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How to Use Coupon Codes to Promote your business

How to Use Coupon Codes to Promote your business

If you are an run an online ecommerce program, it's very likely that you have come up against the coupon ...
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Why Google Doesn't Like to Talk About Updates

Why Google Doesn’t Like to Talk About Updates

One of the recurring themes I've been seeing in the past few months, comes from web publishers trying to confirm ...
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How to Build an Affiliate Website Google Doesn't Hate

How to Build an Affiliate Website Google Doesn’t Hate

In over a decade of working on websites I've see a lot of affiliate websites. Some were good but a ...
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How To Silo Your Website: The Footer

How To Silo Your Website: The Footer

This post is part of a series on How to Silo Your Website. The other parts in the series are: ...
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How To Silo Your Website:The Sidebar

How To Silo Your Website:The Sidebar

The following post is part of a series on How to Silo Your Website. You should review, How to Silo ...
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How to Silo Your Website: The Content

How to Silo Your Website: The Content

The following is part of the series How To Silo Your Website. Be sure you have read parts one and ...
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How To Silo Your Website: The Masthead

How To Silo Your Website: The Masthead

One of the more powerful tools an SEO can use when setting up or fixing an existing website is siloing ...
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How Google Plans to Steal More of Your Traffic

How Google Plans to Steal More of Your Traffic

At the SMX Advanced Conference in June of 2014, Danny Sullivan had a Question and Answer session with Matt Cutts ...
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HCards, Microformats and Address Data does it Matter for SEO

HCards, Microformats and Address Data does it Matter for SEO

A few weeks ago @etnainteractive asked me a question on twitter about HCards and Microformats, and do they matter for ...
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How to Create a Custom 404 Page

How to Create a Custom 404 Page

If you've spent any time on the internet, chances are you've seen silly, funny, or just plain insane custom 404 ...
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Why You Should Blog Less and Update More

Why You Should Blog Less and Update More

While there aren't many marketers who still feel you need to blog everyday, most will agree that you should blog ...
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Simple Websites

Why Simple Websites Will Always Lead to Better SEO

Earlier this year it was discovered that Google was having a problem crawling Apple's website and, as a result, direct links ...
Read More
Tips to Prevent Negative SEO

Tips to Prevent Negative SEO

In mid July of 2012, Google sent out a wave of "unnatural linking warnings" to many webmasters. They later said ...
Read More
Running A Seasonal Website

Running A Seasonal Website

While running multiple websites isn't a strategy I recommend for beginners, it is something experienced publishers and SEO's can do ...
Read More
9132009_121433 AM

WordPress SEO: How to Maximize Your Internal Link Strategy

While there are hundreds of thousands of posts on maximizing external links for your blog, like a red headed step ...
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How To Protect Your Home Business From A Natural Disaster

How To Protect Your Home Business From A Natural Disaster

As some of you may know I live on the south shore of Long Island, and this was one of ...
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SEO 101: Getting the Right URL Structure

SEO 101: Getting the Right URL Structure

On my list of top 5 problems I encounter when doing client work, the number one problem is poor URL ...
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How Google is Filled With Hypocrisy and Will Steal Your Intellectual Property

How Google is Filled With Hypocrisy and Will Steal Your Intellectual Property

If there is one thing Google is good at, it's framing themselves and their actions as being "good for the ...
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How Google Continues to Kill Organic Results

How Google Continues to Kill Organic Results

As someone who has been involved in the search industry for over a decade, one of the things that really ...
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What is Evergreen Content

What is Evergreen Content

Evergreen Content is a subject I talk about quite frequently on this blog, but it's not something I've ever devoted ...
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Is Having a High Exit Rate Bad

Is Having a High Exit Rate Bad

Is having a high exit rate bad? In pursuit determining whether Google is using analytics data to ranks SERPS, many ...
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Creating Microsites for ORM

Creating Microsites for ORM

Generally speaking, Using Microsites is a bad idea. However, Using Microsites is a good idea is when you are conducting ...
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Is a High Bounce Rate Bad?

Is a High Bounce Rate Bad?

