Archives for June 2017

How to Build an Effective Footer

Footers are one of the most often underused, misused and abused areas of a website. In this post, I’ll be taking a look at footers and passing on some tips to help you get more out of them.

Justilien Gaspard – Local Search Interview

For this interview we’re talking to Justilien Gaspard.

Seth Is Wrong On Paid vs Free Journalism

I’ve been writing about thinking critically recently and the Malcolm vs Chris vs Seth thing is great fodder.

Why I’m Looking Forward to a Google Operating System

As I’m fairly well known for my distrust and criticism of all things Google, so it probably comes as something of a surprise that I’m REALLY looking forward to a Google Operating System … allow me to explain …

Reviews: Author HReview Plugin

Google’s current algorithm tends to favor sites with reviews, especially sites with review data that have the proper markup. However, for many small sites or sites that are concerned about the problems associated with user generated reviews, this can present a problem. One way to get around this problem is to create reviews from one expert author and publish that … [Continue reading Reviews: Author HReview Plugin]

The Paid Link Blog Meme

Since it’s been over 48 hours since the last what are your 5 favorite toothpaste flavors meme I think I’m safe to start a new one. However this one’s going to be a bit different.

Linkbait – The Shirt and Tie

I love it when people use creative ideas to linkbait really boring subjects like how to match a shirt and tie I’m totally OK with it being in flash. The only thing I’d do to improve it is include a bit of text below the flash app, funnel some of that inbound link juice around a bit. So for those … [Continue reading Linkbait – The Shirt and Tie]

SES San Jose Interview with Bryan Eisenberg and Lee Odden

I was chatting with Lee Odden and Bryan Eisenberg yesterday in the speaker ready room. Lee pulled out his video camera for bit of an impromtu on the spot video interview.

How to Handle Old Directory Listings, Links and off Topic Traffic

Today’s post is another answer to a question–this time from Nathan Schubert, who wants to know what you should do with old links from directories and websites that still drive traffic if you’ve changed the content on your website.

WordPress SEO Mailing List

So my buddy Joost who puts out some kick ass wordpress plugin’s has started a wordpress SEO Newsletter. If you’re a fan of wordpress, you should subscribe because there are some good tips and plugins discussed, and I’m a wordpress mac daddy, so that means something.

Who Can Stop Google From Gaining 90% Market Share

So Jason is predicting that “Google will have 90% search market share in the US one year from now“, and while people may cringe at that thought, I don’t think it’s a completely unlikely scenario.

Is Social Media About Conversations

In the dawn of social media, pundits repeated the mantra that social media is about conversations. While conversations are part of the mix, I think it’s a small part, and, while it’s necessary, should be minimized with an eye for ROI

Eco-Friendly Flip-Flops

Eco-Friendly Flip-Flops are all the rage in cyberspace, virtual communities, and the search engine world. QuadsZilla is looking for Eco-Friendly Flip-Flops to save little Timmy. Over in the UK the Guardian wants Eco-Friendly Flip-Flops to come under close Scrutiny from Google. Happy to oblige search engine engineer Matt Cutts says there is little competition in the Eco-Friendly Flip-Flops market. The … [Continue reading Eco-Friendly Flip-Flops]

How to Build Links with Images

The following is part of a series of posts on image optimization. In this post we’re going to be talking about using image optimization as a link building technique.

Linkbait Failure – Not Understanding the Need For Instant Gratification

Whenever I see someone else’s linkbait that fails, one of the common reasons is the failure to understand the need for instant gratification. I came across a text book example of this recently so I thought I would share it with you.

Is Google Too Powerful

Check out a guest piece I wrote over on the Context Web Blog Google: The Virtual Dictator of the Digital Economy Google’s dominant share of the search landscape puts it in a unique position. For many consumers, Google is the internet, or at the very least Google is the start page of the internet and doorway to the rest of … [Continue reading Is Google Too Powerful]

Stop Abusing Social Media to Create Digital Vapor and Boost Your Ego

One of the problems I have with people who work in the social media space is that they use it simply to boost their own ego. It’s time for some tough love, creating linkbait in the SEO social media space is like joining in an incestuous circle jerking link orgy. While there is some content that has value, 95% of … [Continue reading Stop Abusing Social Media to Create Digital Vapor and Boost Your Ego]

Scott Smith – Local Search Interview

In this interview we’re talking with Scott Smith also known as “Caveman” around the SEO forums and blogs.

How to Create a Custom 404 Page

If you’ve spent any time on the internet, chances are you’ve seen silly, funny, or just plain insane custom 404 error pages. However, this article isn’t about creating one of those types of custom 404 pages; this is about creating a better 404 page that is not only helpful to your users but solves technical problems you might not even … [Continue reading How to Create a Custom 404 Page]

Why Fast Company Won’t Exist Long Before 2016

So Fast Company posted an article entitled Six Jobs That Won’t Exist in 2016. Hey Fast Company Staff get your heads out of your collective asses and stop with the paginated articles … especially when you don’t need them … if you don’t people will stop reading you and you won’t be around to see if your predictions came true … [Continue reading Why Fast Company Won’t Exist Long Before 2016]