Yahoo Doesn’t Like Web Publishers

One of the great things about ging to Pubcon is going to great parties, meeting with lots of people, sharing ideas and doing some networking. Ask.com stepped up the plate and sponsored drinks Monday night. Google was next holding a dinner and mixer tonight. Yahoo however has no love for the webmaster holding an exclusive invite only party for only … [Continue reading Yahoo Doesn’t Like Web Publishers]

Reputation Management – Case Study, Part I

Since my experiment in reputation management is actually getting much more interesting than I planned I thought I should go back and do a proper writeup.

Show Me Your Backlinks

All right the cat’s out of the bag everybody knows about and is using WebGuerilla’s excellent backlink tool the tattler. It works off of Yahoo’s Site Explorer data and lets you dump it into a spreadsheet. I also like to mix it with Aaron Wall’s Backlink Analyzer to look at anchor text.

Personalized Search and My Niece

My niece who is really a wonderful sweet little girl, has a very small menu of acceptable foods. She will eat cheerios, pancakes, or eggs (scrambled only) for breakfast. For lunch and dinner the list of acceptable foods includes mac and cheese, chicken nuggets, steak, hot dogs, French fries and one or two other things that escape me at the … [Continue reading Personalized Search and My Niece]

Optimal Titles: SEO Case Study

SEO Case Study: Optimal Title Structure Experiment: To determine what the optimal structure is for a title soley for page ranking. Hypothesis: Page titles are one the most important on page ranking factors, and achieving the best layout will help a page rank for it’s desired phrase. I believe that that [Keyword Phrase : Title] will rank higher than any … [Continue reading Optimal Titles: SEO Case Study]

SEO Case Study: Outbound Links

SEO Case Study: Outbound Links Experiment: To determine if outbound links help a page rank for a term hypothesis: By linking out to other websites you improve your “hub score” and become a resource for a particular search term (see Hilltop algorithm). Background: One of the questions that gets asked fairly frequently in search engine forums is do outbound links … [Continue reading SEO Case Study: Outbound Links]