Is having a high bounce rate bad? It depends. In this post, we will be looking at bounce rate in ...
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How I Create and Manage A Wordpress Website

How I Create and Manage A WordPress Website

While I do have some issues with Wordpress, it is one of my favorite CMS tools, because it's easy to ...
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Cloaking Affiliate Links, How and Why

Cloaking Affiliate Links, How and Why

Today's topic is one that gets asked about pretty regularly, should I cloak my affiliate links to search engines, why ...
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SEO Secrets, Tips & Tricks - Why it's Not Worth Your Time

SEO Secrets, Tips & Tricks – Why it’s Not Worth Your Time

Whenever I go to a conference, or at least a dozen times a week by email, I get asked "What ...
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How to Speed Up Your Wordpress Website

How to Speed Up Your WordPress Website

"out of the box" wordpress is neither SEO friendly, or configured for performance...Right now, wordpress is running on over 10 ...
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Adding Revenue Streams Into Your Website or Blog

Adding Revenue Streams Into Your Website or Blog

One of my more popular posts from 2010 was about How to Integrate Advertising into Your Blog. In this post, ...
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How to Do A Content Audit of Your Website

How to Do A Content Audit of Your Website

If you have a website that's been around for a few years and you're looking for ways to make some ...
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Shopping Cart SEO Tips

Shopping Cart SEO Tips

When you run an online ecommerce store with a shopping cart, it's quite easy for your architecture and URL's to ...
Read More
How To Make Your Homepage More Dynamic

How To Make Your Homepage More Dynamic

One of the problems I encounter on large client websites--or with clients who constantly add or update existing content--is getting ...
Read More
How to Build Website Trust and Authority

How to Build Website Trust and Authority

While Google's Panda update has many different aspects, one thing is certain: Google is looking for signals of trust, authority, ...
Read More
Building a Niche Website

Building a Niche Website

Tips on how to build a successful niche website, that is easy to run and doesn't require much maintenance ...
Read More
How to Cross Post From Twitter to Your Facebook Page

How to Cross Post From Twitter to Your Facebook Page

One of the questions I get asked by clients who are developing a social media strategy is should I cross ...
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How To Silo Your Website: The Breadcrumb Trail

How To Silo Your Website: The Breadcrumb Trail

In Part 1 we looked at How To Silo Your Website: The Masthead. In this article, we'll be taking the ...
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A Look at Full and Partial Feeds in an Increasingly Mobile World

A Look at Full and Partial Feeds in an Increasingly Mobile World

As of July 2012 I no longer recommend using this tactic, as it creates too many low quality links to ...
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How to Add Singular and Plural Keywords to Your Page Titles

How to Add Singular and Plural Keywords to Your Page Titles

This post is a short response to a question I received via email last week. The question was how to ...
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Why You Can Almost Guarantee Google is Using Your Analytics Data

Why You Can Almost Guarantee Google is Using Your Analytics Data

While many webmasters and publishers use Google analytics without a second thought, smart publishers, marketers, and SEOs are left to ...
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How Businesses Should React to Negative Social Media & Reviews

How Businesses Should React to Negative Social Media & Reviews

Social Media still scares many businesses both large and small. But hiding from social media isn't the answer. The real ...
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Why Website Owners Should Be Using Pinterest

Why Website Owners Should Be Using Pinterest

A lot has been said and written about Pinterest in the past few weeks and months, from how marketers can ...
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How to Use a How to Article

How to Use a How to Article

If you work on any aspect of SEO, Internet marketing, PPC, or social media, chances are good that you've come ...
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The Epic Failure of Google+

The Epic Failure of Google+

In the past, I've not been shy about hiding my dislike for some of Google's practices. In fact, I've called ...
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How Mobile Friendly is Your Website

How Mobile Friendly is Your Website

In late 2010, the New York Times published an article titled 2010 the year of the Tablet, or iPad. In ...
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How Long Should Page Titles Be - The Social Media Factor

How Long Should Page Titles Be – The Social Media Factor

Ever since the early days of SEO, the ideal title length has been the subject of much debate. Back then, ...
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How to Optimize Your Images For Search Engine Traffic

