Archives for July 2017

It’s Not About Buying You’re Way to The Top

When I try to combat the Google paid linking FUD one of the retorts I quite often get is “people shouldn’t be able to buy their way to the top”. I find this naive belief that business is egalitarian really very quaint.

Aaron Wall – Local Search Interview

For today’s interview with talking with Aaron Wall, the author of the popular SEOBook, owner of Threadwatch, and quite a few other Internet marketing related properties.

How to Optimize an eCommerce Category pages

Today’s post is in response to a question that came in via email asking, “How do I optimize a department/category page with a lot of products?” This is a fairly common question, but it has some subtleties and nuances to it. I’ll try to address those issues in this post.

Is Google Playing Monkey Games With Real Time Search

Last week Google launched real time SERP’s, which included the possibility for twitter and facebook updates to appear in searches for popular information, news, or for someone’s name. The potential for libel and potential for spam has already been discussed. What hasn’t been addressed is the problems it can create for reputation management. Specificall, how it can create problems for … [Continue reading Is Google Playing Monkey Games With Real Time Search]

Facebook vs Twitter: Which is More Valuable?

Recently there has been a lot of talk about Facebook versus Twitter and which is more valuable to web publishers. If you’re looking for the short answer, IMHO it’s Facebook; but, to understand why, you need to have deeper understanding of how each system works.

How to use Hootsuite to Publish to Your Facebook Page

The following is part of a series on using the Hootsuite social media tool. In this post, we are going to be looking at at using the feature to post to your Facebook page or profile.

How Google’s Javascript Bot Can Kill Your Website

In recent years due to developers misguided attempts to make the web a more interesting place with things like JavaScript and Ajax, search engines have had to come up with new tools to make the content that’s hidden behind these technologies accessible. While I’m sure the people at the Googleplex have nothing but the best intentions behind developing these advanced … [Continue reading How Google’s Javascript Bot Can Kill Your Website]

Google Adwords More Pricing BS

Holy Cow Adwords you really have gone off the deep end with this one check it out Today, we’d like to revisit a common misconception, about which we receive quite a few questions. In the first part of the post, we will very briefly cover the most important facts and in the second we’ll take a more detailed look at … [Continue reading Google Adwords More Pricing BS]

SEO Testing – Is Your Zipper Down

Today’s post deals with a much more harmless form of SEO Outting, accidental outting and invalidating testing. To teach this lesson I’m going to use a story …

How To Silo Your Website:The Sidebar

The following post is part of a series on How to Silo Your Website. You should review, How to Silo Your Website the Masthead, How to Silo Your Website the Breadcrumb, How to Silo Your Website the Content. For this part, we’ll be taking a look at the sidebar.

Why It’s Harder to Hide Things on The Internet

In recent years it has become increasingly more difficult to hide information (including data, pages, new domains, and entire websites) on the internet. In some cases, the discovery’s results can range from being mildly embarrassing to to completely giving away a business plan. In this post I’ll talk about some of those holes and how to protect yourself.

Creative Link Building Ideas

There’s lots of talk on the net right now that reciprocal linking is dead, which I disagree with. I will qualify that answer and say crappy reciprocal lining is dead (see Link Monkey it’s time to Evolve). Lots of people are running around like chicken without heads trying to figure out how am I going to get “natural looking links“? … [Continue reading Creative Link Building Ideas]

Content Ideas – Creating an Ongoing Series

One of the problems that website owners and bloggers encounter on a regular basis is coming up with ideas for posts. One of the tactics that I like to employ is creating a regular ongoing post series.

Serendipity … It’s What’s Missing From Personalized Search

I’ve spoken in the past about my concerns with Google’s personalized search. Last week I came across an article in Mashable that summed up my problem: It’s the lack of serendipity.

WPTouch Pro Mobile Theme Review

The following is a review of the WPTouch Pro Mobile Theme. This is a premium theme that I paid for. This is NOT a sponsored review. I’ve been an big advocate of keeping a website on one URL and not using m.example.com, example.com/mobile/, or example.mobi as your solution (see Dangers of Multiple Website Versions). I’ve also shown example of how … [Continue reading WPTouch Pro Mobile Theme Review]

How to Do A Content Audit of Your Website

If you have a website that’s been around for a few years and you’re looking for ways to make some improvements, one of the tactics I recommend is doing a content audit. 

Interview with SEOROI Gab Goldberg, Sugarrae, and Stuntdubl

If you’ve ever wondered hey why should I go an SEO conference what the heck am I going to get out of it check out this interview with Gab Goldenberg, Sugarrae, Stuntdubl and myself from SMX West. I had never met Gab before that afternoon, but he came across as nice guy, he didnt violate any of the SEO Conference … [Continue reading Interview with SEOROI Gab Goldberg, Sugarrae, and Stuntdubl]

Sonos Wireless Dock Review

Since my last Sonos post a few months ago (see Sonos Review), I’ve really become a big Sonos advocate. I’ve been telling people about it and recommending it to anyone who asks. In fact I’ve even added a Sonos S5 to the master Bedroom. So when Sonos asked me if I wanted to review their new Wireless Dock, I was pretty excited.

Building a Mobile Website Should be Your #1 IT Project

If I had the ability to reach through the screen, grab you by the shoulders, look you in the eye, and tell you that building a mobile version of your website should be your number one IT project this year, I would. While I may be on the bleeding edge of mobile consumption, the adoption of smart phones, tablets, and … [Continue reading Building a Mobile Website Should be Your #1 IT Project]

Seth Godin Wants to Cheat Advertisers with Fake Clicks

Seth Godin has an article today called ads are the new tip jar, where he advocates clicking on webmaster welfare Google adsense or other contextual ads to help bloggers get paid for their work. He of course completely ignores that advertisers will be paying for clicks from people who had absolutely no intention of using or buying the service advertised. … [Continue reading Seth Godin Wants to Cheat Advertisers with Fake Clicks]