Archives for July 2016

Upgrade Your Hosting and Save Some Cash with TigerTech

If you’re like most people at the beginning of each year, you’ll review your business, look at where you are spending money, and look for things to cut or ways to save a few bucks. That’s why I’m going to bring up something we all have to deal with: web hosting. In all the time I’ve been building websites, I’ve probably tried … [Continue reading Upgrade Your Hosting and Save Some Cash with TigerTech]

Book Review: The Shallows by Nicholas Carr

The Shallows by Nicholas Carr proposes the following: that the Internet and all of the its shallow content is actually rewiring our brains and how we process information.

Stuntdubl Interview

Lee Oden from Online Marketing Blog got an interview with my buddy Todd (aka Stuntdubl) that’s well worth the read. (» Interview with Todd Malicoat aka Stuntdubl of We Build Pages) In the interview I read something that gave me an idea I’ll never get around to doing, so I’ll throw it out there:

Creating Better Auto-Generated Text

Over the past two weeks we’ve taken a look at different aspects of copywriting, including aspects such as the value of good copy, outsourcing your content, and tools to make your content better. To round out the series I thought I’d touch on auto-generated content and how to make it better.

How Businesses Should React to Negative Social Media & Reviews

Social Media still scares many businesses both large and small. But hiding from social media isn’t the answer. The real answer lies in embracing it … in all of its brutal, raw honesty.

How To Get Customer Reviews on Your Website

While UGC and Reviews can often be a mixed blessing, as long as Google continues to reward rich snippets with enhanced visual listings, it’s probably a good idea to try to make reviews part of your website strategy.

Facebook vs Twitter: Which is More Valuable?

Recently there has been a lot of talk about Facebook versus Twitter and which is more valuable to web publishers. If you’re looking for the short answer, IMHO it’s Facebook; but, to understand why, you need to have deeper understanding of how each system works.

How Many Websites Should You Run

One of the more common questions I get asked is is it better to have one big site or a whole bunch of little sites, and my answer is, it depends.

Matt Cutts Calls me a Kitten

It’s barely audible but Matt Cutts calls me a kitten

I’m Just Tired of Craigslist and Wikipedia’s in Commercial Serps

If I’m looking for [private jet long island] chances are I don’t want to see craigslist crap nor do I want to see a local newsday (newspaper) article about hillary clinton defending her private jet use. I guess I should be glad I didn’t get a wikipedia listing … C’mon Google you can do better …

Steve Rubel Notices Lots of Wikipedia

I’ve been complaining about big sites like eBay, Craigslist and Wikipedia getting more than their fair share of wikipedia luvin’ for quite some time. Today I read a post from Steve Rubel where he notices Wikipedia is dominating brand searches.

Google Throws Publishers Under Bus with Prerendering of Pages

Google recently announced they will start to pre-render pages in Chrome to “improve the user experience.” IMHO this represents nothing more than the latest effort by Google to throw publishers under the bus to gain market share for one of their products and ultimately give them more data about their users to better target their advertising.

Tips for Ajax for SEO

Whenever Ajax enter the conversation for an SEO or internet marketer, chances are good there will always be a deep sigh or an “ugh” face. While it is true that search engines are getting better at indexing this type of content, we still aren’t at the point that you can realistically rely on them to index it properly or even … [Continue reading Tips for Ajax for SEO]

The Rise of Page View Journalism

In the early days of newspapers, success and advertising was measured by total circulation. The ability to measure how many people were reading just the business section, lifestyle section, or sports section didn’t exist. As more consumers switch their news reading habits to online consumption, our ability to track which section and pages are being read has improved. However, this enhanced tracking … [Continue reading The Rise of Page View Journalism]

Matt Cutts Wants You To Help Fight Spam

If you needed any further evidence that Google is ramming personal search and Google accounts down your throat for their own self interests you need look no further than the latest Google Patent about removing documents.

Linkbait and Content Marketing – What Are Your Goals

One of the most difficult conversations I have with new or perspective clients is about Linkbait and content marketing and explaining how its real goal isn’t to drive sales but to build links, build awareness, and send social signals to the search engines. To make this post useful and actionable, I’m going to take you through the process/planning stage for … [Continue reading Linkbait and Content Marketing – What Are Your Goals]

Content Farms – What You Can Learn and Apply

While Google has taken action against content farms, from a strategic perspective I still think there are lessons that every publisher can learn from the content farm model. If you haven’t already seen it, please take a look at the leaked AOL document on content farms.

The Loss of Privacy in An Opt-Out World

Anyone over the age of 30 who spends any amount of time online has to be aware of the gradual erosion of online privacy and how we are slowly moving to a point where our online life has become opted-in by default.

Google Suggest – Broken and Filled with Porn and Children

In recent weeks Google has been launching a higher than usual amount of new products. Many will say they are moving in the wrong direction. Many of these products appear to have been launched without fully considering the weaknesses they will have to spam. Instead of rushing “shiny new cat toys” out the door that keep their developers happy and … [Continue reading Google Suggest – Broken and Filled with Porn and Children]

7 Tips To Make Training Your Web Team Merry

Training is easily perceived as a chore by inhouse web teams, but it doesn’t have to be. Here are 7 easily-implemented tips to make training fun and get your staff’s buy-in.