How to Optimize Your Images For Search Engine Traffic

The following is part of a multiple part series covering image optimization techniques. This article is intended for beginners through ...
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How to Write Blog Posts For Your Existing and Repeat Customers

How to Write Blog Posts For Your Existing and Repeat Customers

When you run a corporate blog sometimes it's difficult to come up with interesting topics on a regular basis. In ...
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Google FINALLY Admits That GWO Could F*** Up Your Rankings

Google FINALLY Admits That GWO Could F*** Up Your Rankings

Google's official line on their Google Website Optimizer (GWO) A/B testing tool was that using it would not make your ...
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How to Choose Keywords for Your Blog

How to Choose Keywords for Your Blog

How to choose keywords for your blog? If you've ever seen me at a conference, giving a presentation, or ranting ...
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How to Be a Good Content Curator

How to Be a Good Content Curator

Being a good content curator or curating good content is one of the latest social media buzz terms to emerge ...
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Why Google Thinks SPYW is a Good Idea and You Probably Don't

Why Google Thinks SPYW is a Good Idea and You Probably Don’t

In a recent statement Larry Page said if you don't get SPYW then maybe you shouldn't work at Google. To ...
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How to Add Search Shortcuts to Google Chrome.

How to Add Search Shortcuts to Google Chrome.

Last week Danny Sullivan twittered he was looking for a creative commons image to use. Christine Churchill poked a little ...
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FeedProxy.Google.com What The Heck is That

FeedProxy.Google.com What The Heck is That

So What the heck is feedproxy.google.com why is it out there, what's it being used for, why is google letting ...
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How Google Plans to Steal More of Your Traffic

How Google Plans to Steal More of Your Traffic

At the SMX Advanced Conference in June of 2014, Danny Sullivan had a Question and Answer session with Matt Cutts ...
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ferrari-development-car

Why Big Brand Media Sites Are The Real Cesspool of the Internet

Eric Schmidt of Google famously remarked last year that "The internet is fast becoming a cesspool where false information thrives" ...
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Google Javascript Bot Kill Your Website

How Google’s Javascript Bot Can Kill Your Website

In recent years due to developers misguided attempts to make the web a more interesting place with things like JavaScript ...
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Eco-Friendly Flip-Flops

Eco-Friendly Flip-Flops

Eco-Friendly Flip-Flops are all the rage in cyberspace, virtual communities, and the search engine world. QuadsZilla is looking for Eco-Friendly ...
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The Importance of Testing in SEO

The Importance of Testing in SEO

As a WebmasterWorld Moderator for the Google SEO section I am asked questions everyday and honestly most of them really ...
Read More
How Google is Filled With Hypocrisy and Will Steal Your Intellectual Property

How Google is Filled With Hypocrisy and Will Steal Your Intellectual Property

If there is one thing Google is good at, it's framing themselves and their actions as being "good for the ...
Read More
How Google Continues to Kill Organic Results

How Google Continues to Kill Organic Results

As someone who has been involved in the search industry for over a decade, one of the things that really ...
Read More
Is Having a High Exit Rate Bad

Is Having a High Exit Rate Bad

Is having a high exit rate bad? In pursuit determining whether Google is using analytics data to ranks SERPS, many ...
Read More
Optimal Titles: SEO Case Study

Optimal Titles: SEO Case Study

SEO Case Study: Optimal Title Structure Experiment: To determine what the optimal structure is for a title soley for page ...
Read More
Is a High Bounce Rate Bad?

Is a High Bounce Rate Bad?

