Archives for January 2011

Content Syndication: How to Make it Work for You

Syndicating your content is a tricky game. On the one hand, getting more exposure for you, your brand, or your company is a good thing. On the other hand, having another site outrank you for your own content is not a good thing. In this post, I’ll take a look at some of the pros and cons and offer some … [Continue reading Content Syndication: How to Make it Work for You]

How To Add Thesis Teasers To A Static Homepage

So you’ve got Thesis for your WordPress site (and if you haven’t got Thesis yet go and check out Michael’s excellent Thesis review to find out why you should) and you want to use a static homepage to give your visitors a consistent experience when they visit your site.  The problem is that you really like the look of Thesis’ … [Continue reading How To Add Thesis Teasers To A Static Homepage]

How to Build an Effective Footer

Footers are one of the most often underused, misused and abused areas of a website. In this post, I’ll be taking a look at footers and passing on some tips to help you get more out of them.

Serendipity … It’s What’s Missing From Personalized Search

I’ve spoken in the past about my concerns with Google’s personalized search. Last week I came across an article in Mashable that summed up my problem: It’s the lack of serendipity.

Short Term Content Versus Evergreen Content

I’ve got a confession to make. I used to be a short term traffic junkie. I ran other websites where I’d get up early in the morning or stay up late into the night, blogging about the news in that space. And no it wasn’t SEO related subject matter. But I learned something on the way–short term content can be … [Continue reading Short Term Content Versus Evergreen Content]

How to Completely Backup Your WordPress Website

Since we’re at the beginning of the year, it’s a good time to remind everyone about backups. Whether you are running one blog or several blogs, backups are important. The best backup solutions are those that backup all of your files, back them up regularly, and work automatically. In this post I’ll show you how I do it.

The Art and Science of Writing Good Titles

Crafting a good title for your pages or blog posts is a problem many people struggle with. Do you focus on keywords or on attention grabbing formulas? Hopefully this post will give you some insight into how to write better titles. The difficulty with crafting good titles is that it’s part science and part art, and you have to know when to lean in one … [Continue reading The Art and Science of Writing Good Titles]

Adding Revenue Streams Into Your Website or Blog

One of my more popular posts from 2010 was about How to Integrate Advertising into Your Blog. In this post, I’m going to expand on that from a strategic point of view and talk about ways to add revenue streams into your website or blog.

What Social Signals Might Search Engines Use

Late last year both Google and Bing announced they are both using social signals as part of the ranking algorithm. Those of us who have been in the game a while have long suspected this, but it’s nice to see it come from the horse’s mouth, so to speak. So, as a search marketer, what signals might they be looking … [Continue reading What Social Signals Might Search Engines Use]