Archives for April 2016

SEO 101: Getting the Right URL Structure

On my list of top 5 problems I encounter when doing client work, the number one problem is poor URL structure. In this post I’ll go over the basics, how to get it right, what are the most common problems, and how to fix them.

Tasks to Help You Establish Your Brand on Facebook

Starting a fan page on Facebook is easy, but how do you get it to grow and become successful? It’s much harder than many people realize; this is why you often see dead and abandoned fan pages. Establishing your brand on Facebook and creating a successful fan page actually takes some time, dedication and hard work. If you’re not ready … [Continue reading Tasks to Help You Establish Your Brand on Facebook]

Ichthyosaur Didgeridoo Asterism Velutinous

ef yer wunderin whet dees es ebout cleek heer

Google Onebox with Maps Gone AWOL

So I was looking at something last week and I was getting onebox results with a map and three listings for [local town service]. Today I went to someone’s office and show them the onebox and the map with three local results were gone. Tried a bunch of others I know used to work in the past and they are … [Continue reading Google Onebox with Maps Gone AWOL]

Google Bombs Defused … Not

So coming back from SMX (more on that later) I see a trackback from SEL about GWB ranking for [who is a failure]. GWB also ranks for [who is a miserable]. While Scientology no longer ranks for [dangerous cult] they do rank for [cult dangerous] and [dangerous is cult] Now of course you can’t really expect Google to fess up … [Continue reading Google Bombs Defused … Not]

How Long Should Page Titles Be – The Social Media Factor

Ever since the early days of SEO, the ideal title length has been the subject of much debate. Back then, it was important to use keywords that search engines would use to rank your pages near the top of the SERPS. Then you made the title as click enticing as possible so, when it appeared in the SERPS, people would … [Continue reading How Long Should Page Titles Be – The Social Media Factor]

The 18 Most Potent Things I Learned Writing An Ebook

My book on advanced SEO is finally done. The book’s printed and the PDF is ready. Last week I entered the preorder copies into the shipping fulfillment system . But it’s been an incredibly long slog … if memory serves, I started on this project sometime around fall 2009. October? So it’s now almost 2 full years later! Learn from … [Continue reading The 18 Most Potent Things I Learned Writing An Ebook]

Is WordPress Good or Bad for SEO

  Earlier this week there was a post on SEOBullsh*t that talked about how WordPress was inadequate for anything more than a personal blog. Since I’m a big advocate of WordPress and use it more than any other platform, I thought I’d provide a little balance to the argument.

SEO Automatic Plugin Review

For this post I’m going to review the SEO Automatic Plugin produced by Scott Hendison. Some of you may know some of Scott’s other work from Search Commander, Inc. and the WP Core Tweaks Plugin. For this post, we’re going to be looking at his latest creation SEO Automatic for Agencies.

WordPress SEO: How to Create Living URL’s

If you watched any of the congressional hearings about the newspaper industry where Marissa Mayer testified one of the concepts she brought up is Living URL’s. Danny Sullivan has an excellent write up on it on Search Engine Land. The basic concept is a story lives at a single URL and gets added to/edited/updated over time (the way wikipedia articles … [Continue reading WordPress SEO: How to Create Living URL’s]

SEO News Bloggers Introduce Yourself

Yeah yeah I’m a day late and a dollar short but this is my blog and I can do things anyway I like so just deal or skip to next post if it bothers you.

How to Write Blog Posts For Your Existing and Repeat Customers

When you run a corporate blog sometimes it’s difficult to come up with interesting topics on a regular basis. In the past I’ve spoken about a few options like creating a series, how to posts and evergreen content. In this article I’d like to tackle another option, blogging to your existing customers, and turning them into return/repeat customers.

Content Ideas – Creating an Ongoing Series

One of the problems that website owners and bloggers encounter on a regular basis is coming up with ideas for posts. One of the tactics that I like to employ is creating a regular ongoing post series.

How Google Desktop Can Drive traffic to Your Website

Recently I was discussing how the disparity of numbers in analytics was causing me some aggravation. After digging a little deeper I think I found part of the source of my frustration, the Google Desktop Reader.

When To Pay Top Dollar for Copy

It took Leo Tolstoy six years to craft the 460,000-word War and Peace. A cheap copywriting service could churn out as many words for your website for just $9,200 (at 2 cents a word) over the course of a few weeks. Added to this, standards of literacy and attention spans on the web are plummeting. We’re all illiterate More than … [Continue reading When To Pay Top Dollar for Copy]

The Affiliate Marketing Newbie’s Guide To Finding Niches

When I started out in internet marketing, I browsed around various lists of high paying keywords as well as some arbitrary lists that veterans just decided to share [without explanations] on their blogs.

How to Get More Followers on Twitter

How to get more Twitter followers is one of the first hurdles you have when you start a new Twitter account. Assuming that you are interested in quality and not just quantity, one of the most effective tactics is what I like to call a follower raid.

How I Handle Backups and Disaster Recovery

After reading about Lisa Barone’s laptop being stolen, I got into a bit of a discussion about how I use cloud computing for part of my backup and disaster recovery plan. Since a few people started asking details I think this post might be useful.

How to Practice Kamikaze SEO

One of the key aspects of any SEO strategy is knowing the risks of the tactics you use. As those tactics approach or break Google’s guidelines the more likely they to get you penalized or banned. Knowing where you are on the risk scale helps you know when it is imperative that you take precautions and try to create a … [Continue reading How to Practice Kamikaze SEO]

Google Analytics iPhone App Review

I was asked to take part in the beta test of this a few weeks ago, and I’m so lame I just finally got aroud to mentioning it.