Is having a high bounce rate bad? It depends. In this post, we will be looking at bounce rate in ...
Read More
SEO Case Study: Outbound Links

SEO Case Study: Outbound Links

SEO Case Study: Outbound Links Experiment: To determine if outbound links help a page rank for a term hypothesis: By ...
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Behold the Power of Authority

Behold the Power of Authority

It's been interesting to watch [Eco-Friendly Flip Flops] ...
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Google and Deep Crawling

Google and Deep Crawling

I'm having quite a bit of difficulty getting deep crawls from Google recently. Adding new subdomains to existing sites in ...
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Google Trust and Librarians

Google Trust and Librarians

So what websites does Google trust? Well we all have our own theories, but I think there are a few ...
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Matt Cutts on Link Brothels

Matt Cutts on Link Brothels

So one of the more interesting panels at Pubcon was the organic site review with panelists, Tim Mayer, Matt Cutts, ...
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8192009_74700 PM

How Google Calendar Can Screw Up Appointments When Changing Timezones

While I don't make my use of Google products like Google Apps and Google Reader secret it still continues to ...
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standard deviation

Adsense Arbitrage: Automation and Button Pushing

As we saw in part II AdSense Arbitrage: Keyword Selection, finding the right set of circumstances where AdSense Arbitrage is ...
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Why You Can Almost Guarantee Google is Using Your Analytics Data

Why You Can Almost Guarantee Google is Using Your Analytics Data

While many webmasters and publishers use Google analytics without a second thought, smart publishers, marketers, and SEOs are left to ...
Read More
The Epic Failure of Google+

The Epic Failure of Google+

In the past, I've not been shy about hiding my dislike for some of Google's practices. In fact, I've called ...
Read More
Google FINALLY Admits That GWO Could F*** Up Your Rankings

Google FINALLY Admits That GWO Could F*** Up Your Rankings

Google's official line on their Google Website Optimizer (GWO) A/B testing tool was that using it would not make your ...
Read More
Why Google Thinks SPYW is a Good Idea and You Probably Don't

Why Google Thinks SPYW is a Good Idea and You Probably Don’t

In a recent statement Larry Page said if you don't get SPYW then maybe you shouldn't work at Google. To ...
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Google Traffic - Confusing Love and Money

Google Traffic – Confusing Love and Money

I recently came across an article that was bemoaning the fact that the travel blogging space has become overrun with ...
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Paid Links, Pubcon and Matt Cutts

Paid Links, Pubcon and Matt Cutts

I went to two sessions today where Matt Cutts was speaking. First let me say whatever they are paying him ...
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Google News is Getting the Date Wrong on Old News Stories

Google News is Getting the Date Wrong on Old News Stories

Last week there was a bit of a brouhaha over Google news incorrectly giving the wrong date for a news ...
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Google Throws Publishers Under Bus with Prerendering of Pages

Google Throws Publishers Under Bus with Prerendering of Pages

Google recently announced they will start to pre-render pages in Chrome to "improve the user experience." IMHO this represents nothing ...
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Google Search Tricks, Tips and Hints

Google Search Tricks, Tips and Hints

Even though I work in the search engine space I have a lot of the same bad search habits that ...
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How Google Profiles SEO's

How Google Profiles SEO’s

At SMX one of the more contentious subjects was the debate over Google's Android Phone giveaway, and demonstration that they ...
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Why Google Wants to be in Your Wallet and Drive Your Car

Why Google Wants to be in Your Wallet and Drive Your Car

When I talk with people who aren't involved with internet marketing about Google, I'm surprised by the amount of trust ...
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Google Suggest - Broken and Filled with Porn and Children

Google Suggest – Broken and Filled with Porn and Children

In recent weeks Google has been launching a higher than usual amount of new products. Many will say they are ...
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Side Effects of a DMOZ listing

Side Effects of a DMOZ listing

Much has been said about having a listing in DMOZ, whether it's important or not, whether it's necessary, or how ...
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Why Google's +1 Needs an On Page Component

Why Google’s +1 Needs an On Page Component

Last week Google announced a new addition to the search engine results page: the +1 button. While there was a ...
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When Google Gets Duplicate Content Wrong

When Google Gets Duplicate Content Wrong

There's lots of hand wringing among publishers about duplicate content, and how other people who are authorized to syndicate, and ...
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Serendipity ... It's What's Missing From Personalized Search

Serendipity … It’s What’s Missing From Personalized Search

I've spoken in the past about my concerns with Google's personalized search. Last week I came across an article in ...
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The Google Holiday Update Conspiracy Theory

The Google Holiday Update Conspiracy Theory

For the past few years, right before the prime 4th quarter holiday selling period, Google pushes out an update that ...
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The Need For Better Communication From Google

