Archives for February 2016

Esca Review – Dinner with Dave Pasternack

One of the highlights of my trip to SES in New York last week was going out to dinner with Todd, Jonah, Greg, Barbara, Dax to Esca and having dinner with the REAL Dave Pasternack.

How to use Hootsuite to Publish to Your Facebook Page

The following is part of a series on using the Hootsuite social media tool. In this post, we are going to be looking at at using the feature to post to your Facebook page or profile.

Compete Still a Bit Wet Behind the Ears

I actually like Compete I think it’s quite a bit more accurate than Alexa or other competing services, however when I see comments like this on their blog it makes me question some of their conclusions: Every search query we see in our data is a query performed by an actual person. via compete blog

After Taking 3500 Point Olympic Dive, Web Says: “Follow My Lead!”

The economy is in a rut because of Big Risk – beyond just the subprime housing market. First, it was Big Finance – AIG and company. Second it was Big Media – the NYTimes and friends. Third, it was Big Auto – GM and gang. It’s quite plausible that the next victims will be Big Advertising – WPP et al.

Hey Network Solutions Sniffing Domain Searches By Chance …

People have been making accusations that domain companies have been sniffing customers searches for quite some time now. No one has any hard conclusive proof, but you have to admit it’s hard to make a case why network solutions might have registered this one, check out the whois http://www.youguysseriouslyregistereverythingisearch.com/

V7n Contest

So I’ve decided to enter the V7N SEO contest, not because I think I’m great, but because I’d really like to see the money go to a good charity. So if you’d like to see my entry visit my v7ndotcom elursrebmem page, and find out how you can help the prize money go to kids with cancer. I’ll also be … [Continue reading V7n Contest]

Matt Cutts Calls me a Kitten

It’s barely audible but Matt Cutts calls me a kitten

Creating and Using an SEO Editorial Calendar

I’ve mentioned the benefits of having an editorial calendar several times on this blog, and Lisa has done an excellent job of explaining why you need an editorial calendar from a content production point of view; however, what I haven’t talked about is how to use an editorial calendar from an SEO perspective. From an SEO perspective, an editorial calendar … [Continue reading Creating and Using an SEO Editorial Calendar]

SEO Plugins for WordPress

This post is old and outdated, for a new version please visit SEO Plugins for WordPress Part II In the past few months I’ve gotten quite a few requests from people asking what plugins I use here and on other sites, and which ones I reccomend, so here’s my list with annotations.

Using Tags for Better Ad Targeting on Your Blog

When you’re running a blog with affiliate links, one of the key factors that can increase your conversions, help you make more sales, and ultimately put more money in your pocket, is to have ads that are targeted to match the content. In this tutorial I’ll be showing you some tactics on how you can improve this targeting using tags.

How David Hotels Can SEO Vs Goliath Hotels

In my first post on hotel SEO, I explained how big hotels with conference facilities have an advantage over small hotels. But small hotels need not despair, because they have ample link building opportunities too.

Leadership Blogging, It’s All About Leading

The following post is a counterpoint to the Outspoken Media post titled “Would I Recognize Your Blog In A Dark Alley“, and exists to offer an alternative path to land of unicorns and rainbows.

How Google Calendar Can Screw Up Appointments When Changing Timezones

While I don’t make my use of  Google products like Google Apps and Google Reader secret it still continues to amuse some people when I do.  However a few weeks ago when I went to SES San Jose, I encountered a new “feature” that occurs when you change time zones, and it didn’t do me any favors.

How Digg Castrated My Friends

When Digg.com launched it’s improvements last week plenty of sheeple who don’t use Digg regularly applauded the move toward a more facebook like model. However other people who do use Digg called the update what it truly was, a mistake. Not to worry the Digg editorial staff squelched the negative feedback and continued on the path dictatorial control under the … [Continue reading How Digg Castrated My Friends]

Matt McGee – Local Search Interview

In this interview we’ll be speaking with Matt McGee, who can be found on various SEO blogs and forums under the nickname “pleeker”.

Link Building Tips from the Pros

In case you haven’t made your way over to Aaron’s Blog recently check out the 101 Link Building tips that he and Andy Hagans put out. It’s got some great tips that should required reading (and rereading) before you start thinking about linking.

Why Simple Websites Will Always Lead to Better SEO

Earlier this year it was discovered that Google was having a problem crawling Apple’s website and, as a result, direct links to apps weren’t showing in the results. The next few days involved lots of finger pointing, blame shuffling, and hang wringing; but, a few non public changes later, things were sorted out. This, however, set a very bad example that … [Continue reading Why Simple Websites Will Always Lead to Better SEO]

Category SEO For WordPress Blogs and Ecommerce

I solved (at least partly) my problem maintaining rankings over time. Old pages that used to get traffic are once again seeing inbound search visits. I did it by tweaking my blog’s category pages, but I think the lessons are also helpful for ecommerce sites.

Risks, Apologies and Learning From Your Mistakes

If you were paying attention, late last week you saw a guest post that published Thursday night. This was an interesting post, as it provided some in-the-trenches, first-hand analysis of a website that was ranking and why. However, the downside was that this analysis named a specific website, where/how they where getting links and ranking, and crossed the line. It’s … [Continue reading Risks, Apologies and Learning From Your Mistakes]

How to Choose Keywords for Your Blog

How to choose keywords for your blog? If you’ve ever seen me at a conference, giving a presentation, or ranting on any of the social media  hangouts, chances are good that you’ve heard me pick on bloggers for not choosing their keywords properly when writing their posts. In this article, I’ll explain what I see as the real problem, why … [Continue reading How to Choose Keywords for Your Blog]