain access to my site. Plain and simple the problem rests on my shoulders for not keeping my wordpress install up to date. I was at least one or two versions behind. While updating wordpress isn’t hard, … [Continue reading On Hacking and Pirates]

Google Documents Folders Bug

Not really sure what’s the best/most efficient way to get this info to the right person so I’m totally going to link and hope I show up in Matt or Adams ego surfing. In the new google documents UI if you have a lot of folders/tags (they changed tags to folders) the bottom one’s drop off the screen and you … [Continue reading Google Documents Folders Bug]

Book Review: The Shallows by Nicholas Carr

The Shallows by Nicholas Carr proposes the following: that the Internet and all of the its shallow content is actually rewiring our brains and how we process information.

7 Tips To Make Training Your Web Team Merry

Training is easily perceived as a chore by inhouse web teams, but it doesn’t have to be. Here are 7 easily-implemented tips to make training fun and get your staff’s buy-in.

KISS SEO – Keep it Simple Stupid

The following is a Guest Post from Michael Martin. When performing SEO its best to first implement the KISS strategy, Keep It Simple S….. Forget about the old school keyword density equations, being completely W3C compliant, creating X amount of content, pages or acquiring X amount of links. KISS SEO would include, but not limited to: Unique TITLE tag for each … [Continue reading KISS SEO – Keep it Simple Stupid]

Google has it’s Head up Wikipedias Ass

C’mon Google WTF how can you possibly say that Wikipedia deserves to above Delicious for the search term [delicious] screen shot because the ridiculous ness of this SERP is mind boggling inept

Mosquito Ringtones and why New York Times Cloaking Sucks for Usability

Go ahead search for [mosquito ringtone] which do you think is better CLOAKED New York Times Article or a the actual Washington Post article on mosquito ringtones? The only good part is once everyone is cloaking spammer, no one is …

Cleaning Up After Google’s URL Mess

Recently Google announced the release of their own URL shortening service, Goo.gl. If we put aside the data gathering aspects for a moment, this product is the third in a series of products that make the web a more difficult place to crawl. In this post we’ll follow a Goo.gl URL through its course and look at the trail of … [Continue reading Cleaning Up After Google’s URL Mess]

SES San Jose Interview with Bryan Eisenberg and Lee Odden

I was chatting with Lee Odden and Bryan Eisenberg yesterday in the speaker ready room. Lee pulled out his video camera for bit of an impromtu on the spot video interview.

How Long Should Page Titles Be – The Social Media Factor

Ever since the early days of SEO, the ideal title length has been the subject of much debate. Back then, it was important to use keywords that search engines would use to rank your pages near the top of the SERPS. Then you made the title as click enticing as possible so, when it appeared in the SERPS, people would … [Continue reading How Long Should Page Titles Be – The Social Media Factor]

How to Turn Google Knols into an MFA Scraper

The following is purely hypothetical and should not be taken as advice or a suggestion.

Contextual Ads and Pictures

I’ve lost track of what’s the current feeling on this issue. Last I remember YPN didn’t like it Adsense wanted a line separating the pics and the adverts. If I’m way off base could some one point me in the direction of a forum thread from a reliable person I’d appreciate it.

25 Things I’d like to See Google Fix

While I’m well known for being critical of many of the things Google does, I’m also a power user of site and many of their tools. Being a power user gives me a unique insight to see some areas these tools could be improved. This post is written in the spirit of constructive criticism, since I know my posts sometimes … [Continue reading 25 Things I’d like to See Google Fix]

Google Bombs Defused … Not

So coming back from SMX (more on that later) I see a trackback from SEL about GWB ranking for [who is a failure]. GWB also ranks for [who is a miserable]. While Scientology no longer ranks for [dangerous cult] they do rank for [cult dangerous] and [dangerous is cult] Now of course you can’t really expect Google to fess up … [Continue reading Google Bombs Defused … Not]

How to Cross Post From Twitter to Your Facebook Page

One of the questions I get asked by clients who are developing a social media strategy is should I cross post my Facebook posts to Twitter and vice versa, or does everything need to be unique?

Chasing Keywords vs Chasing Conversions

One of the first questions that I like to talk with new clients about are their keywords: what are the keywords they want to rank for and why. The answers are consistently surprising.

How to Be Involved on Twitter in Less Than an Hour a Day

The following is part of a series on Hootsuite Social Media tool. In this post I’m going to show you how to set up a series of lists and custom tabs on Hootsuite to engage your followers and become part of you community–without needing to spend all day on Twitter.

Why You Should Blog Less and Update More

While there aren’t many marketers who still feel you need to blog everyday, most will agree that you should blog often for a variety of reasons. However, I’m going suggest that it might be time to bring that sacred cow to the slaughter house and that, the more posts you publish, the more of a liability you are creating for … [Continue reading Why You Should Blog Less and Update More]