The Need For Better Communication From Google

As a company, Google tends to favor automation, whether it's in Adwords, organic algorithm updates, or dealing with the public ...
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AdSense Arbitrage: Tips, Tricks and Secrets

AdSense Arbitrage: Tips, Tricks and Secrets

If you frequent any of the AdSense forums chances are you've come across the phrase 'AdSense Arbitrage', while it's been ...
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wiki-jacking-serp

Google SERP for Wiki Jacking

Boy it sure is a good thing we have wikipedia around so Google can use it to provide relevant results ...
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I Wish We Had Google Understand Not Google Instant Search

I Wish We Had Google Understand Not Google Instant Search

Earlier this week Google launched the latest iteration of the SERP's, Google Instant. While I, like everyone else, had fun ...
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How Can So Many PHD's Be So Wrong

How Can So Many PHD’s Be So Wrong

There's a famous saying that if you put enough chimpanzees in front of enough typewriters eventually you'll end up with ...
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Google is Not My Mother, and Should Kill Personalized Search

Google is Not My Mother, and Should Kill Personalized Search

If Aaron's correct that they are increasing personalized search and turning off notification, and I have no reason to doubt ...
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Google's Two Tiered Internet World Sinks to a New Low

Google’s Two Tiered Internet World Sinks to a New Low

Today Google released an new feature that gives away traffic stats and keywords for most websites on the internet. However ...
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4152290793_0d71c681ff

Eric Schmidt, The Wall Street Journal and Personalized Search

Early Friday morning the Wall Street Journal published an op-ed piece from Eric Schmidt on how Google can help the ...
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Google Showing Authors, Totals Posts and Last Post Data

Google Showing Authors, Totals Posts and Last Post Data

Haven't seen this one before a SERP where google is showing Total Authors, last post data, and total number of ...
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Google is Scarier than Facebook on Privacy

Google is Scarier than Facebook on Privacy

In the past few weeks Facebook has been publicly criticized over privacy policies; however, when Google invades people's privacy, the ...
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Google the Answer Engine

Google the Answer Engine

One of the topics that emerged from Pubcon was "Should SEO's Focus on Where Google is Heading", and I'm going ...
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Dear Matt Cutts, What We Have is a Failure to Communicate

Dear Matt Cutts, What We Have is a Failure to Communicate

Dear Matt Cutts, I know you and I don't always see eye to eye on everything, but I think we've ...
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Google Video

Google Video Getting Personalized

I was looking for something on Google Video today, and looking at the most recommended videos I see some personalization ...
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private jet long island - Google Search

I’m Just Tired of Craigslist and Wikipedia’s in Commercial Serps

If I'm looking for [private jet long island] chances are I don't want to see craigslist crap nor do I ...
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Why Google Doesn't Like to Talk About Updates

Why Google Doesn’t Like to Talk About Updates

One of the recurring themes I've been seeing in the past few months, comes from web publishers trying to confirm ...
Read More
How To Silo Your Website: The Footer

How To Silo Your Website: The Footer

This post is part of a series on How to Silo Your Website. The other parts in the series are: ...
Read More
How To Silo Your Website:The Sidebar

How To Silo Your Website:The Sidebar

The following post is part of a series on How to Silo Your Website. You should review, How to Silo ...
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How to Silo Your Website: The Content

How to Silo Your Website: The Content

The following is part of the series How To Silo Your Website. Be sure you have read parts one and ...
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How To Silo Your Website: The Masthead

How To Silo Your Website: The Masthead

One of the more powerful tools an SEO can use when setting up or fixing an existing website is siloing ...
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Why You Should Avoid Numbers in Your URL

Why You Should Avoid Numbers in Your URL

While linkbait posts aren't as popular as they once were, top 10 lists have been popular ever since Moses came ...
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How To Get Customer Reviews on Your Website

How To Get Customer Reviews on Your Website

While UGC and Reviews can often be a mixed blessing, as long as Google continues to reward rich snippets with ...
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How to Get Reviews For Your Website

