How to Create a Custom 404 Page

If you’ve spent any time on the internet, chances are you’ve seen silly, funny, or just plain insane custom 404 error pages. However, this article isn’t about creating one of those types of custom 404 pages; this is about creating a better 404 page that is not only helpful to your users but solves technical problems you might not even … [Continue reading How to Create a Custom 404 Page]

How Many Websites Should I Run

A question that I get asked fairly regularly is “how many websites should I run? Am I better with one website or lots of little ones?” The question has some different aspects, so, as someone who runs more than one website, I’ll try to share some of my experience.

How to Build an Effective Footer

Footers are one of the most often underused, misused and abused areas of a website. In this post, I’ll be taking a look at footers and passing on some tips to help you get more out of them.

What is Evergreen Content

Evergreen Content is a subject I talk about quite frequently on this blog, but it’s not something I’ve ever devoted a post to explaining. Hopefully this post will solve that problem.

The Power of Internal Links

I often talk about the power of internal links and how they can be very effective at helping you use your link equity wisely and rank for competitive terms.

What is an Internal Link Hub

I use the term internal link hub and link nexus here with some frequency, but I haven’t actually done a post to explain them, to show how/why I feel they are important, and to show how to use them to your advantage. This post should solve that problem.

How to Optimize an eCommerce Category pages

Today’s post is in response to a question that came in via email asking, “How do I optimize a department/category page with a lot of products?” This is a fairly common question, but it has some subtleties and nuances to it. I’ll try to address those issues in this post.

Create Landing Pages for Expired Information

I’ve discussed what to do when you have products that expire. But what do you do when you have services or information that expires? Is there a way to retain and even monetize that traffic?

The Dangers of Having Multiple Website Versions

With the proliferation of smart phones of varying screen sizes, flash compatibility, and most recently apple tv and google tv, many website owners are choosing to solve this problem with multiple sites and domains. While this solution can work, there are plenty of ways it can go wrong. In this post I’ll try to help you understand why this is … [Continue reading The Dangers of Having Multiple Website Versions]

Creating Head & Tail Content

Although I have mentioned head & tail content on this blog a few times, I haven’t devoted an entire post to it, which is probably an oversight on my part.

Creating and Using an SEO Editorial Calendar

I’ve mentioned the benefits of having an editorial calendar several times on this blog, and Lisa has done an excellent job of explaining why you need an editorial calendar from a content production point of view; however, what I haven’t talked about is how to use an editorial calendar from an SEO perspective. From an SEO perspective, an editorial calendar … [Continue reading Creating and Using an SEO Editorial Calendar]