How to Get Reviews For Your Website

Reviews are an extremely powerful asset for many websites. They can provide a continual stream of fresh, new, and unique ...
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HCards, Microformats and Address Data does it Matter for SEO

HCards, Microformats and Address Data does it Matter for SEO

A few weeks ago @etnainteractive asked me a question on twitter about HCards and Microformats, and do they matter for ...
Read More
How to Create a Custom 404 Page

How to Create a Custom 404 Page

If you've spent any time on the internet, chances are you've seen silly, funny, or just plain insane custom 404 ...
Read More
Simple Websites

Why Simple Websites Will Always Lead to Better SEO

Earlier this year it was discovered that Google was having a problem crawling Apple's website and, as a result, direct links ...
Read More
Tips to Prevent Negative SEO

Tips to Prevent Negative SEO

In mid July of 2012, Google sent out a wave of "unnatural linking warnings" to many webmasters. They later said ...
Read More
Use Scribe SEO to Optimize Your Wordpress Posts

Use Scribe SEO to Optimize Your WordPress Posts

As you know I'm a big fan of the Wordpress platform. Although it's not the most optimal platform, there's no ...
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Mini Skirts and Home Pages

Mini Skirts and Home Pages

Over at HighRankings.com there is a forum thread about much copy there should be on your homepage and whether there ...
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The Role Social Media Plays In Crawling a Website

The Role Social Media Plays In Crawling a Website

There have been many debates about the value social media plays in having content rank. While nothing has been definitively ...
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Wordpress SEO: How to Use RSS and Scrapers to Build Links

WordPress SEO: How to Use RSS and Scrapers to Build Links

As of July 2012 I no longer recommend using this tactic, as it creates too many low quality links to ...
Read More
Eco-Friendly Flip-Flops

Eco-Friendly Flip-Flops

Eco-Friendly Flip-Flops are all the rage in cyberspace, virtual communities, and the search engine world. QuadsZilla is looking for Eco-Friendly ...
Read More
Running A Seasonal Website

Running A Seasonal Website

While running multiple websites isn't a strategy I recommend for beginners, it is something experienced publishers and SEO's can do ...
Read More
How to Make Your Website Look More Legitimate

How to Make Your Website Look More Legitimate

In the most recent 12 months, Google has taken steps to reward websites that are brands, or at least give ...
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Danny Elfman, Serenada Schizophrana Carnegie Hall World premiere

Danny Elfman, Serenada Schizophrana Carnegie Hall World premiere

Last night I attended the world premier of Danny Elfman's Serenada Schizophrana at Carnegie Hall. The event was commissioned by ...
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The Importance of Testing in SEO

The Importance of Testing in SEO

As a WebmasterWorld Moderator for the Google SEO section I am asked questions everyday and honestly most of them really ...
Read More
9132009_121433 AM

WordPress SEO: How to Maximize Your Internal Link Strategy

While there are hundreds of thousands of posts on maximizing external links for your blog, like a red headed step ...
Read More
SEO 101: Getting the Right URL Structure

SEO 101: Getting the Right URL Structure

On my list of top 5 problems I encounter when doing client work, the number one problem is poor URL ...
Read More
The 18 Most Potent Things I Learned Writing An Ebook

The 18 Most Potent Things I Learned Writing An Ebook

My book on advanced SEO is finally done. The book's printed and the PDF is ready. Last week I entered ...
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How Google Continues to Kill Organic Results

How Google Continues to Kill Organic Results

As someone who has been involved in the search industry for over a decade, one of the things that really ...
Read More
What is Evergreen Content

What is Evergreen Content

Evergreen Content is a subject I talk about quite frequently on this blog, but it's not something I've ever devoted ...
Read More
Creating Microsites for ORM

Creating Microsites for ORM

Generally speaking, Using Microsites is a bad idea. However, Using Microsites is a good idea is when you are conducting ...
Read More
Optimal Titles: SEO Case Study

Optimal Titles: SEO Case Study

SEO Case Study: Optimal Title Structure Experiment: To determine what the optimal structure is for a title soley for page ...
Read More
Optimizing Wordpress Page Titles, Post Titles and Page Slugs

Optimizing WordPress Page Titles, Post Titles and Page Slugs

While wordpress is one of my favorite CMS platforms, out of the box it isn't search engine optimized. Combine this ...
Read More
SEO Case Study: Outbound Links

SEO Case Study: Outbound Links

SEO Case Study: Outbound Links Experiment: To determine if outbound links help a page rank for a term hypothesis: By ...
Read More
SEO Secrets, Tips & Tricks - Why it's Not Worth Your Time

SEO Secrets, Tips & Tricks – Why it’s Not Worth Your Time

Whenever I go to a conference, or at least a dozen times a week by email, I get asked "What ...
Read More
Predictive SEO

Predictive SEO

Many moons ago I was a draftsman/CAD (Computer Aided Design) operator for an HVAC (Heating Ventilating and Air Conditioning) engineering ...
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How to Do A Content Audit of Your Website

How to Do A Content Audit of Your Website

If you have a website that's been around for a few years and you're looking for ways to make some ...
Read More
Liechtenstein Meets Long Island on the WWW

Liechtenstein Meets Long Island on the WWW

One of the things that always makes me think outside of the box is when "the real world" and "my ...
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SEO for Your Competition

SEO for Your Competition

In my opinion, SEO for your competition is one of the more underutilized tactics today. You can try to optimize ...
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Shopping Cart SEO Tips

Shopping Cart SEO Tips

When you run an online ecommerce store with a shopping cart, it's quite easy for your architecture and URL's to ...
Read More
How To Make Your Homepage More Dynamic

How To Make Your Homepage More Dynamic

One of the problems I encounter on large client websites--or with clients who constantly add or update existing content--is getting ...
Read More
No More Link Begging: 4 Engagement Methods for Content-Based Link Building

No More Link Begging: 4 Engagement Methods for Content-Based Link Building

Link begging is the practice of identifying link prospects, usually through competitor backlink analysis, and then contacting each one of ...
Read More
Google and Deep Crawling

Google and Deep Crawling

I'm having quite a bit of difficulty getting deep crawls from Google recently. Adding new subdomains to existing sites in ...
Read More
How to Build Website Trust and Authority

How to Build Website Trust and Authority

While Google's Panda update has many different aspects, one thing is certain: Google is looking for signals of trust, authority, ...
Read More
Building a Niche Website

Building a Niche Website

Tips on how to build a successful niche website, that is easy to run and doesn't require much maintenance ...
Read More
Google Trust and Librarians

Google Trust and Librarians

So what websites does Google trust? Well we all have our own theories, but I think there are a few ...
Read More
Matt Cutts on Link Brothels

Matt Cutts on Link Brothels

So one of the more interesting panels at Pubcon was the organic site review with panelists, Tim Mayer, Matt Cutts, ...
Read More
Rot-13 and Google

Rot-13 and Google

You know one of the things that really gets my feathers all ruffled is people only giving half of the ...
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How To Silo Your Website: The Breadcrumb Trail

How To Silo Your Website: The Breadcrumb Trail

In Part 1 we looked at How To Silo Your Website: The Masthead. In this article, we'll be taking the ...
Read More
Testing the OOP

Testing the OOP

Just for kicks let's see what happenes for [Aequeosalinocalcalinosetaceoaluminosocupreovitriolic serps] with this post on [Aequeosalinocalcalinosetaceoaluminosocupreovitriolic] ...
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Reverse Mad Libs SEO

Reverse Mad Libs SEO

Here's another quick and fast tip for you ... people have habits. They are also repetitive and like to keep ...
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Mr Ploppy and Other Tools

Mr Ploppy and Other Tools

That rapscallion of SEO Mr. Ploppy is at again with a list cool tools. My favorite is the Class C ...
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How to Add Singular and Plural Keywords to Your Page Titles

How to Add Singular and Plural Keywords to Your Page Titles

This post is a short response to a question I received via email last week. The question was how to ...
Read More
Natural Link Building: Past, Present and (Predicting) The Future

Natural Link Building: Past, Present and (Predicting) The Future

A while ago I wrote my case study on how I listened to Google and failed. The post got a ...
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